Announcement of Sequential Switch to New Labels with JW Logo Mark

Sakurau Brewery and Distillery Co., Ltd. (1-12-1 Sakurao, Hatsukaichi City, Hiroshima Prefecture, Representative Director and President Koichiro Shirai) will sequentially switch to new labels featuring the JW (Japanese Whisky) logo mark for its whisky products starting April 2026.

This logo mark was established by the Japan Spirits & Liqueurs Makers Association (JSLMA) on March 27, 2025, and is granted only to products that meet the voluntary standards set by the association. The purpose is to improve recognition of Japanese whisky both domestically and internationally, and to create an environment where customers can identify products with confidence. Our company is a JSLMA member, and all whiskies currently manufactured (single malt whisky and blended whisky) comply with these voluntary standards. Please note that there will be no change in the product content or quality.

We will continue to contribute to the growth of Japanese whisky and the further development of the entire industry.

For details on the standards for displaying Japanese whisky on whisky, please refer to the Japan Spirits & Liqueurs Makers Association website here. https://www.yoshu.or.jp/pages/121/