The 'Sweets that Eat Dashi' Series Renewed! 'Dashi Okaki' and 'Hokkaido's Dashi Potato' Now on Sale from March 5th
Sakewo Co., Ltd. has launched renewed versions of their 'Dashi Okaki' and 'Hokkaido's Dashi Potato' snacks, both featuring their flagship product, 'Sakewo's THE Hokkaido Dashi'. The 'Dashi Okaki' now uses 'Okhotsk Salt' and an improved dashi blend for enhanced flavor, while the 'Hokkaido's Dashi Potato' offers a cube-shaped fried potato snack with the authentic taste of Hokkaido.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 15, 2026 at 17:37 (6h 5m after Collected)
Sakewo Co., Ltd. (Headquarters: Shibetsu Town, Hokkaido; Representative Director: Keisuke Sugita) is pleased to announce the launch of "Dashi Okaki" and "Hokkaido's Dashi Potato," confectioneries utilizing our flagship product "Sakewo's THE Hokkaido Dashi," available since March 5, 2026.
As part of the "Sweets that Eat Dashi" series, which proposes a new way to enjoy "eating dashi," we develop products that highlight the appeal of Hokkaido's ingredients.
**Dashi Okaki**
[Image: Dashi Okaki]
**Renewal Points**
We have renewed "Dashi Okaki," our rice cracker that has surpassed 10,000 cumulative units sold* since its launch in April 2025.
For this renewal, we changed the salt used to "Okhotsk Salt." We've also improved the blend of Shibetsu salmon flakes, Hokkaido-sourced kelp, Hokkaido-sourced 'kajika' fish, and domestic shiitake mushrooms to further enhance the aroma and umami of the dashi. By leveraging the dashi flavor, we've achieved a profound taste while keeping the salt content down.
Furthermore, the package has been modified with a hole for hanging on hooks, making it easier to display on store shelves.
* Cumulative sales figures are the total of the box and bag types of Sakewo Okaki.
**Product Information**
* Product Name: Dashi Okaki
* Release Date: March 5, 2026
* Contents: 40g
* Price: 360 yen (excluding tax)
* Sales Locations: Souvenir shops, roadside stations, airport stores, online shops, etc., within Hokkaido.
**Hokkaido's Dashi Potato**
[Image: Hokkaido's Dashi Potato]
**Features**
"Hokkaido's Dashi Potato" is a new product made with Hokkaido-grown potatoes, seasoned with "Sakewo's THE Hokkaido Dashi." We considered chip-like and stick shapes, but ultimately adopted a cube shape for easy eating and enjoyable texture.
One bite delivers the sweetness of Hokkaido-grown potatoes and the aroma and umami of Hokkaido dashi. Its crispy, light texture creates a lingering deliciousness.
**Development Story**
The development of this product began with the desire to make our flagship product, "Sakewo's THE Hokkaido Dashi," known to more people and to create a confectionery that utilizes Hokkaido's regional resources.
We challenged ourselves with the innovative idea of combining fried potatoes with dashi. By using Hokkaido-grown potatoes, we have created a confectionery that allows for a stronger sense of "Hokkaido-ness." Our aim is for the charm of Hokkaido to spread nationwide as a souvenir that makes use of regional resources.
**Product Information**
* Product Name: Hokkaido's Dashi Potato
* Release Date: March 5, 2026
* Contents: 35g
* Price: 360 yen (excluding tax)
* Sales Locations: Souvenir shops, roadside stations, airport stores, online shops, etc., within Hokkaido.
**What is "Sakewo's THE Hokkaido Dashi"?**
"Sakewo's THE Hokkaido Dashi" was born from an inspiration drawn from "Kajika Nabe" (Casquehead hot pot), a soul food of Hokkaido and one of Hokkaido's top three hot pot dishes. It uses "kajika," an underutilized fish due to its difficult handling and low recognition, blended with Shibetsu salmon flakes, Hokkaido-sourced kelp, and domestic shiitake mushrooms, aiming to create "the dashi of Hokkaido."
In addition to its taste, its stance on utilizing regional resources and environmental consideration was recognized, earning it the Semi-Grand Prix at the 4th "Hokkaido Souvenir Grand Prix North Wave Selection 2025-2026." It is our flagship product, with over 770,000 packs sold cumulatively (as of March 2026).
[Link to PR TIMES article 1]
[Link to PR TIMES article 2]
**Representative's Comment**
"We have created products that can be enjoyed not only as souvenirs for Golden Week and summer Hokkaido trips, but also as daily snacks or accompaniments to drinks. We hope everyone in the family can enjoy the deliciousness of Hokkaido!"
**About Sakewo Co., Ltd.**
With the motto "Making Hokkaido More Fun! More Interesting!," Sakewo Co., Ltd. develops products that leverage regional ingredients.
* Company HP: https://sakewo.co.jp/
* Online Shop: https://sakewo.com
**Inquiries Regarding This Release**
For interviews or publication regarding this matter, please feel free to contact us at:
* Contact: info@sakewo.co.jp
As part of the "Sweets that Eat Dashi" series, which proposes a new way to enjoy "eating dashi," we develop products that highlight the appeal of Hokkaido's ingredients.
**Dashi Okaki**
[Image: Dashi Okaki]
**Renewal Points**
We have renewed "Dashi Okaki," our rice cracker that has surpassed 10,000 cumulative units sold* since its launch in April 2025.
For this renewal, we changed the salt used to "Okhotsk Salt." We've also improved the blend of Shibetsu salmon flakes, Hokkaido-sourced kelp, Hokkaido-sourced 'kajika' fish, and domestic shiitake mushrooms to further enhance the aroma and umami of the dashi. By leveraging the dashi flavor, we've achieved a profound taste while keeping the salt content down.
Furthermore, the package has been modified with a hole for hanging on hooks, making it easier to display on store shelves.
* Cumulative sales figures are the total of the box and bag types of Sakewo Okaki.
**Product Information**
* Product Name: Dashi Okaki
* Release Date: March 5, 2026
* Contents: 40g
* Price: 360 yen (excluding tax)
* Sales Locations: Souvenir shops, roadside stations, airport stores, online shops, etc., within Hokkaido.
**Hokkaido's Dashi Potato**
[Image: Hokkaido's Dashi Potato]
**Features**
"Hokkaido's Dashi Potato" is a new product made with Hokkaido-grown potatoes, seasoned with "Sakewo's THE Hokkaido Dashi." We considered chip-like and stick shapes, but ultimately adopted a cube shape for easy eating and enjoyable texture.
One bite delivers the sweetness of Hokkaido-grown potatoes and the aroma and umami of Hokkaido dashi. Its crispy, light texture creates a lingering deliciousness.
**Development Story**
The development of this product began with the desire to make our flagship product, "Sakewo's THE Hokkaido Dashi," known to more people and to create a confectionery that utilizes Hokkaido's regional resources.
We challenged ourselves with the innovative idea of combining fried potatoes with dashi. By using Hokkaido-grown potatoes, we have created a confectionery that allows for a stronger sense of "Hokkaido-ness." Our aim is for the charm of Hokkaido to spread nationwide as a souvenir that makes use of regional resources.
**Product Information**
* Product Name: Hokkaido's Dashi Potato
* Release Date: March 5, 2026
* Contents: 35g
* Price: 360 yen (excluding tax)
* Sales Locations: Souvenir shops, roadside stations, airport stores, online shops, etc., within Hokkaido.
**What is "Sakewo's THE Hokkaido Dashi"?**
"Sakewo's THE Hokkaido Dashi" was born from an inspiration drawn from "Kajika Nabe" (Casquehead hot pot), a soul food of Hokkaido and one of Hokkaido's top three hot pot dishes. It uses "kajika," an underutilized fish due to its difficult handling and low recognition, blended with Shibetsu salmon flakes, Hokkaido-sourced kelp, and domestic shiitake mushrooms, aiming to create "the dashi of Hokkaido."
In addition to its taste, its stance on utilizing regional resources and environmental consideration was recognized, earning it the Semi-Grand Prix at the 4th "Hokkaido Souvenir Grand Prix North Wave Selection 2025-2026." It is our flagship product, with over 770,000 packs sold cumulatively (as of March 2026).
[Link to PR TIMES article 1]
[Link to PR TIMES article 2]
**Representative's Comment**
"We have created products that can be enjoyed not only as souvenirs for Golden Week and summer Hokkaido trips, but also as daily snacks or accompaniments to drinks. We hope everyone in the family can enjoy the deliciousness of Hokkaido!"
**About Sakewo Co., Ltd.**
With the motto "Making Hokkaido More Fun! More Interesting!," Sakewo Co., Ltd. develops products that leverage regional ingredients.
* Company HP: https://sakewo.co.jp/
* Online Shop: https://sakewo.com
**Inquiries Regarding This Release**
For interviews or publication regarding this matter, please feel free to contact us at:
* Contact: info@sakewo.co.jp