Survey on Usage and Awareness of Broccoli, to be Added as a 'Designated Vegetable' for the First Time in About 50 Years

Salad Club Inc. (President: Akihito Shintani, Head Office: Chofu-shi, Tokyo) announces the results of its 'Broccoli Usage and Awareness Survey,' in line with broccoli becoming a designated vegetable on April 1, 2026.

This survey was conducted to understand the usage and psychology surrounding broccoli in anticipation of its designation. The survey results are as follows:

'Designated Vegetables,' essential to life, are only known and understood by 11.3%.
Among those aware of 'Designated Vegetables,' 60% know that broccoli will be added: Over 70% of those in their 60s show high interest.
About 1 in 4 people purchase broccoli at least once a week: Young people (20s) and seniors (60-70s) are 'heavy users' of broccoli.
'Health' and 'nutritional value' are the two main reasons for purchasing broccoli: Women emphasize 'color,' while men focus on 'price and menu.'
About 60% prefer 'fresh broccoli,' making it the mainstream. 20% prefer 'frozen,' with some using both.
Dissatisfaction with broccoli stems from the 'hassle of boiling and waste' for fresh and 'texture' for frozen.
Over half of those who feel stress cooking broccoli show a high willingness to use Salad Club's 'Sono Mama Pakutto Vegetable' (Ready-to-eat Vegetable).

【Survey Outline】

Survey Method: Internet survey

Survey Period: February 16 - February 17, 2026

Survey Target: [Screening Survey] 2,000 men and women aged 15-70 nationwide

[Main Survey] 300 men and women aged 20-60 who purchased broccoli in the last month

Allocation Criteria: The main survey was conducted with an equal allocation of 30 people for each gender and age group.

1. 'Designated Vegetables,' essential to life, are only known and understood by 11.3%.

Only 11.3% of people 'know and understand the content' of 'Designated Vegetables.' Including those who have 'heard the name,' awareness is only 48.7%, meaning more than half of the people do not know about the 'Designated Vegetable' system.

【Q. Do you know about the government's 'Designated Vegetable' system?】

(Single answer, n=300)

2. Among those aware of 'Designated Vegetables,' 60% know that broccoli will be added: Over 70% of those in their 60s show high interest.

When people who 'know or have heard the name' of the 'Designated Vegetable' system were asked about broccoli being added, 61.0%, more than half, were aware, indicating high interest in broccoli's addition.

In particular, 70.8% of people in their 60s, the highest percentage, were aware.

📋 Article Processing Timeline

1. 'Designated Vegetables,' essential to life, are only known and understood by 11.3%.

2. Among those aware of 'Designated Vegetables,' 60% know that broccoli will be added: Over 70% of those in their 60s show high interest.