TikTok Livestream Channel 'En Channel' Achieves 40 Million JPY Sales and 10,000 Units Sold for Exclusive K-Beauty Brand 'NEUTRINOS'

S Holdings, which develops livestream commerce, brand, and AI businesses to create exceptional daily experiences, announced that its flagship product 'Energy Water Mist' from the South Korean skincare brand 'NEUTRINOS'—for which it holds exclusive livestream sales rights in Japan—has surpassed 40 million JPY in cumulative sales and 10,000 units sold in Japan through 'En Channel,' a TikTok livestream planned and broadcast by the company's apparel brand, ABITOKYO.

■ Rapid Achievement Following Exclusive Contract, Demonstrating the Power of Livestream Commerce

Following the announcement of the exclusive livestream sales contract, 'NEUTRINOS' began full-scale domestic expansion through 'En Channel.' Its unique approach using 100% natural volcanic soil ingredients and the proposal of a new habit, the 'eye mist,' captured the interest of trend-conscious Japanese viewers.

The real-time demonstration of product texture and effectiveness, combined with the immediacy unique to livestream commerce where viewers' questions are answered on the spot, allowed for rapid expansion of the fan base. As of May 15, the following impressive achievements were recorded:

Cumulative sales: Over 40 million JPY
Cumulative units: Over 10,000 units
*As of May 15, 2026

■ Background of the Hit: The New 'Eye Mist' and Overwhelming Engagement

The 'Energy Water Mist,' which is recording an explosive hit, is a mist-type toner containing natural volcanic ingredients. It is a hot topic on social media as an 'eye mist,' not only for absorbing excess sebum to address enlarged pores but also for moisturizing and refreshing the dry eye area.

Starting with this milestone for 'NEUTRINOS,' S Holdings will continue to provide Japanese users with excellent global brands they have yet to see and new purchasing experiences.

■ About 'En Channel'

This is a top-tier livestream channel in Japan for TikTok livestream commerce. Belonging to the livestream commerce production company 'S-LIVE JAPAN,' it utilizes strengths in planning, production, and sales funnel design to generate numerous hit broadcasts. It has consistently demonstrated high sales power and influence, including winning 1st place in the TikTok Shop monthly star ranking for seven consecutive months. It covers a wide range of genres, from beauty, Korean cosmetics, and health food to the company's own apparel brand, 'ABITOKYO.' It also promotes a 'Regional Revitalization Project' using TikTok Shop, collaborating with municipalities and local companies across Japan, such as in Miyagi, Mie, and Hokkaido, and has recorded over 40 million JPY in sales in two days, contributing to regional revitalization. Recently, it has strengthened partnerships with South Korean manufacturers, achieving exclusive sales in the Japanese livestream commerce market through direct partnerships and live broadcasts from South Korea, and is actively involved in the advance deployment of featured products.

■ About the Livestream Commerce Production Company 'S-LIVE JAPAN'

S-LIVE JAPAN is a specialized production company that manages multiple livestream commerce channels, including 'En Channel,' consisting of livestreamers active primarily on TikTok. Recognized as a TikTok Official Creator Agency Partner (CAP), it supports collaborations and promotions on TikTok as a bridge between creators and companies.

The flagship channel, 'En Channel,' has won the TikTok Shop Monthly GMV Ranking for six consecutive months from November 2025 to April 2026, creating high sales outcomes through data-driven broadcast design and brand collaboration policies.