Salad Cosmo Co., Ltd. (President: Tomohiro Nakata, Headquarters: Nakatsugawa City, Gifu Prefecture), a developer of cut vegetables, and Pietro Co., Ltd. (President: Yasuyuki Takahashi, Headquarters: Fukuoka City, Fukuoka Prefecture) have collaborated with a shared desire to "make eating vegetables easier and more delicious." We will begin selling the new cut vegetable product, 'Shakashaka Otsumami Cabbage,' which can be seasoned simply by shaking it in the bag with dressing, starting April 1st.

[Proposal for a New Style] This product includes roughly chopped cabbage and a 30mL individually packaged "Pietro Dressing Japanese Soy Sauce." Simply open the bag, add the dressing, and shake the bag to complete the seasoning. Since the seasoning can be done directly in the bag, no mixing bowl is needed. This new style of product reduces washing up and makes it easy to enjoy vegetables. The dressing adheres well to the cabbage, making it perfect as a light snack. You can easily enjoy vegetables in various eating situations, such as during home drinking or when you want an extra dish.

[Background of Development] In recent years, with the increase in dual-income households and changes in lifestyles, the demand for easily consumable vegetables has been growing. In fact, according to the results of the "National Health and Nutrition Survey" by the Ministry of Health, Labour and Welfare, the average vegetable intake per person has been on a declining trend over the past 10 years (figure on the right). Therefore, we developed 'Shakashaka Otsumami Cabbage' as a product that allows consumers to enjoy vegetables more easily and deliciously while leveraging the convenience of cut vegetables.

Annual trend of average vegetable intake (for ages 20 and over)

FACT BOX

  • Source: PR TIMES
  • Category: News