[Goal 200% Achieved] 'Extreme Sweetness' from the Taklamakan Desert Captivates Japan. Fully Organic Dried Jujube Brand 'earthon' Successfully Concludes Makuake Pre-sale, Launches General Sales This Spring.

Nihon Daichi Co., Ltd. (Headquarters: 2-1-8 Nihonbashi Ningyocho, Chuo-ku, Tokyo) has launched its new brand, 'earthon (Earthon)'. The brand's pre-sale project, "【Organic JAS Certified】Cultivate a Gentle New Daily Habit with Organic Dried Jujubes," conducted on the crowdfunding service "Makuake," has received tremendous support, exceeding the target amount by 200%. In response to this overwhelming success, we have officially decided to commence general sales sequentially on our official e-commerce site "Saishoku Kaido," as well as on Amazon and Rakuten, starting in the spring of 2026 (scheduled), following the project's conclusion. ## Background of the Crowdfunding Campaign Nihon Daichi Co., Ltd., guided by the philosophy "Dignity for those who cultivate, safety for those who eat," aims to deliver truly trustworthy organic ingredients to dining tables. Amidst growing concern for food safety, we recognized the pressing modern need for "pure, uncompromising ingredients when consuming whole foods." This led us to launch a pre-sale project for "fully organic dried jujubes" nurtured in the harsh environment of the Taklamakan Desert. The project quickly garnered over 200% of its funding goal shortly after its launch, continuing to expand its support base with fervent expectations from numerous backers. ## The 'Standard of the Earth' Uphold by Parent Company 'Nihon Daichi' for 20 Years Behind 'earthon' lies Nihon Daichi Co., Ltd.'s strong commitment to organic farming, which has been upheld for 20 years. At its founding, we faced an imbalance in the food industry where sincere farmers were not adequately rewarded. The efforts of conscientious farmers, who spared no effort and insisted on organic cultivation and artificial weed control, were being obscured by ambiguous labels in the market. Nihon Daichi was established to bridge this gap. For 20 years, we have traversed soils worldwide, forging a "bond of trust" through strict, proprietary standards. This bond is the core of the 'earthon' brand. ## The 'Harshness' of the Origin Creates the 'Purity' of the Taste The jujubes for 'earthon' are grown in Qiemo (Cherchen), located in the frontier of the Taklamakan Desert. * 15 Hours of Intense Sunlight Daily * Extreme Temperature Differences from Below Freezing to Over 40°C * Pure Meltwater Flowing from the Kunlun Mountains This intensely harsh natural environment itself serves as a natural defense, enabling pure organic cultivation without the need for pesticides. The sweetness that the jujubes store to protect their own vitality is truly a natural supplement nurtured by the earth. ## Makuake Nearing its End, and Ready for General Release (Image: 'earthon "Fluffy Organic Jujube Half-Cut"') **(Note: The Makuake project is scheduled until April 27, 2026, 23:59!)** EARTHON "Fluffy Organic Jujube Half-Cut": https://www.makuake.com/project/earthon/ EARTHON "Organic JAS Certified Ultra-Sweet Dried Jujube": https://www.makuake.com/project/earthon/ * The links to the project pages above direct to both the 'earthon "Fluffy Organic Jujube Half-Cut"' and 'EARTHON "Organic JAS Certified Ultra-Sweet Dried Jujube"' projects. On the project pages, you can find detailed information about the EARTHON brand's commitment, producer stories, and product appeal. The EARTHON brand is Nihon Daichi Co., Ltd.'s new endeavor to support a "healthy lifestyle that glows from within." We pursue food safety and sustainability, delivering the blessings of nature directly to your table. Please add gentleness and health to your daily life with EARTHON's organic dried jujubes. **【earthon Brand Overview】** * Brand Name: earthon * Product: Fully Organic Dried Jujubes * Makuake Project Page: https://www.makuake.com/project/earthon/ * Makuake Project Period: Until April 27, 2026, 23:59 * Scheduled General Sales Start: Spring 2026 * Sales Channels (Planned): Official EC site "Saishoku Kaido", Amazon, Rakuten * Company Name: Nihon Daichi Co., Ltd. * Headquarters Address: 2-1-8 Nihonbashi Ningyocho, Chuo-ku, Tokyo * Business Description: Planning, development, and sales of organic food products **【Nihon Daichi Co., Ltd. Company Profile】** * Company Name: Nihon Daichi Co., Ltd. * Location: 2-1-8 Nihonbashi Ningyocho, Chuo-ku, Tokyo * Representative: (Representative's name not listed; only URL provided) * Established: April 2004 * Business Description: Planning, development, and sales of organic food products * URL: http://www.nippondaiti.co.jp/ **【Contact Information Regarding This Matter】** * Company Name: Nihon Daichi Co., Ltd. earthon Business Division * Contact Person: Public Relations Department, Sato * Email: pr@nippondaiti.co.jp **【Inquiries Regarding earthon Products】** * Contact Person: Public Relations Department, Sato * Email: pr@nippondaiti.co.jp **【About PR TIMES】** PR TIMES is an advanced "press release distribution service" that delivers information disseminated by companies, NPOs, and universities to media outlets for news coverage by reporters. It is free to use. 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