TikTok Live Commerce 'En Channel' Sells Out 1,000 Body Gels in 10 Minutes, Recording Over 6 Million Yen in Sales
S Holdings Co., Ltd. announced that its TikTok live commerce channel, 'En Channel,' sold out over 1,000 units of 'Ange Beaute Body Make 4D' body gel within 10 minutes on April 20, 2026. Generating over 6 million yen in revenue, the event showcased the channel's massive market impact.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 15:00
- 🔍 Collected: May 19, 2026 at 06:31
- 🤖 AI Analyzed: May 28, 2026 at 17:33 (227h 2m after Collected)
S Holdings Co., Ltd. (Headquarters: Shinagawa, Tokyo; CEO: Yen Yongjin), a provider of live commerce, brand management, and AI services, held a special sale on its TikTok live commerce channel 'En Channel' on April 20, 2026. The featured product was 'Ange Beaute Body Make 4D,' a body maintenance gel from Logbank Co., Ltd. (Headquarters: Osaka; CEO: Ryota Niwa).
The live stream showcased the product's features and application methods in real-time. Due to high viewer engagement, more than 1,000 units were sold out in approximately 10 minutes, with sales exceeding 6 million yen. The product, marketed under the concept of 'paint-on muscle training,' features premium beauty ingredients such as Actigym, Lipocare, Registril, and Micro Mineral Stone.
'En Channel' maintains a dominant presence in the market, having ranked first in monthly GMV on TikTok Shop for six consecutive months. S Holdings is also strengthening its collaboration with Korean manufacturers for exclusive distributions and early releases in Japan. The company intends to further bolster its live commerce operations to create innovative shopping experiences for consumers.
The live stream showcased the product's features and application methods in real-time. Due to high viewer engagement, more than 1,000 units were sold out in approximately 10 minutes, with sales exceeding 6 million yen. The product, marketed under the concept of 'paint-on muscle training,' features premium beauty ingredients such as Actigym, Lipocare, Registril, and Micro Mineral Stone.
'En Channel' maintains a dominant presence in the market, having ranked first in monthly GMV on TikTok Shop for six consecutive months. S Holdings is also strengthening its collaboration with Korean manufacturers for exclusive distributions and early releases in Japan. The company intends to further bolster its live commerce operations to create innovative shopping experiences for consumers.
FAQ
「燕チャンネル」で完売した商品と実績を教えてください。
「アンジュボーテ ボディメイク4D」が約10分で1,000点以上完売し、売上600万円以上を記録しました。
完売したボディメンテナンスジェルの特徴は何ですか？
“塗る筋トレ”をコンセプトに、アクティジムやリポケア、レジストリル等の美容成分を配合した製品です。
「燕チャンネル」の強みは何ですか？
TikTok Shop月間ランキング1位を6カ月連続で獲得する販売力と、データ分析に基づく配信設計です。
運営会社のSホールディングスはどのような企業ですか？
ライブコマース、ブランド事業、AI事業を展開し、アパレルブランドABITOKYO等も運営しています。
ライブコマース事業における今後の展開は？
最新の美容トレンドを取り入れた商品展開を強化し、海外メーカーとの連携による独占販売も推進します。