Development of a Special Closing Menu in Collaboration with Students from Kyoto Sangyo University

La Madrague Inc. (Headquarters: Nakagyo-ku, Kyoto; President: Sanshiro-hirotaka Yamazaki; hereinafter 'La Madrague'), a subsidiary of Saint Marc Holdings Corporation (Headquarters: Kita-ku, Okayama; President: Yuki Fujikawa; hereinafter 'Saint Marc HD') that focuses on deepening and passing on Kyoto's coffee shop culture, has collaborated with students from Kyoto Sangyo University (Headquarters: Kita-ku, Kyoto; President: Keiko Zaima) to develop a special closing menu for its 'Kissa Madrague' Fujii Daimaru store, which will go on sale at the store from April 1st.

By welcoming 'Kissa Madrague,' a leader in Kyoto's coffee shop culture, into the group in December 2022, the Saint Marc Group is also focusing on inheriting the 'Kyoto Kissaten Cultural Heritage' that 'Kissa Madrague' has been promoting. The 'Kissa Madrague Fujii Daimaru store' is set to close as the 'Fujii Daimaru' department store, a landmark in Kyoto's Shijo district, will be closed for rebuilding.

Kyoto Sangyo University, with the founding spirit of 'nurturing human resources who will lead future society,' aims to educate individuals who have acquired a rich education, specialized knowledge and skills, high ethical standards, can respond appropriately to complex domestic and international issues, and can contribute to the realization of a sustainable society. In the seminar of Professor Wataru Uemoto of the Department of Management, Faculty of Business Administration, students are engaged in practical marketing related to gastronomy (*) in collaboration with companies and local governments. From the planning stage projects with companies and local governments introduced by Professor Uemoto, students autonomously select what interests them and proactively shape the plans, thereby learning marketing not only through lectures but also as a practical application, and acquiring 'on-site knowledge' for creating business, such as initiative and the ability to involve others.

(*) Gastronomy: Understanding local ingredients and cuisine by focusing on culture such as geography and history

In this context, three fourth-year students from the Faculty of Business Administration at Kyoto Sangyo University, La Madrague, and Saint Marc HD have collaborated to develop a special closing menu with gratitude for the closing 'Kissa Madrague Fujii Daimaru store.' As a final assignment for the Uemoto seminar students before graduation, the students devised a menu based on the themes of 'sustainable,' 'Kyoto-like using Kyo-yasai vegetables,' and 'food and drinks to celebrate new beginnings, matching the season of meetings and partings,' which La Madrague and Saint Marc HD then commercialized (see below).

Saint Marc HD plans to relocate its main head office functions to Shijo Karasuma, Kyoto in May of this year and establish the 'Kyoto Headquarters (tentative name).' Taking this collaboration as an opportunity, Kyoto Sangyo University and Saint Marc HD will create practical educational opportunities for students, aiming to produce work-ready human resources, and will work to solve social issues and create value for a sustainable and attractive Kyoto.

Theme: 'The Bounty of the Earth with Kyo-yasai Vegetables that Shine in the Season of Meetings and Partings'

Based on the ideas of students from Kyoto Sangyo University, the menu is sustainable, uses ingredients produced in Kyoto, and maximizes the feeling of the earth's bounty. To create an atmosphere of the season of meetings and partings, it is based on popular menu items from Kissa Madrague Fujii Daimaru store, with an added touch of glamour.

■ Okosama Lunch S (Sandai) with Soup and Pudding

A bite of Kyoto Pork

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