En Channel Hits 100 Million JPY GMV, Sets Record in Live Streaming from South Korea
En Channel, operated by S Holdings, achieved over 100 million JPY in GMV during a three-day live stream from South Korea, surpassing its previous record of 65 million JPY set in March.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 15:00
- 🔍 Collected: May 22, 2026 at 06:31
- 🤖 AI Analyzed: May 22, 2026 at 06:32 (0 min after Collected)
S Holdings Co., Ltd. (Headquarters: Shinagawa, Tokyo; Representative Director/CEO: En Yonjing), a company involved in live commerce, brand business, and AI initiatives, announced that its TikTok live commerce channel 'En Channel,' featuring its apparel brand ABITOKYO, generated over 100 million JPY in Gross Merchandise Value (GMV) during a three-day live stream from South Korea, held from May 8 (Fri) to May 10 (Sun), 2026. This performance significantly exceeds the previous record of over 65 million JPY set in March 2026, marking a new all-time high for their Korea-based streaming.
### Three Keys to Achieving the 100 Million JPY Milestone
This record update is the result of merging meticulous marketing strategies with the inherent intensity of live commerce.
1. Launch of New Products Specialized in Solving User Problems
The team selected items that directly address specific everyday concerns, such as beauty, health, and body shaping, ensuring high conversion rates through user satisfaction.
2. Turning New Viewers into Fans through Careful Explanation
Popular items were redefined and presented for first-time buyers. Through thorough interactive communication, the channel successfully captured a broad buyer segment, including those experiencing live commerce for the first time.
3. Overwhelming Sense of Exclusivity through Exclusive Contracts and Local Streaming
Exclusive contracts with South Korean local brands created value unique to 'En Channel.' Furthermore, the atmosphere of latest trends delivered directly from Korea maximized viewers' purchasing desire.
### Future Prospects
'En Channel' continues to pursue the potential of live commerce as a platform connecting users with the latest trends. Building on this 100-million-JPY achievement, the company plans to accelerate the provision of high-quality product selection and experiential content that surprises viewers.
### About 'En Channel'
'En Channel' is a top-class live streaming channel in Japan in terms of sales performance on TikTok. Affiliated with the live commerce production 'S-LIVE JAPAN,' it utilizes expertise in planning, direction, and sales funnel design to create numerous hit streams. It has held the number one spot in the TikTok Shop monthly star ranking for six consecutive months, demonstrating sustained high sales power and influence. The channel covers a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' It also promotes a 'Regional Revitalization Project' using TikTok Shop, collaborating with municipalities and local businesses in prefectures like Miyagi, Mie, and Hokkaido, recording sales of over 40 million JPY in two days, contributing to regional revitalization. Recently, it has strengthened ties with South Korean manufacturers, achieving exclusive sales in the Japanese market through direct partnerships and live streams from Korea, and is actively involved in the advance deployment of notable products.
### Three Keys to Achieving the 100 Million JPY Milestone
This record update is the result of merging meticulous marketing strategies with the inherent intensity of live commerce.
1. Launch of New Products Specialized in Solving User Problems
The team selected items that directly address specific everyday concerns, such as beauty, health, and body shaping, ensuring high conversion rates through user satisfaction.
2. Turning New Viewers into Fans through Careful Explanation
Popular items were redefined and presented for first-time buyers. Through thorough interactive communication, the channel successfully captured a broad buyer segment, including those experiencing live commerce for the first time.
3. Overwhelming Sense of Exclusivity through Exclusive Contracts and Local Streaming
Exclusive contracts with South Korean local brands created value unique to 'En Channel.' Furthermore, the atmosphere of latest trends delivered directly from Korea maximized viewers' purchasing desire.
### Future Prospects
'En Channel' continues to pursue the potential of live commerce as a platform connecting users with the latest trends. Building on this 100-million-JPY achievement, the company plans to accelerate the provision of high-quality product selection and experiential content that surprises viewers.
### About 'En Channel'
'En Channel' is a top-class live streaming channel in Japan in terms of sales performance on TikTok. Affiliated with the live commerce production 'S-LIVE JAPAN,' it utilizes expertise in planning, direction, and sales funnel design to create numerous hit streams. It has held the number one spot in the TikTok Shop monthly star ranking for six consecutive months, demonstrating sustained high sales power and influence. The channel covers a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' It also promotes a 'Regional Revitalization Project' using TikTok Shop, collaborating with municipalities and local businesses in prefectures like Miyagi, Mie, and Hokkaido, recording sales of over 40 million JPY in two days, contributing to regional revitalization. Recently, it has strengthened ties with South Korean manufacturers, achieving exclusive sales in the Japanese market through direct partnerships and live streams from Korea, and is actively involved in the advance deployment of notable products.
FAQ
「燕チャンネル」の韓国現地配信での実績は？
2026年5月8日から10日の3日間で、GMV（流通取引総額）1億円以上を達成しました。
今回の配信成功の主な要因は？
悩み解決に特化した新商品の展開、丁寧な解説による新規視聴者の獲得、韓国現地ブランドとの独占契約による特別感の演出の3点が挙げられます。
「燕チャンネル」とはどのようなチャンネルですか？
TikTokライブコマースにおいて国内トップクラスの販売実績を誇り、美容、韓国コスメ、健康食品からアパレルまで幅広いジャンルを展開するライブ配信チャンネルです。
「S-LIVE JAPAN」とは何ですか？
「燕チャンネル」を含む複数のライブコマースチャンネルを運営する専門プロダクションです。TikTok公式クリエイターエージェンシーパートナーに認定されています。
株式会社Sホールディングスの事業内容は？
ライブコマース事業、ブランド事業、AI事業などを展開しています。