MISUMI Group Executive Hanae Okawa Joins Advisory Board of Sairu's B2B Marketing Research Group
Sairu Inc. announced that Hanae Okawa, Executive Officer and Head of Marketing at MISUMI Group Inc., has been appointed to the advisory board of its membership-based "B2B Marketing Research Group" for large and mid-sized companies. Ms. Okawa, who previously held roles at Hakuhodo and Google, now leads marketing at MISUMI. Sairu aims to leverage her extensive practical knowledge to enhance the value provided to member companies facing complex business challenges.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 18:00
- 🔍 Collected: May 19, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 03:27 (17h 55m after Collected)
Sairu Inc. has announced the appointment of Ms. Hanae Okawa, Executive Officer and Head of Marketing at MISUMI Group Inc.'s Digital Service Model Development Hub, to the advisory board of its "B2B Marketing Research Group," a members-only organization for B2B marketing leaders from large and mid-sized enterprises.
## Background and Objective
B2B marketing in large and mid-sized companies requires decision-making on diverse topics, including role allocation with business units, collaboration with sales, and human resource development. However, information specific to these corporate environments is not easily found in standard textbooks or through web searches, leading many companies to undergo individual trial-and-error processes.
The B2B Marketing Research Group was established to address these challenges by providing a closed forum for sharing practical knowledge and case studies. By welcoming Ms. Okawa, who oversees marketing at MISUMI Group, to the advisory board, the group aims to integrate her practical B2B marketing expertise into its activities and enhance the value offered to member companies.
## Hanae Okawa's Profile
Ms. Okawa is the Executive Officer and Head of Marketing at MISUMI Group Inc.'s Digital Service Model Development Hub. After starting her career at Hakuhodo Inc., where she worked on marketing strategy for major corporations, she became an independent consultant focused on data mining proposals and analysis. In 2011, she joined Google, where she was responsible for digital marketing strategy for large Japanese enterprises and supported the implementation of Google Analytics. She also led the Google Marketing Platform technology team in Japan and the Asia-Pacific region. She joined MISUMI Group Inc. in 2022 and assumed her current position in 2025.
**Major Awards and Speaking Engagements:**
- NIKKEI BtoB Marketing Awards 2022, Product Marketing Award
- Nikkei Cross Trend BtoB Marketing Grand Prix 2024, Content Category
- Featured and spoke at numerous media outlets and events, including MarkeZine and TCG REVIEW.
**Comment from Ms. Okawa:**
"I am greatly honored to join the advisory board of the B2B Marketing Research Group. I hope to contribute to the development of everyone's activities by leveraging the knowledge I have cultivated through my professional experience."
## About the B2B Marketing Research Group
The B2B Marketing Research Group is a membership-based organization for B2B marketing professionals from large and mid-sized companies to share knowledge and build connections in a private setting. It hosts six in-person events per year in Tokyo and offers members exclusive research reports, assessments, and individual consultations with experts. Trial participation opportunities are available for those considering membership.
## Background and Objective
B2B marketing in large and mid-sized companies requires decision-making on diverse topics, including role allocation with business units, collaboration with sales, and human resource development. However, information specific to these corporate environments is not easily found in standard textbooks or through web searches, leading many companies to undergo individual trial-and-error processes.
The B2B Marketing Research Group was established to address these challenges by providing a closed forum for sharing practical knowledge and case studies. By welcoming Ms. Okawa, who oversees marketing at MISUMI Group, to the advisory board, the group aims to integrate her practical B2B marketing expertise into its activities and enhance the value offered to member companies.
## Hanae Okawa's Profile
Ms. Okawa is the Executive Officer and Head of Marketing at MISUMI Group Inc.'s Digital Service Model Development Hub. After starting her career at Hakuhodo Inc., where she worked on marketing strategy for major corporations, she became an independent consultant focused on data mining proposals and analysis. In 2011, she joined Google, where she was responsible for digital marketing strategy for large Japanese enterprises and supported the implementation of Google Analytics. She also led the Google Marketing Platform technology team in Japan and the Asia-Pacific region. She joined MISUMI Group Inc. in 2022 and assumed her current position in 2025.
**Major Awards and Speaking Engagements:**
- NIKKEI BtoB Marketing Awards 2022, Product Marketing Award
- Nikkei Cross Trend BtoB Marketing Grand Prix 2024, Content Category
- Featured and spoke at numerous media outlets and events, including MarkeZine and TCG REVIEW.
**Comment from Ms. Okawa:**
"I am greatly honored to join the advisory board of the B2B Marketing Research Group. I hope to contribute to the development of everyone's activities by leveraging the knowledge I have cultivated through my professional experience."
## About the B2B Marketing Research Group
The B2B Marketing Research Group is a membership-based organization for B2B marketing professionals from large and mid-sized companies to share knowledge and build connections in a private setting. It hosts six in-person events per year in Tokyo and offers members exclusive research reports, assessments, and individual consultations with experts. Trial participation opportunities are available for those considering membership.