[Sold Out] TikTok Live Commerce 'En Channel', bravity's 'Serum-Inspired' Bubble Form Cleanser Sold Out in About 10 Minutes. Recorded Sales of 1,000 Items and Over 4 Million Yen in Revenue

S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Yongjing Yan), which develops live commerce, brand, and AI businesses to create the best experiences that color daily life and the future, sold the bubble face wash 'DNAERO Lumiage Bubble Form Cleanser' from the popular Korean skincare brand 'bravity' on Friday, May 8, 2026, on the TikTok live commerce 'En Channel' planned and distributed by our apparel brand ABITOKYO. During the broadcast on that day, thanks to the channel's strength of a deep relationship of trust with viewers and active real-time interaction, it recorded a sell-out in just about 10 minutes from the start of the stream. We are pleased to announce that despite being a single face wash item, it achieved sales of over 1,000 items and total revenue of over 4 million yen.

■ Performance Overview

Sales Volume: Over 1,000 items

Revenue: Over 4 million yen

Broadcast Date: Friday, May 8, 2026

Sell-out Speed: About 10 minutes

■ Response during the live stream: Orders flooded in immediately after starting, quickly selling out in just 10 minutes

In the live stream, we introduced this product from the 'DNAERO' series developed by bravity as a 'next-generation cleanser that achieves skincare while washing your face.'

In addition to real-time reviews with actual demonstrations, careful explanations of the beauty ingredients and formulation design gained high interest and empathy from many viewers. Questions about the feeling of use and skin concerns followed one after another in the comments section, and the two-way communication unique to live streaming encouraged purchases.

As a result, orders flooded in immediately after the stream started, and over 1,000 items were sold out in just about 10 minutes. Sales exceeded 4 million yen, recording an exceptionally fast sale for the face wash category.

■ Product Features: What is 'DNAERO Lumiage Bubble Form Cleanser'?

'DNAERO' is a skincare and makeup line developed by the Korean brand 'bravity'. This product is a 'serum-inspired' bubble form cleanser proposed by the line that approaches multifaceted skin concerns, including skin damage caused by dryness (*1), moisture and soothing care, barrier care, firmness, and tone-up (*2). Adopting a skin-friendly pH 5.5 weakly acidic formula, it is attracting attention as a low-irritation design that is easy for even those with sensitive skin to use every day.

- Beauty ingredients inspired by aging care (*2) focusing on advanced skin science research

As featured ingredients, it contains the skin-conditioning ingredient 'Exosome PDRN' that adjusts the skin's condition, and the proprietary technology 'Nano EF100', which is said to be about 1,700 times smaller than pores. It realizes a design that delivers carefully selected beauty ingredients to every corner of the stratum corneum.

- Supports rich firmness and bright transparency

Through face wash care, it supports a lively impression with firmness and a bright skin impression without dullness (*3). (Contains adenosine and niacinamide as skin-conditioning ingredients)

- Barrier design that does not let moisture escape even during face washing

Formulated with 'Aloe Vera Leaf Extract' and '7 types of Hyaluronic Acid' as moisturizing ingredients, it keeps the skin moist and hydrated even while washing. Furthermore, by blending 'Ceramide', it has a formula that gently washes while protecting the skin's barrier function.

*1: Refers to texture disruption and skin impression caused by dryness

*2: Refers to care according to age

*3: Refers to the impression of the skin after old keratin and dirt have been removed

■ About 'En Channel'

A live streaming channel boasting top-class sales performance in Japan in TikTok live commerce. Belonging to the live commerce specialized production 'S-LIVE JAPAN', it leverages its planning ability, production ability, and sales flow design to create numerous hit streams. It continuously demonstrates high sales power and influence, such as winning 1st place for 7 consecutive months in the TikTok Shop monthly star ranking. It covers a wide range of genres from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO'. In addition, it promotes a 'Regional Revitalization Project' utilizing TikTok Shop, collaborating with local governments and local companies across the country, such as Miyagi, Mie, and Hokkaido prefectures, recording sales of over 40 million yen in 2 days, and is also working on regional revitalization. In recent years, it has strengthened cooperation with Korean manufacturers, realizing exclusive sales in the Japanese live commerce market through live streaming from South Korea and direct partnerships with manufacturers. It is also actively working on the advance rollout of featured products.

URL: https://www.tiktok.com/@enyonjin

■ About the live commerce specialized production 'S-LIVE JAPAN'

S-LIVE JAPAN is a live commerce specialized production to which live commerce creators active mainly on TikTok belong, operating multiple live commerce channels including 'En Channel'. Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotion and collaboration measures on TikTok as a bridge between creators and companies.

The representative live commerce channel 'En Channel' has won 1st place in the TikTok Shop monthly GMV ranking for 6 consecutive months from November 2025 to April 2026, creating high sales results through stream design based on data analysis and brand collaboration measures.

[Channel Overview]

Channel Name: S-LIVE JAPAN

URL: https://www.tiktok.com/@slive.japan

Under the operation of S Holdings, a TikTok official agency, it introduces products from about 10,000 partner companies nationwide through live streaming, starting with its own brand 'ABITOKYO'. It provides a new purchasing experience where 'watching', 'talking', and 'buying' are integrated, consistently handling everything from training live commerce creators (streamers) to sales promotion support.

[Company Overview]

Company Name: S Holdings Co., Ltd.

Head Office Location: 4F MEGURO VILLA GARDEN, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director and CEO Yongjing Yan

Established: May 14, 2012

Capital: 50 million yen

Business Description: Live commerce business, live commerce creator training business, live commerce agency, brand business, apparel business, AI business / IT system business

URL: https://www.s-hldgs.co.jp/

* Interview coverage and close-up coverage of the live commerce site are possible.

Media representatives wishing to cover are welcome to contact the PR representative.

[TikTok]
En Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Miporin Channel: https://www.tiktok.com/@mihoabitokyo

No. 7 Nana Channel: https://www.tiktok.com/@abitokyo_nana