If it doesn't exist, create it. Sakazen's original large-size brand 'ALL OKAY' releases its 2026 Spring/Summer collection.
Sakazen Shoji Co., Ltd. announces the 2026 Spring/Summer collection for 'ALL OKAY', its original plus-size brand offering HIPHOP and STREET styles. The collection launches on April 24, 2026.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 03:00
- 🔍 Collected: April 23, 2026 at 18:31
- 🤖 AI Analyzed: April 23, 2026 at 19:01 (29 min after Collected)
Brand Image
[Special WEB Site]
https://www.sakazen.co.jp/page/allokay/
Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Takashi Murakami) has announced the latest Spring/Summer items from 'ALL OKAY', a new original brand released in 2025 from its large-size casual line.
[Product Concept]
ALL OKAY gained massive popularity in stores and on the official online shop after its previous release. The latest collection further upgrades its concept of 'proposing a HIPHOP & STREET style specifically for large sizes, something that doesn't exist in the world' and incorporates it into the design.
Even among large-size products, the size specs are uniquely crafted, featuring a relaxed design that allows for a more oversized fit than usual.
It is also characterized by a high-impact design that draws attention in the street scene, day or night.
[LOOK BOOK]
To fully express the brand's worldview, the photo shoot took place in Kawasaki City, Kanagawa Prefecture.
We expressed a worldview that blends into the deep night and styling that exudes an overwhelming presence in a city where many people come and go.
[Product Information]
Release Date/Time
Sales begin April 24, 2026, at Sakazen physical stores and the Sakazen official online store.
Sales Locations
Sakazen physical stores (excluding the WOODEN DOLL Takeshita Street store)
Sakazen official online store
Available Sizes
1XL (equivalent to 4L-5L) / 2XL (equivalent to 6L-7L) / 3XL (equivalent to 8L-9L)
*3XL is available only at select stores.
[Comment from Shota Fujita, Buyer of the Casual Product Department]
In plus-size fashion, Sakazen has delivered numerous basic items. However, what we truly wanted to create was not merely a 'size substitute', but an 'option that didn't exist in the world'—clothes that make your heart dance just by wearing them and allow for self-expression.
From that strong desire, the new brand 'ALL OKAY' was born.
The concept is a style that balances street trends with practicality.
Armed with the 'overwhelming presence' only possible with large sizes, we pursue edgy designs that clearly differentiate themselves from existing lines.
What I focused on was 'calculated oversized' fits, not just making them big.
These unique items, which create an original street vibe and are deeply rooted in culture, are special pieces available exclusively at Sakazen.
While based on a monotone palette, vivid accent colors and bold graphics are arranged to maximize the wearer's individuality.
Instead of hiding your body shape, you enjoy fashion and affirm yourself.
The name 'ALL OKAY' embodies our wish for people to enjoy themselves just as they are and walk freely down the street.
[Project Team]
Brand Designer: Shota Fujita
Creative Director: Toshihiko Kato
Web Designer: Takafumi Senzaki
Members/Models: Yuto Tezuka / Remi Koseki / Rivera Max
Photographer: Yutaka Sato
[About Sakazen Shoji Co., Ltd.]
Sakazen Shoji Co., Ltd. is an apparel specialty store founded in 1946, celebrating its 80th anniversary this year. The company operates about 30 stores, mainly in the Kanto region, with businesses including regular-size menswear/casual wear, an order suit business (Bliss World), a large-size business spanning 3L to 9L (casual/business/sportswear/shoes/underwear/accessories, etc.), and a select shop business directly importing high brands from Europe. Under the mission of 'bringing fun and happiness to all people', we aim to contribute to our customers, employees, and local communities through our business.
- Sakazen Shoji Co., Ltd.
- Sakazen Official Online Store
[Special WEB Site]
https://www.sakazen.co.jp/page/allokay/
Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Takashi Murakami) has announced the latest Spring/Summer items from 'ALL OKAY', a new original brand released in 2025 from its large-size casual line.
[Product Concept]
ALL OKAY gained massive popularity in stores and on the official online shop after its previous release. The latest collection further upgrades its concept of 'proposing a HIPHOP & STREET style specifically for large sizes, something that doesn't exist in the world' and incorporates it into the design.
Even among large-size products, the size specs are uniquely crafted, featuring a relaxed design that allows for a more oversized fit than usual.
It is also characterized by a high-impact design that draws attention in the street scene, day or night.
[LOOK BOOK]
To fully express the brand's worldview, the photo shoot took place in Kawasaki City, Kanagawa Prefecture.
We expressed a worldview that blends into the deep night and styling that exudes an overwhelming presence in a city where many people come and go.
[Product Information]
Release Date/Time
Sales begin April 24, 2026, at Sakazen physical stores and the Sakazen official online store.
Sales Locations
Sakazen physical stores (excluding the WOODEN DOLL Takeshita Street store)
Sakazen official online store
Available Sizes
1XL (equivalent to 4L-5L) / 2XL (equivalent to 6L-7L) / 3XL (equivalent to 8L-9L)
*3XL is available only at select stores.
[Comment from Shota Fujita, Buyer of the Casual Product Department]
In plus-size fashion, Sakazen has delivered numerous basic items. However, what we truly wanted to create was not merely a 'size substitute', but an 'option that didn't exist in the world'—clothes that make your heart dance just by wearing them and allow for self-expression.
From that strong desire, the new brand 'ALL OKAY' was born.
The concept is a style that balances street trends with practicality.
Armed with the 'overwhelming presence' only possible with large sizes, we pursue edgy designs that clearly differentiate themselves from existing lines.
What I focused on was 'calculated oversized' fits, not just making them big.
These unique items, which create an original street vibe and are deeply rooted in culture, are special pieces available exclusively at Sakazen.
While based on a monotone palette, vivid accent colors and bold graphics are arranged to maximize the wearer's individuality.
Instead of hiding your body shape, you enjoy fashion and affirm yourself.
The name 'ALL OKAY' embodies our wish for people to enjoy themselves just as they are and walk freely down the street.
[Project Team]
Brand Designer: Shota Fujita
Creative Director: Toshihiko Kato
Web Designer: Takafumi Senzaki
Members/Models: Yuto Tezuka / Remi Koseki / Rivera Max
Photographer: Yutaka Sato
[About Sakazen Shoji Co., Ltd.]
Sakazen Shoji Co., Ltd. is an apparel specialty store founded in 1946, celebrating its 80th anniversary this year. The company operates about 30 stores, mainly in the Kanto region, with businesses including regular-size menswear/casual wear, an order suit business (Bliss World), a large-size business spanning 3L to 9L (casual/business/sportswear/shoes/underwear/accessories, etc.), and a select shop business directly importing high brands from Europe. Under the mission of 'bringing fun and happiness to all people', we aim to contribute to our customers, employees, and local communities through our business.
- Sakazen Shoji Co., Ltd.
- Sakazen Official Online Store