A Unique Food and Fashion Tie-up! Plus-Size "Sakazen" and Supermarket "Belc" Launch a Collaboration Campaign!
Key facts
- A Unique Food and Fashion Tie-up! Plus-Size "Sakazen" and Supermarket "Belc" Launch a Collaboration Campaign!
- Sakazen, a specialty store for larger sizes, and Belc, a community-based supermarket, launch a joint campaign on April 5, 2026. The campaign features supersized collaboration deli items sold at Belc and offers customers a chance to win Sakazen discount coupons and original merchandise.
- Source: PR Times
- Date: April 3, 2026
Direct answer
Sakazen, a specialty store for larger sizes, and Belc, a community-based supermarket, launch a joint campaign on April 5, 2026. The campaign features supersized collaboration deli items sold at Belc and offers customers a chance to win Sakazen discount coupons and original merchandise.
- Citation
- A Unique Food and Fashion Tie-up! Plus-Size "Sakazen" and Supermarket "Belc" Launch a Collaboration Campaign! (April 3, 2026), PR Times
- Source
- PR Times
- Date
- April 3, 2026
Sakazen, a specialty store for larger sizes, and Belc, a community-based supermarket, launch a joint campaign on April 5, 2026. The campaign features supersized collaboration deli items sold at Belc and offers customers a chance to win Sakazen discount coupons and original merchandise.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:30
- 🤖 AI Analyzed: April 18, 2026 at 01:01 (350h 31m after Collected)
Large-size specialty retailer Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takashi Murakami; hereinafter "Sakazen") and Belc Co., Ltd. (Headquarters: Tsurugashima City, Saitama; hereinafter "Belc"), a community-based supermarket chain operating mainly in the Kanto region, will jointly launch a limited-time collaboration campaign titled "L (Yell) for your Lifestyle!! More L in your Daily Life." starting April 5, 2026.
In this campaign, Belc will sell "Original Collaboration Products" inspired by Sakazen. Additionally, a promotional event will be held where purchasing target products will give customers a chance to win coupons usable at Sakazen and original merchandise. By teaming up, these different business formats—food and fashion—aim to deliver new joy and happiness to customers' everyday lives.
◆ Campaign Content ①: Sakazen × Belc Collaboration Products
Supermarket Belc will release bento boxes and deli items in collaboration with Sakazen.
[Belc × Sakazen Collaboration Products]
- Maiu~ Fried Pork with Mayo Sauce
- Super LL Calorie. Rich Fried Udon
- XXXL Takoyaki
(Look for the sticker featuring Sakazen Ambassador Hidehiko Ishizuka)
In addition to the above, numerous products that send an "L" (Yell/Cheer) to your lifestyle, such as the XXL Dorayaki, will be available!
Enjoy these energetic, big-sized collaboration items inspired by Sakazen's "L sizes"!
[Sales Period] Sunday, April 5, 2026 until supplies last
[Belc Store List] https://www.belc.jp/shop
／
Furthermore! With a receipt of 1,111 yen or more including target products, you can win coupons usable at Sakazen or luxurious 80th-anniversary limited goods!
＼
For more details, check out the Belc × Sakazen Collaboration Campaign Special Site here!
◆ Campaign Content ②: Shopping Chance! Lottery Event
[Up to 7,700 yen discount coupon!] Buy at Belc and win Sakazen coupons and limited goods!
By spending 1,111 yen or more at Belc on purchases that include Sakazen collaboration products, you will be entered into a lottery to win coupons worth up to 7,700 yen usable at Sakazen, as well as luxurious limited 80th-anniversary merchandise!
[Target Products]
- Maiu~ Fried Pork with Mayo Sauce
- Super LL Calorie. Rich Fried Udon
- XXXL Takoyaki
(Look for the sticker featuring Sakazen Ambassador Hidehiko Ishizuka)
[Receipt Validity Period] Sunday, April 5, 2026 – Monday, May 4, 2026
[Application Deadline] Tuesday, May 5, 2026, 23:59
[Belc Store List] https://www.belc.jp/shop
Check the Belc × Sakazen Collaboration Campaign Special Site for campaign details!
◆ Announcement
==================================
From 14:00 on April 16, 2026
[Belc × Sakazen] Instagram Live broadcast confirmed on Belc's official Instagram!
==================================
Check Instagram for details!
Belc Official Instagram: @belc.jp
Large Size Sakazen Official Instagram: @sakazen_bigsize
◆ Sakazen Shoji Co., Ltd.
Founded in 1946, Sakazen Shoji Co., Ltd. is an apparel specialty store celebrating its 80th anniversary this year. The company operates approximately 30 stores, mainly in the Kanto area, encompassing a standard-size men's/casual wear business, a custom suit business (Bliss World), a large-size business ranging from 3L to 9L (casual/business/sportswear/shoes/underwear/accessories, etc.), and a select shop business featuring high brands imported directly from Europe. Under the mission of "Delivering joy and happiness to everyone," the company aims to contribute to its customers, employees, and local communities through its business operations.
- Sakazen Shoji Co., Ltd.
- Official Online Store
In this campaign, Belc will sell "Original Collaboration Products" inspired by Sakazen. Additionally, a promotional event will be held where purchasing target products will give customers a chance to win coupons usable at Sakazen and original merchandise. By teaming up, these different business formats—food and fashion—aim to deliver new joy and happiness to customers' everyday lives.
◆ Campaign Content ①: Sakazen × Belc Collaboration Products
Supermarket Belc will release bento boxes and deli items in collaboration with Sakazen.
[Belc × Sakazen Collaboration Products]
- Maiu~ Fried Pork with Mayo Sauce
- Super LL Calorie. Rich Fried Udon
- XXXL Takoyaki
(Look for the sticker featuring Sakazen Ambassador Hidehiko Ishizuka)
In addition to the above, numerous products that send an "L" (Yell/Cheer) to your lifestyle, such as the XXL Dorayaki, will be available!
Enjoy these energetic, big-sized collaboration items inspired by Sakazen's "L sizes"!
[Sales Period] Sunday, April 5, 2026 until supplies last
[Belc Store List] https://www.belc.jp/shop
／
Furthermore! With a receipt of 1,111 yen or more including target products, you can win coupons usable at Sakazen or luxurious 80th-anniversary limited goods!
＼
For more details, check out the Belc × Sakazen Collaboration Campaign Special Site here!
◆ Campaign Content ②: Shopping Chance! Lottery Event
[Up to 7,700 yen discount coupon!] Buy at Belc and win Sakazen coupons and limited goods!
By spending 1,111 yen or more at Belc on purchases that include Sakazen collaboration products, you will be entered into a lottery to win coupons worth up to 7,700 yen usable at Sakazen, as well as luxurious limited 80th-anniversary merchandise!
[Target Products]
- Maiu~ Fried Pork with Mayo Sauce
- Super LL Calorie. Rich Fried Udon
- XXXL Takoyaki
(Look for the sticker featuring Sakazen Ambassador Hidehiko Ishizuka)
[Receipt Validity Period] Sunday, April 5, 2026 – Monday, May 4, 2026
[Application Deadline] Tuesday, May 5, 2026, 23:59
[Belc Store List] https://www.belc.jp/shop
Check the Belc × Sakazen Collaboration Campaign Special Site for campaign details!
◆ Announcement
==================================
From 14:00 on April 16, 2026
[Belc × Sakazen] Instagram Live broadcast confirmed on Belc's official Instagram!
==================================
Check Instagram for details!
Belc Official Instagram: @belc.jp
Large Size Sakazen Official Instagram: @sakazen_bigsize
◆ Sakazen Shoji Co., Ltd.
Founded in 1946, Sakazen Shoji Co., Ltd. is an apparel specialty store celebrating its 80th anniversary this year. The company operates approximately 30 stores, mainly in the Kanto area, encompassing a standard-size men's/casual wear business, a custom suit business (Bliss World), a large-size business ranging from 3L to 9L (casual/business/sportswear/shoes/underwear/accessories, etc.), and a select shop business featuring high brands imported directly from Europe. Under the mission of "Delivering joy and happiness to everyone," the company aims to contribute to its customers, employees, and local communities through its business operations.
- Sakazen Shoji Co., Ltd.
- Official Online Store
FAQ
When does the Sakazen and Belc collaboration campaign start?
The campaign starts on Sunday, April 5, 2026. The collaboration items will be sold until supplies last.
What kind of collaboration products are being sold?
Belc supermarkets will sell supersized, high-calorie meals supervised by Sakazen, such as "XXXL Takoyaki" and "Super LL Calorie Rich Fried Udon."
What are the conditions to apply for the campaign?
You can enter the lottery to win discount coupons and goods by submitting a receipt of 1,111 yen or more that includes a target Sakazen collaboration product from Belc.