S Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yan Yongjing), which creates the best experiences that color everyday life and the future through its live commerce, brand, and AI businesses, announced that on Monday, June 8, 2026, the "Tsubasa Channel" TikTok live commerce, planned and streamed by its apparel brand ABITOKYO, featured "Miracle Solution," a pre-serum from the skincare brand "YOUTHSECRET" (operated by Cross Support Co., Ltd., Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yumi Yoshino). During the stream, product features and usage methods were introduced with the immediacy unique to live broadcasting, and sales were conducted through real-time communication with viewers. As a result, the planned quantity sold out in approximately 10 minutes after the stream began, recording over 600 units sold and total sales exceeding ¥4.6 million.

Performance Summary

Units Sold: Over 600

Sales Revenue: Over ¥4.6 million

Broadcast Date: June 8, 2026 (Monday)

Sell-out Speed: Approx. 10 minutes

Sold Out in Approx. 10 Minutes After Start: High Sales Performance Unique to Live Commerce

Live commerce is gaining attention as a sales method that conveys the appeal of products through live streaming and drives purchases through real-time communication with viewers.

On this "Tsubasa Channel" stream, the product's meticulous attention to detail and practicality were carefully introduced in real-time to an audience highly interested in anti-aging care (※). Its excellence as a "plus-one item" that can be easily incorporated into daily skincare garnered significant positive feedback. As a result, the planned quantity sold out in approximately 10 minutes after the stream began, recording over 600 units sold and total sales exceeding ¥4.6 million.

※ Refers to care appropriate for one's age.

About "Miracle Solution"

1. Double Approach with Live Collagen x Nano Platinum

Formulated with live collagen and ultra-fine nano platinum. It leads to a firm and radiant impression while providing moisture to the skin. The astringent effect of nano platinum refines skin texture and supports the creation of a healthy skin environment.

2. Pre-Serum Used Immediately After Washing

Used as the first step in skincare, it prepares the skin, making it easier for subsequent lotions and serums to penetrate the stratum corneum. It is supported as a booster item that is easy to incorporate into daily skincare.

About "Tsubasa Channel"

This live streaming channel boasts top-class sales performance in Japan for TikTok live commerce. Affiliated with the live commerce specialized production "S-LIVE JAPAN," it has produced numerous hit streams by leveraging its strengths in planning, direction, and sales funnel design. It consistently demonstrates high sales power and influence, having achieved the No. 1 spot in TikTok Shop's monthly star rankings for 7 consecutive months. It covers a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." Furthermore, it promotes the "Regional Revitalization Project" utilizing TikTok Shop, collaborating with local governments and companies in various regions across Japan, including Miyagi, Mie, and Hokkaido, and has achieved over ¥40 million in sales in just two days, demonstrating its commitment to regional revitalization. In recent years, it has strengthened its collaboration with Korean manufacturers, realizing live streams from Korea and exclusive sales in the Japanese live commerce market. As a result of these efforts, live streams conducted from Korea over three days achieved sales of over ¥100 million.

URL: https://www.tiktok.com/@enyonjin

About "S-LIVE JAPAN," a Live Commerce Specialized Production Company

S-LIVE JAPAN is a live commerce specialized production company that operates multiple live commerce channels, including "Tsubasa Channel," and has live streamers active primarily on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotions and collaboration initiatives on TikTok as a bridge between creators and companies.

"Tsubasa Channel," a representative live commerce channel, has ranked No. 1 in the TikTok Shop Monthly GMV Ranking for 6 consecutive months from November 2025 to April 2026, generating high sales results through stream design based on data analysis and brand collaboration initiatives.

【Channel Overview】

Channel Name: S-LIVE JAPAN

URL: https://www.tiktok.com/@slive.japan

Operated by S Holdings, a TikTok official agency, it features live streams of products from approximately 10,000 partner companies nationwide, as well as its own brand "ABITOKYO." It provides a new purchasing experience where "viewing," "talking," and "buying" are integrated, from the training of live streamers to sales promotion support.

【Company Overview】

Company Name: S Holdings Inc.

Head Office Location: 4F, MEGURO VILLA GARDEN, 3-5-11 Uehara, Shinagawa-ku, Tokyo Representative: CEO Yan Yongjing

Established: May 14, 2012

Capital: ¥50 million

Business Activities: Live commerce business, live streamer training business, live commerce agency, brand business, apparel business, AI business/IT system business

URL: https://www.s-hldgs.co.jp/

※ Interviews and on-site coverage of live commerce events are available.

Media representatives wishing to conduct interviews are welcome to contact the Public Relations department.

【TikTok】 Tsubasa Channel: https://www.tiktok.com/@enyonjin ABITOKYO Channel: https://www.tiktok.com/@abitokyoen Miho-rin Channel: https://www.tiktok.com/@mihoabitokyo

Nana 7 Channel: https://www.tiktok.com/@abitokyo_nana

FACT BOX

  • Source: PR TIMES
  • Category: 商品販売
  • Organizations: YOUTHSECRET / S-LIVE JAPAN / ABITOKYO