Salad Cosmo Co., Ltd. (President: Tomohiro Nakata, Headquarters: Nakatsugawa City, Gifu Prefecture), a company specializing in cut vegetables, and Pietro Co., Ltd. (President: Yasuyuki Takahashi, Headquarters: Fukuoka City, Fukuoka Prefecture) have collaborated based on a shared desire to help people "eat vegetables more easily and deliciously." On April 1st, they will launch "Shaka-Shaka Otsumami Cabbage," a new cut vegetable product where the seasoning process is completed simply by pouring dressing into the bag and shaking it.
[A New Style Proposal] This product consists of a set of roughly chopped cabbage and a 30mL individual packet of "Pietro Dressing Japanese Soy Sauce." You simply open the bag, add the dressing, and "shake-shake" it to finish seasoning. Because the seasoning is done inside the bag, no mixing bowl is required. It is a new style of product that reduces cleanup and allows you to enjoy vegetables with ease. The dressing coats the cabbage thoroughly, making it perfect for a light snack. Whether you are drinking at home or just want one more side dish, you can easily enjoy vegetables in various dining situations.
[Development Background] In recent years, due to the increase in dual-income households and changes in lifestyles, there is a growing need for vegetables that can be eaten easily. In fact, according to the Ministry of Health, Labour and Welfare's "National Health and Nutrition Survey," the national vegetable intake has been on a downward trend over the last 10 years (see chart on the right). Therefore, we developed "Shaka-Shaka Otsumami Cabbage" as a product that leverages the convenience of cut vegetables while making it easier and more delicious to enjoy them.
[Chart: Annual trends in average vegetable intake (ages 20 and up)] (Source: Ministry of Health, Labour and Welfare, "Summary of the 2023 National Health and Nutrition Survey Results")
While exploring ways to enjoy a wide variety of vegetables, this product marks the first time Salad Cosmo has sold roughly chopped cabbage for raw consumption. Please enjoy the deliciousness of vegetables with this best-match collaboration between the roughly chopped cabbage that lets you taste the sweetness of the vegetable and the No. 1 selling* "Pietro Dressing Japanese Soy Sauce," all in a new "shake-shake" style. *Source: Pietro's internal aggregation based on KSP-POS (Food SM) data from April 2023 to March 2024.
[Product Overview] Product Name: Shaka-Shaka Otsumami Cabbage Contents: 130g Cabbage + Individual Dressing Pack (30mL) Reference Price: 158 yen (excluding tax) Sales Region: Nationwide Release Date: April 1, 2026
[Pietro Co., Ltd.] Established: 1985 Representative: Yasuyuki Takahashi, President and Representative Director Headquarters: 3-4-5 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture Business Description: Manufacturing and sales of dressings, pasta sauces, etc.; Operation of restaurants primarily serving pasta dishes. Official Website: https://www.pietro.co.jp/
[Salad Cosmo Co., Ltd.] Established: August 1980 Representative: Tomohiro Nakata, President and Representative Director Headquarters: 1-15 Sendanbayashi, Nakatsugawa City, Gifu Prefecture 509-9131 Sales: 26.3 billion yen (Fiscal year ending May 2025) Business Description: Development, production, and sales of bean sprouts, sprouts, and cut vegetables; Operation of the educational production and tourism facility "Chicory Village"; Operation of the "Gifu Nakatsugawa Distillery" which develops, manufactures, and sells shochu and craft gin; Development, manufacturing, and sales of school and corporate lunch boxes. Official Website: https://www.saladcosmo.co.jp/
FACT BOX
- Source: PR TIMES
- Category: product_launch