Knee Pain Sufferers' True Desire is the 'Freedom to Go Anywhere': 40% Dream of Traveling; Sakura Forest Prays for 'Dream Project' Wishes at Hattori Tenjingu Shrine
Sakura Forest conducted the 'Dream Project' for users of its knee care products. Out of 161 applications, 43% expressed a dream to travel, highlighting how walking is essential for a fulfilling life. The wishes were offered at Hattori Tenjingu (the God of Legs) on April 12.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 07:00
- 🔍 Collected: April 27, 2026 at 22:31
- 🤖 AI Analyzed: April 28, 2026 at 00:52 (2h 20m after Collected)
Sakura Forest Co., Ltd. (Headquarters: Fukuoka; CEO: Reo Takashima), which operates the D2C brand 'Sakura no Mori,' implemented the 'Dream Project' for customers using the knee joint care supplement 'Ayumi' and the Class 3 medicinal product 'Rakuda EXα.'
We report that on April 12, we offered prayers at Hattori Tenjingu Shrine (Toyonaka City, Osaka), known as the God of Legs, for the wishes of 'what I want to achieve if I can walk more easily,' which were collected from all over Japan between Knee Day (February 25) and March 11.
This initiative aimed to support the future of customers who, despite concerns about their knees and legs, wish to 'still have things to do' and 'continue to walk in their own way.'
### 161 Applications for 'Dream Project': Significant Response
A total of 161 applications were received from customers nationwide, each filled with different backgrounds and thoughts.
#### Project Overview
- **Theme:** 'What would you like to do if you could walk more easily?'
- **Content:** Collected wishes, offered prayers at Hattori Tenjingu in April, and sent 'Ashimamori' (leg protection charms) to all applicants.
- **Target:** Customers who have used 'Ayumi' or 'Rakuda EXα' at least 3 times.
#### Trends Among Applicants
Approximately 80% of applicants were in their 60s (71 people) and 70s (66 people). This generation feels physical changes in daily life and strongly resonated with the idea of a 'future beyond being able to walk.'
#### Dreams Collected
- 'I want to visit Koyasan, Kamakura, and Kyoto with healthy legs. If it can come true, I want to see the Jomon Cedar again.'
- 'I want to go see my children, grandchildren, and great-grandchildren in Tokyo.'
- 'I have been in a choir for over 30 years. I want to stand on stage with my own feet and continue singing without worry.'
**Top Rankings of Wishes:**
1. **Travel** (70 cases / approx. 43%)
2. **Resume Hobbies/Exercise** (46 cases / approx. 28%)
3. **Comfortable Daily Life/Walking** (19 cases / approx. 12%)
The fact that 'Travel' accounted for 43% shows that 'being able to go to desired places' is a major dream for many people.
Being able to walk is not just physical recovery; it is linked to the richness of life. The development origin of 'Ayumi' was when the developer saw their grandfather giving up things he loved due to knee pain. Physical therapist Nozomi Tsuboi, co-developer, also states, 'Being able to walk is the freedom that supports life's options.' This project reaffirmed that walking is the foundation of a person's life.
We report that on April 12, we offered prayers at Hattori Tenjingu Shrine (Toyonaka City, Osaka), known as the God of Legs, for the wishes of 'what I want to achieve if I can walk more easily,' which were collected from all over Japan between Knee Day (February 25) and March 11.
This initiative aimed to support the future of customers who, despite concerns about their knees and legs, wish to 'still have things to do' and 'continue to walk in their own way.'
### 161 Applications for 'Dream Project': Significant Response
A total of 161 applications were received from customers nationwide, each filled with different backgrounds and thoughts.
#### Project Overview
- **Theme:** 'What would you like to do if you could walk more easily?'
- **Content:** Collected wishes, offered prayers at Hattori Tenjingu in April, and sent 'Ashimamori' (leg protection charms) to all applicants.
- **Target:** Customers who have used 'Ayumi' or 'Rakuda EXα' at least 3 times.
#### Trends Among Applicants
Approximately 80% of applicants were in their 60s (71 people) and 70s (66 people). This generation feels physical changes in daily life and strongly resonated with the idea of a 'future beyond being able to walk.'
#### Dreams Collected
- 'I want to visit Koyasan, Kamakura, and Kyoto with healthy legs. If it can come true, I want to see the Jomon Cedar again.'
- 'I want to go see my children, grandchildren, and great-grandchildren in Tokyo.'
- 'I have been in a choir for over 30 years. I want to stand on stage with my own feet and continue singing without worry.'
**Top Rankings of Wishes:**
1. **Travel** (70 cases / approx. 43%)
2. **Resume Hobbies/Exercise** (46 cases / approx. 28%)
3. **Comfortable Daily Life/Walking** (19 cases / approx. 12%)
The fact that 'Travel' accounted for 43% shows that 'being able to go to desired places' is a major dream for many people.
Being able to walk is not just physical recovery; it is linked to the richness of life. The development origin of 'Ayumi' was when the developer saw their grandfather giving up things he loved due to knee pain. Physical therapist Nozomi Tsuboi, co-developer, also states, 'Being able to walk is the freedom that supports life's options.' This project reaffirmed that walking is the foundation of a person's life.