TikTok Live Commerce 'En Channel' Sells Out '11-1' Supplement (University of Tokyo Research) in Approx. 10 Minutes
The 'En Channel' on TikTok, operated by S Holdings, sold out 800+ units of the '11-1' supplement—based on University of Tokyo pharmaceutical research—in just 10 minutes.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 15:00
- 🔍 Collected: May 21, 2026 at 06:31
- 🤖 AI Analyzed: May 21, 2026 at 06:32 (1 min after Collected)
S Holdings, a company engaged in live commerce, launched the anti-aging supplement '11-1' (Ichi-ichi no Ichi), developed by Antenna Co., Ltd., on its TikTok live channel 'En Channel' on April 21, 2026. Based on research from the University of Tokyo's Faculty of Pharmaceutical Sciences, the product sold out in approximately 10 minutes, reaching over 800 units sold.
'11-1' was developed to support internal body environment maintenance, focusing on new fermenting bacteria discovered in traditional 'nukadoko' (rice bran beds) in Nagano Prefecture. 'En Channel' effectively promoted the product by narrating the research background and story through real-time communication with viewers.
'S-LIVE JAPAN,' the production house behind 'En Channel,' is a TikTok-certified creator agency partner skilled in data-driven broadcast design. The channel has held the No. 1 spot in TikTok Shop monthly GMV rankings for six consecutive months. Moving forward, they plan to further strengthen their live commerce operations, including regional revitalization projects and expansion of South Korean beauty products.
'11-1' was developed to support internal body environment maintenance, focusing on new fermenting bacteria discovered in traditional 'nukadoko' (rice bran beds) in Nagano Prefecture. 'En Channel' effectively promoted the product by narrating the research background and story through real-time communication with viewers.
'S-LIVE JAPAN,' the production house behind 'En Channel,' is a TikTok-certified creator agency partner skilled in data-driven broadcast design. The channel has held the No. 1 spot in TikTok Shop monthly GMV rankings for six consecutive months. Moving forward, they plan to further strengthen their live commerce operations, including regional revitalization projects and expansion of South Korean beauty products.
FAQ
Where can I buy the '11-1' supplement?
The '11-1' supplement, developed by Antenna Co., Ltd., is promoted through platforms like the 'En Channel' on TikTok live commerce. Please check their official channels for current sales status.
Why did '11-1' sell out so quickly?
It resulted from the credibility of University of Tokyo research, combined with En Channel's exceptional planning and engagement with real-time viewers.
What is En Channel?
En Channel is a top-tier live commerce broadcast platform in Japan, operated by the production house 'S-LIVE JAPAN'.