Enjoy both food and fashion "BIG"! Sakazen's original brand 'CHUBBY’S CLUB' launches new spring/summer items full of individuality!

【Special WEB Site】
https://www.sakazen.co.jp/brand/CHUBBY'S%20CLUB/

Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo / Representative Director and President: Takashi Murakami) has announced the latest Spring/Summer items from its new original brand 'CHUBBY’S CLUB', which was launched in 2025 as a plus-size casual line.

【Brand Concept】
'CHUBBY’S CLUB' is a brand born from the concept: "Plus-size can be cute and stylish too." Until now, our company has offered many basic, easy-to-wear plus-size items. However, we wanted many people to express "their unique individuality," and thus created this brand with the aim of becoming "a new icon for plus-size fashion." We will develop "HAPPY clothing" with playful designs that make you want to take pictures.

【LOOK BOOK】
Enjoy outfits with colorful backgrounds that highlight pop designs, making you smile just by looking at them.

【Product Information】
Release Date
Sales will begin on May 8, 2026, at Sakazen's physical stores and official online store.
Sales Locations
Sakazen physical stores (excluding WOODEN DOLL Takeshita Street store)
Sakazen official online store
Size Range
1XL (equivalent to 4L-5L) / 2XL (equivalent to 6L-7L) / 3XL (equivalent to 8L-9L)
*Only some stores handle 3XL.

【Comment from Shota Fujita, Buyer, Casual Product Department】
We wanted to inject a completely new sense of "playfulness" and "HAPPY" into the basic attire that Sakazen has offered for many years. 'CHUBBY'S CLUB' was born from this passion as a new category brand. Our goal was not just to provide clothes, but to create "positive wear that never existed in the world" that excites wearers every day. The concept is "Full Appetite!" We propose a style that embraces a pop foodie spirit beyond fashion, fulfilling the heart just by wearing it. The designs, themed around everyone's beloved "food," are truly a junk food paradise that stimulates all five senses. Lovable motifs like hamburgers, pizzas, and ice cream command attention on the streets. The essence of this brand lies in self-expression that explodes with "appetite = individuality." The dynamic graphics that shine precisely because they are BIG sizes, and the unique style packed with overflowing humor, are special designs that only those with larger bodies can wear with the utmost coolness and charm. "You'll love it every time you wear it." We want people to feel the same happiness through these clothes as when they devour their favorite meal. Enjoying yourself positively as you are and spreading smiles. We will continue to share this happy worldview with CHUBBY'S CLUB.

【Project Team】
Brand Designer: Shota Fujita
Creative Director: Kohei Abe
WEB Designer: Takafumi Senzaki
Model: Elle Henry
Photographer: Daisuke Myoga

【About Sakazen Shoji Co., Ltd.】
Sakazen Shoji Co., Ltd. is an apparel specialty store founded in 1946, celebrating its 80th anniversary this year. It operates approximately 30 stores mainly in the Kanto region, including regular size men's wear/casual wear business, custom suit business (Bliss World), plus-size business (3L-9L, including casual/business/sportswear/shoes/underwear/accessories, etc.), and a select shop business for European imported high-end brands. With the mission of "bringing fun and happiness to all people," the company aims to contribute to customers, employees, and local communities through its business.

・Sakazen Shoji Co., Ltd.
・Sakazen Official Online Store