Breaking the Norm of "High Performance = Small Windows": Flagship Base 'Ichinomiya Exhibition Hall' Achieves Both 'Future Standard Insulation' and 'Overwhelming Openness'
Key facts
- Breaking the Norm of "High Performance = Small Windows": Flagship Base 'Ichinomiya Exhibition Hall' Achieves Both 'Future Standard Insulation' and 'Overwhelming Openness'
- Sala Housing Co., Ltd. will open its new model house, 'Ichinomiya Exhibition Hall,' in Ichinomiya City, Aichi Prefecture, on June 13, 2026. This exhibition hall balances high insulation performance with an open atmosphere, serving as a flagship base that meets modern housing needs.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Sala Housing Co., Ltd. will open its new model house, 'Ichinomiya Exhibition Hall,' in Ichinomiya City, Aichi Prefecture, on June 13, 2026. This exhibition hall balances high insulation performance with an open atmosphere, serving as a flagship base that meets modern housing needs.
- Citation
- Breaking the Norm of "High Performance = Small Windows": Flagship Base 'Ichinomiya Exhibition Hall' Achieves Both 'Future Standard Insulation' and 'Overwhelming Openness' (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Sala Housing Co., Ltd. will open its new model house, 'Ichinomiya Exhibition Hall,' in Ichinomiya City, Aichi Prefecture, on June 13, 2026. This exhibition hall balances high insulation performance with an open atmosphere, serving as a flagship base that meets modern housing needs.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 20:30
- 🔍 Collected: June 12, 2026 at 11:51
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (5h 0m after Collected)
Sala Housing Co., Ltd. (Head Office: Toyohashi City, Aichi Prefecture, President and CEO: Yoshikatsu Oba), a consolidated subsidiary of Sala Corporation (Head Office: Toyohashi City, Aichi Prefecture, President and CEO: Goro Jinno), which operates a housing business in Aichi Prefecture, Enshu region of Shizuoka Prefecture, eastern Mie Prefecture, and southern Gifu Prefecture, will open a new model house, 'Ichinomiya Exhibition Hall,' within the 'Nagoya Housing Center Ichinomiya Venue,' a venue boasting one of the highest customer traffic in the prefecture. This will serve as a strategic flagship base in the northwestern Owari area and for expanding market share throughout Aichi Prefecture. The opening date is June 13, 2026.
In recent years, the housing industry has seen a growing interest in higher insulation grades (grades 6-7) and the mandatory compliance with energy-saving standards starting from fiscal year 2025. However, a trade-off has become common where 'windows are made smaller or fewer to improve performance,' sacrificing the openness and aesthetic appeal of the home. In response to these challenges, our company proposes a breakthrough for a richer life that satisfies the senses of the residents while reducing environmental impact, by achieving both extremely high housing performance at 'Insulation Performance Grade 6' and 'large openings and spacious areas for living with the changing seasons' at a high level.
(Photo) The 'Ichinomiya Exhibition Hall,' a newly completed housing exhibition hall in Ichinomiya City, Aichi Prefecture.
1. Background and Social Significance
(1) A New Answer Balancing Design and Performance for the 'Era of Energy Saving and Insulation Mandates'
Going against the current mainstream trend of reducing windows to block external influences. By employing 'passive design (eaves to block summer sun and allow winter sunlight)' and a 'whole-house air conditioning system,' we achieve a comfortable and energy-saving lifestyle year-round, even in large spaces.
(2) Spatial Design that Balances 'Time Efficiency' and 'Individual Fulfillment' for Dual-Income Households
Rational design elements such as a 'loop-shaped circulation path directly connected to the laundry and wood deck' to shorten housework time, and a 'workspace' located right next to the kitchen where family members can feel each other's presence while one can immerse in their own time. This embodies the real lifestyle of modern families.
2. Main Features and Highlights of the 'Ichinomiya Exhibition Hall'
(1) Exterior and Interior Design: 'Stylish × Luxe'
- Exterior (Stylish): A beautiful construction where a solid box shape, standing like a monument, intersects with expansive horizontal lines (eaves). By consolidating openings and integrating them with the walls, visual noise is thoroughly eliminated, emphasizing the building's three-dimensionality.
- Interior (Luxe): A modern luxurious space combining muted neutral colors with seamless architectural lighting, and featuring heavy, large-format stone-patterned tiles on the walls. Areas are gently connected not by walls, but by a gradation of light, from the open LDK on the south side to the serene tatami space on the north.
(2) New Concept Customer Experience (CX) Design to Appreciate the 'Difference' with All Senses
- Complete Separation of Circulation Paths: By clearly separating the 'Guidance and Experience Zone' from the 'Meeting and Consultation Zone,' customers can have calm consultations without crossing paths with other visitors' viewing routes. A kids' space is also attached, providing an environment where parents can consult with peace of mind while watching their children.
- Evolved Technical Corner: The 'Technical Corner' clearly conveys specialized information about housing structure, earthquake resistance, insulation, and energy saving. A new 'Insulation Comparison Corner' has been installed, allowing visitors to visually and tactilely compare 'three types of insulation methods.'
- Introduction of Latest Digital Technology: We have introduced VR and large-screen presentations using projectors, allowing you to experience your ideal home virtually, which cannot be fully understood from blueprints alone.
3. Model House Overview
Location:
28 Ichinokura Honji, Danyocho, Ichinomiya City, Aichi Prefecture (within Nagoya Housing Center Ichinomiya Venue)
Site Area:
296.94 m² (89.82 tsubo)
Total Floor Area:
289.16 m² (87.47 tsubo)
*Exhibition Hall Area/193.25 m² (58.45 tsubo), Office Area/95.91 m² (29.01 tsubo)
Floor Plan:
3LDK + Gallery + Workspace + Technical Corner
+ Walk-in Closet
Product/Specifications:
SINKA Ult-air + Humidification System
*Insulation Performance Grade: Grade 6, C Value (Airtightness): 0.33
Business Hours:
10:00 AM - 5:20 PM *Closed: Tuesdays and Wednesdays
With the mandatory compliance with energy-saving standards starting in fiscal year 2025, interest in housing 'performance' is higher than ever. However, pursuing numerical values to the extent that the inherent richness of a home—the comfort of feeling light and wind, and living openly with family—is compromised would be counterproductive. The Ichinomiya Exhibition Hall, which we are exhibiting this time, is a flagship base equipped with overwhelming openness and design quality, made possible by the high fundamental performance achieved through our cultivated external insulation construction method. We invite you to experience the new standard for Japanese homes, which responds to the 'social demand' for 'realizing a sustainable society' while satisfying the 'sensibility' of residents.
▼Reference Websites
Ichinomiya Exhibition Hall
https://sala-house.co.jp/chuumon/tenji/sougou/ichinomiya/
SINKA Ult-air Product Page
https://sala-house.co.jp/chuumon/products/sinka_ult-air/
[Contact Regarding This Press Release]
Sala Housing Co., Ltd. Head Office Sales Department TEL: 0532-32-7272 Mail: info@sala-house.co.jp
*Private viewings for media representatives are also available.
In recent years, the housing industry has seen a growing interest in higher insulation grades (grades 6-7) and the mandatory compliance with energy-saving standards starting from fiscal year 2025. However, a trade-off has become common where 'windows are made smaller or fewer to improve performance,' sacrificing the openness and aesthetic appeal of the home. In response to these challenges, our company proposes a breakthrough for a richer life that satisfies the senses of the residents while reducing environmental impact, by achieving both extremely high housing performance at 'Insulation Performance Grade 6' and 'large openings and spacious areas for living with the changing seasons' at a high level.
(Photo) The 'Ichinomiya Exhibition Hall,' a newly completed housing exhibition hall in Ichinomiya City, Aichi Prefecture.
1. Background and Social Significance
(1) A New Answer Balancing Design and Performance for the 'Era of Energy Saving and Insulation Mandates'
Going against the current mainstream trend of reducing windows to block external influences. By employing 'passive design (eaves to block summer sun and allow winter sunlight)' and a 'whole-house air conditioning system,' we achieve a comfortable and energy-saving lifestyle year-round, even in large spaces.
(2) Spatial Design that Balances 'Time Efficiency' and 'Individual Fulfillment' for Dual-Income Households
Rational design elements such as a 'loop-shaped circulation path directly connected to the laundry and wood deck' to shorten housework time, and a 'workspace' located right next to the kitchen where family members can feel each other's presence while one can immerse in their own time. This embodies the real lifestyle of modern families.
2. Main Features and Highlights of the 'Ichinomiya Exhibition Hall'
(1) Exterior and Interior Design: 'Stylish × Luxe'
- Exterior (Stylish): A beautiful construction where a solid box shape, standing like a monument, intersects with expansive horizontal lines (eaves). By consolidating openings and integrating them with the walls, visual noise is thoroughly eliminated, emphasizing the building's three-dimensionality.
- Interior (Luxe): A modern luxurious space combining muted neutral colors with seamless architectural lighting, and featuring heavy, large-format stone-patterned tiles on the walls. Areas are gently connected not by walls, but by a gradation of light, from the open LDK on the south side to the serene tatami space on the north.
(2) New Concept Customer Experience (CX) Design to Appreciate the 'Difference' with All Senses
- Complete Separation of Circulation Paths: By clearly separating the 'Guidance and Experience Zone' from the 'Meeting and Consultation Zone,' customers can have calm consultations without crossing paths with other visitors' viewing routes. A kids' space is also attached, providing an environment where parents can consult with peace of mind while watching their children.
- Evolved Technical Corner: The 'Technical Corner' clearly conveys specialized information about housing structure, earthquake resistance, insulation, and energy saving. A new 'Insulation Comparison Corner' has been installed, allowing visitors to visually and tactilely compare 'three types of insulation methods.'
- Introduction of Latest Digital Technology: We have introduced VR and large-screen presentations using projectors, allowing you to experience your ideal home virtually, which cannot be fully understood from blueprints alone.
3. Model House Overview
Location:
28 Ichinokura Honji, Danyocho, Ichinomiya City, Aichi Prefecture (within Nagoya Housing Center Ichinomiya Venue)
Site Area:
296.94 m² (89.82 tsubo)
Total Floor Area:
289.16 m² (87.47 tsubo)
*Exhibition Hall Area/193.25 m² (58.45 tsubo), Office Area/95.91 m² (29.01 tsubo)
Floor Plan:
3LDK + Gallery + Workspace + Technical Corner
+ Walk-in Closet
Product/Specifications:
SINKA Ult-air + Humidification System
*Insulation Performance Grade: Grade 6, C Value (Airtightness): 0.33
Business Hours:
10:00 AM - 5:20 PM *Closed: Tuesdays and Wednesdays
With the mandatory compliance with energy-saving standards starting in fiscal year 2025, interest in housing 'performance' is higher than ever. However, pursuing numerical values to the extent that the inherent richness of a home—the comfort of feeling light and wind, and living openly with family—is compromised would be counterproductive. The Ichinomiya Exhibition Hall, which we are exhibiting this time, is a flagship base equipped with overwhelming openness and design quality, made possible by the high fundamental performance achieved through our cultivated external insulation construction method. We invite you to experience the new standard for Japanese homes, which responds to the 'social demand' for 'realizing a sustainable society' while satisfying the 'sensibility' of residents.
▼Reference Websites
Ichinomiya Exhibition Hall
https://sala-house.co.jp/chuumon/tenji/sougou/ichinomiya/
SINKA Ult-air Product Page
https://sala-house.co.jp/chuumon/products/sinka_ult-air/
[Contact Regarding This Press Release]
Sala Housing Co., Ltd. Head Office Sales Department TEL: 0532-32-7272 Mail: info@sala-house.co.jp
*Private viewings for media representatives are also available.
FAQ
When is the Ichinomiya Exhibition Hall opening?
It opens on June 13, 2026, offering a chance to experience a new housing style balancing performance and openness.
What are the main features of this exhibition hall?
Its key feature is the balance between high insulation performance meeting Grade 6 standards and overwhelming openness through large openings.
Does it comply with the latest energy-saving standards?
Yes, it achieves Insulation Performance Grade 6, anticipating the mandatory energy-saving standards from FY2025.
What kind of customer experience can be expected?
Expect experiences like separate consultation spaces, comparative insulation method demonstrations, and VR home tours.
What is Sala Housing's business area?
They operate housing businesses throughout Aichi Prefecture, and in the Enshu region of Shizuoka, eastern Mie, and southern Gifu prefectures.