Discover workplace appeal not found in job postings. "School Career Search" service launched to broaden career choices for technical high school students.
Nikkan Kogyo Shimbun and Sakawa have launched "School Career Search," a new service that introduces the appeal of companies to technical high school students through videos. It aims to convey the workplace atmosphere and job satisfaction that are difficult to communicate through traditional paper job postings, thereby broadening students' career choices.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 20:00
- 🔍 Collected: April 11, 2026 at 00:25 (4h 25m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:47 (219h 21m after Collected)
Project cooperation and promotion: Nikkan Kogyo Shimbun Ltd.
Planning and operation: Sakawa Co., Ltd.
Supporting organization: National Association of Principals of Technical High Schools
[Image: "School Career Search" delivering company introductions to technical high school students]
Nikkan Kogyo Shimbun Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Taku Kozaka) will launch "School Career Search," a new service that introduces the appeal of companies to technical high school students through videos. The planning and operation of this service will be handled by Sakawa Co., Ltd. (Headquarters: Toon City, Ehime; Representative Director and President: Hisatada Sakawa).
To mark the launch of the service, an online business briefing will be held on Friday, April 17, 2026. We are recruiting participants from companies interested in recruiting technical high school students and raising their recognition. An archive of the briefing will be provided to applicants at a later date.
## A New Company Introduction Service to Broaden Career Choices for Technical High School Students
"School Career Search" is a service that delivers company appeal and job content to students through company introduction videos and images, utilizing tablet devices and in-school signage that technical high school students use daily.
With the support of the National Association of Principals of Technical High Schools, full-scale operation will commence in technical high schools in Tokyo from April 2026.
By conveying the **workplace atmosphere, the appearance of working people, and job satisfaction** through video, which could not be fully communicated through traditional paper job postings, the service creates opportunities for students to regularly engage with companies. Furthermore, a dedicated company search website for schools provides an environment where students can conduct their own company research, contributing to reducing the workload of teachers and staff involved in career guidance.
[Image: Information is disseminated through tablets and signage, creating a mechanism for students to regularly engage with companies.]
## Background of This Project and Recruitment Situation for Technical High Schools
The career choice process for technical high school students currently primarily follows the flow of [searching paper job postings → consulting with teachers → viewing company websites]. However, in recent years, it is not uncommon for a single school to receive 3,000 to 5,000 job postings, making it difficult for students to find suitable companies from text-based job postings.
Additionally, teachers are busy with numerous tasks and must handle a vast amount of job information, often unable to fully convey the appeal and characteristics of each company. As a result, a problem arises where companies that students could have potentially met are not considered as options.
Given this situation, we believe it is necessary to create opportunities for students to learn about the "face" of companies and the expressions of working people, and to develop interest, **before they even look at job postings.**
## We want students to look at rewarding local companies
This service is planned and operated by Sakawa, a blackboard manufacturer celebrating its 106th anniversary. As a company that has long supported educational settings, we aim to "broaden the options for high school graduates entering society."
Keywords: School Career Search, Technical High School, Job Posting, High School Graduate Recruitment, Video, Digital Signage, Small and Medium-sized Enterprises, Sakawa Co., Ltd., Nikkan Kogyo Shimbun Ltd., Career Choice
Planning and operation: Sakawa Co., Ltd.
Supporting organization: National Association of Principals of Technical High Schools
[Image: "School Career Search" delivering company introductions to technical high school students]
Nikkan Kogyo Shimbun Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Taku Kozaka) will launch "School Career Search," a new service that introduces the appeal of companies to technical high school students through videos. The planning and operation of this service will be handled by Sakawa Co., Ltd. (Headquarters: Toon City, Ehime; Representative Director and President: Hisatada Sakawa).
To mark the launch of the service, an online business briefing will be held on Friday, April 17, 2026. We are recruiting participants from companies interested in recruiting technical high school students and raising their recognition. An archive of the briefing will be provided to applicants at a later date.
## A New Company Introduction Service to Broaden Career Choices for Technical High School Students
"School Career Search" is a service that delivers company appeal and job content to students through company introduction videos and images, utilizing tablet devices and in-school signage that technical high school students use daily.
With the support of the National Association of Principals of Technical High Schools, full-scale operation will commence in technical high schools in Tokyo from April 2026.
By conveying the **workplace atmosphere, the appearance of working people, and job satisfaction** through video, which could not be fully communicated through traditional paper job postings, the service creates opportunities for students to regularly engage with companies. Furthermore, a dedicated company search website for schools provides an environment where students can conduct their own company research, contributing to reducing the workload of teachers and staff involved in career guidance.
[Image: Information is disseminated through tablets and signage, creating a mechanism for students to regularly engage with companies.]
## Background of This Project and Recruitment Situation for Technical High Schools
The career choice process for technical high school students currently primarily follows the flow of [searching paper job postings → consulting with teachers → viewing company websites]. However, in recent years, it is not uncommon for a single school to receive 3,000 to 5,000 job postings, making it difficult for students to find suitable companies from text-based job postings.
Additionally, teachers are busy with numerous tasks and must handle a vast amount of job information, often unable to fully convey the appeal and characteristics of each company. As a result, a problem arises where companies that students could have potentially met are not considered as options.
Given this situation, we believe it is necessary to create opportunities for students to learn about the "face" of companies and the expressions of working people, and to develop interest, **before they even look at job postings.**
## We want students to look at rewarding local companies
This service is planned and operated by Sakawa, a blackboard manufacturer celebrating its 106th anniversary. As a company that has long supported educational settings, we aim to "broaden the options for high school graduates entering society."
Keywords: School Career Search, Technical High School, Job Posting, High School Graduate Recruitment, Video, Digital Signage, Small and Medium-sized Enterprises, Sakawa Co., Ltd., Nikkan Kogyo Shimbun Ltd., Career Choice