Strengthening Traffic Safety Education Ahead of the "Bicycle Blue Ticket" System Starting in April. 11-Year-Old Pro Skateboarder Ema Kawakami, World No. 3 and Holder of 4 Guinness Records, Appears in an Interactive Bicycle Traffic Safety Video.
Sakai Cycle co-produced a free YouTube educational video on bicycle safety for kids with the Osaka Police, featuring 10-year-old pro skateboarder Ema Kawakami to prepare for stricter traffic rules.
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- 📰 Published: April 3, 2026 at 19:00
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Sakai Cycle Co., Ltd. (located in Suminoe-ku, Osaka) has produced a traffic safety video educational material (about 9 minutes) aimed at improving children's awareness of bicycle traffic safety, and has released it for free on YouTube.
This video was produced with the cooperation of the Osaka Prefectural Police Headquarters and the Osaka Prefectural Board of Education, and is provided as an educational material that can be used for traffic safety education in schools and communities, as well as corporate safety training.
The video features 10-year-old pro skateboarder Ema Kawakami (from Kobe City, Hyogo Prefecture), who has a record of 3rd place in a world tournament in the skateboarding vert competition and holds 4 Guinness World Records.
Sakai Cycle Co., Ltd. serves as Kawakami's main sponsor, and his appearance was realized after he agreed with the purpose of this traffic safety education.
The video is structured with a quiz format, making it easy to understand the traffic rules and dangerous points when using a bicycle.
## Background of Production
In recent years, in response to the increase in bicycle accidents and traffic rule violations, the introduction of a "blue ticket" system that imposes fines for bicycle traffic violations is scheduled, and the importance of traffic rule education for bicycle users is increasing.
This system is one of the system revisions promoted by the National Police Agency, and it is expected to strengthen the crackdown on traffic violations by bicycles.
On the other hand, opportunities and educational materials for traffic safety education for children are not yet sufficient.
Therefore, Sakai Cycle Co., Ltd., in collaboration with administrative agencies, decided to produce a video educational material that allows children to learn traffic rules while having fun, and to provide it widely for free.
## Features of the Video Educational Material
- Audience-participation traffic safety video educational material that can be learned enjoyably in a quiz format
- Live-action footage showing dangerous points when using a bicycle
This video was produced with the cooperation of the Osaka Prefectural Police Headquarters and the Osaka Prefectural Board of Education, and is provided as an educational material that can be used for traffic safety education in schools and communities, as well as corporate safety training.
The video features 10-year-old pro skateboarder Ema Kawakami (from Kobe City, Hyogo Prefecture), who has a record of 3rd place in a world tournament in the skateboarding vert competition and holds 4 Guinness World Records.
Sakai Cycle Co., Ltd. serves as Kawakami's main sponsor, and his appearance was realized after he agreed with the purpose of this traffic safety education.
The video is structured with a quiz format, making it easy to understand the traffic rules and dangerous points when using a bicycle.
## Background of Production
In recent years, in response to the increase in bicycle accidents and traffic rule violations, the introduction of a "blue ticket" system that imposes fines for bicycle traffic violations is scheduled, and the importance of traffic rule education for bicycle users is increasing.
This system is one of the system revisions promoted by the National Police Agency, and it is expected to strengthen the crackdown on traffic violations by bicycles.
On the other hand, opportunities and educational materials for traffic safety education for children are not yet sufficient.
Therefore, Sakai Cycle Co., Ltd., in collaboration with administrative agencies, decided to produce a video educational material that allows children to learn traffic rules while having fun, and to provide it widely for free.
## Features of the Video Educational Material
- Audience-participation traffic safety video educational material that can be learned enjoyably in a quiz format
- Live-action footage showing dangerous points when using a bicycle