Dreams Become Someone's Well-being: "Sakurajuji April Dream 2026" – A Chain of Support for Society
Sakurajuji Group participated in PR TIMES's "April Dream" to launch "Sakurajuji April Dream 2026." The project aims to create a chain of well-being through sharing and supporting dreams, expanding the "WELL-BEING Flowers Project" to 40 locations nationwide and launching the "WELL-BEING DREAM" website.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:15
- 🔍 Collected: April 30, 2026 at 12:01
- 🤖 AI Analyzed: April 30, 2026 at 12:39 (37 min after Collected)
Sakurajuji Group, with its mission to "fulfill life in the 100-year life era" and aiming to be a Well-being Frontier, participated in "April Dream" advocated by PR TIMES Co., Ltd. In April 2026, they implemented "Sakurajuji April Dream 2026" with the goal of creating a well-being society through the power of dreams.
For this project, "FLOW," a cross-departmental team that leads and accelerates internal and external initiatives to promote the company's vision of "Well-being Frontier," played a central role. They developed real and web crossover measures, creating a new platform for empathy that generates a chain of well-being by sharing dreams, experiencing them, and elevating them into an "experience of mutual support."
**The power of dreams transforms people and spaces.**
Last year, the first "WELL-BEING Flowers Project" brought together dreams from various people, including patients, their families, staff, and local residents, and "dreams of cherry blossoms" bloomed in various locations. This project not only led to positive physical and mental changes by the act of envisioning dreams itself but also created connections between people when displayed, transforming spaces like hospitals and health checkup centers into well-being places.
Positive emotions such as "feeling energized" and "naturally smiling" spread not only to those who wrote dreams but also to those who saw them, showing how dreams move people's hearts. We truly felt this "power of dreams."
With the desire to deliver this experience to more people, this year we have developed initiatives to further expand its value. As a "WELL-BEING FRONTIER," Sakurajuji Group aims to realize a future where everyone can envision their own dreams and goals, achieve "their own way of living," and create a society where people support each other's dreams, thereby generating experiences where the power of dreams creates a chain reaction.
**WELL-BEING Flowers Project ~ A chain of 3,181 dreams**
The "WELL-BEING Flowers Project," an initiative that can be experienced at close range, expanded to 40 locations nationwide, about 7 times more than last year. In addition to the hospitals and health checkup centers implemented last year, it spread to nursing homes and day services, with a total of 3,181 dreams collected. For many who usually don't have many opportunities to think about dreams, it became an opportunity to look towards the future and foster positive feelings. As the number of cherry blossoms increased, the entire facility became more vibrant, and a well-being space was created where connections between people expanded.
In the Kumamoto area, an experiential event was also held in collaboration with AEON Mall Kumamoto. Shoppers were able to easily participate, and the experience of envisioning and supporting dreams spread into their daily lives.
**WELL-BEING DREAM ~ Dreams connect to the next person**
This year, with the desire to deliver the dreams and feelings born in the real world to more people, we launched a website and developed "WELL-BEING DREAM."
https://sakurajuji.com/well-being-dreams/
Click here for the relevant page.
This site is not merely a place to post dreams, but a place where you encounter someone's dream, your heart is moved, and you connect that feeling to the next person. When you encounter someone's dream, feelings like "feeling warm," "wanting to support them," and "wanting to try it myself" arise. You can send these feelings as "reactions." Furthermore, each of these actions is awarded a "Wellness Badge," and the feeling of supporting someone accumulates in a visible form. These feelings spread further through SNS, and dreams are not confined to one person but connect to someone else's heart, and then to the next person. By encountering dreams, positive feelings are born, and those feelings lead to a new step or to the dream of the next person. We believe that this chain reaction fosters well-being.
In the future, this site will gather even more dreams and overflow with encouragement, evolving into a "well-being place" where everyone can feel positive. Currently, in addition to what has been introduced above, content showing the total number of dreams and empathy, and the state of the "WELL-BEING Flowers Project" will be added. The next step, an update, is planned for around this summer.
Sakurajuji Group will continue to cherish the value born from connections between people as a "WELL-BEING FRONTIER," fulfilling life in the 100-year life era.
For this project, "FLOW," a cross-departmental team that leads and accelerates internal and external initiatives to promote the company's vision of "Well-being Frontier," played a central role. They developed real and web crossover measures, creating a new platform for empathy that generates a chain of well-being by sharing dreams, experiencing them, and elevating them into an "experience of mutual support."
**The power of dreams transforms people and spaces.**
Last year, the first "WELL-BEING Flowers Project" brought together dreams from various people, including patients, their families, staff, and local residents, and "dreams of cherry blossoms" bloomed in various locations. This project not only led to positive physical and mental changes by the act of envisioning dreams itself but also created connections between people when displayed, transforming spaces like hospitals and health checkup centers into well-being places.
Positive emotions such as "feeling energized" and "naturally smiling" spread not only to those who wrote dreams but also to those who saw them, showing how dreams move people's hearts. We truly felt this "power of dreams."
With the desire to deliver this experience to more people, this year we have developed initiatives to further expand its value. As a "WELL-BEING FRONTIER," Sakurajuji Group aims to realize a future where everyone can envision their own dreams and goals, achieve "their own way of living," and create a society where people support each other's dreams, thereby generating experiences where the power of dreams creates a chain reaction.
**WELL-BEING Flowers Project ~ A chain of 3,181 dreams**
The "WELL-BEING Flowers Project," an initiative that can be experienced at close range, expanded to 40 locations nationwide, about 7 times more than last year. In addition to the hospitals and health checkup centers implemented last year, it spread to nursing homes and day services, with a total of 3,181 dreams collected. For many who usually don't have many opportunities to think about dreams, it became an opportunity to look towards the future and foster positive feelings. As the number of cherry blossoms increased, the entire facility became more vibrant, and a well-being space was created where connections between people expanded.
In the Kumamoto area, an experiential event was also held in collaboration with AEON Mall Kumamoto. Shoppers were able to easily participate, and the experience of envisioning and supporting dreams spread into their daily lives.
**WELL-BEING DREAM ~ Dreams connect to the next person**
This year, with the desire to deliver the dreams and feelings born in the real world to more people, we launched a website and developed "WELL-BEING DREAM."
https://sakurajuji.com/well-being-dreams/
Click here for the relevant page.
This site is not merely a place to post dreams, but a place where you encounter someone's dream, your heart is moved, and you connect that feeling to the next person. When you encounter someone's dream, feelings like "feeling warm," "wanting to support them," and "wanting to try it myself" arise. You can send these feelings as "reactions." Furthermore, each of these actions is awarded a "Wellness Badge," and the feeling of supporting someone accumulates in a visible form. These feelings spread further through SNS, and dreams are not confined to one person but connect to someone else's heart, and then to the next person. By encountering dreams, positive feelings are born, and those feelings lead to a new step or to the dream of the next person. We believe that this chain reaction fosters well-being.
In the future, this site will gather even more dreams and overflow with encouragement, evolving into a "well-being place" where everyone can feel positive. Currently, in addition to what has been introduced above, content showing the total number of dreams and empathy, and the state of the "WELL-BEING Flowers Project" will be added. The next step, an update, is planned for around this summer.
Sakurajuji Group will continue to cherish the value born from connections between people as a "WELL-BEING FRONTIER," fulfilling life in the 100-year life era.