Sold Out! S Holdings' TikTok Live Commerce 'En Channel' Sells Out Korean Fat-Care Beauty Serum 'PINE SHOT' in Approx. 10 Minutes

S Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo, Representative Director & CEO: En Yonjin), which develops businesses such as live commerce, branding, and AI to create the best experiences that color daily life and the future, announced that its TikTok live commerce channel 'En Channel,' planned and distributed by its apparel brand ABITOKYO, sold out the Korean fat-care beauty serum 'PINE SHOT' in about 10 minutes. The product, developed by TRYANGLE & CO., Inc. (Headquarters: Osaka-shi, Osaka, Representative Director: Kenta Kuroki), was sold on Monday, April 20, 2026. With 940 units sold and sales exceeding 7 million yen, the results once again demonstrated the high level of attention on Korean beauty and the overwhelming customer acquisition and sales power of 'En Channel.' ■ Achievement Overview Sales Quantity: Over 900 units, Sales Revenue: Over 7 million yen, Distribution Date: Monday, April 20, 2026, Sell-out Speed: Approx. 10 minutes. ■ About 'PINE SHOT,' the Korean Salon-Exclusive Beauty Serum: 'PINE SHOT' is a beauty serum specializing in fat care, developed by TRYANGLE & CO. based on Korean salon care theory. It has gained attention as a body care item that conditions the skin through home care, leading to a slimmer impression on concerned areas like the jawline, upper arms, and stomach. Key Ingredient: Contains 'Bromelain' (skin conditioning ingredient), a natural enzyme derived from pineapple. Application: Apply to concerned areas such as the jawline, upper arms, and stomach. When used with massage, it supports efficient toning care and a sleek, ideal skin impression. Convenience: It is gaining popularity as a next-generation body essence that allows for easy incorporation of authentic salon-quality care at home. ■ Future Outlook: Following the success of 'PINE SHOT,' ABITOKYO will further strengthen its live commerce business centered on 'En Channel.' We aim to create new purchasing experiences by swiftly incorporating the latest beauty trends from countries around the world, including Korea. ■ About 'En Channel': A live streaming channel boasting top-class sales performance in TikTok live commerce in Japan. It belongs to the specialized live commerce production 'S-LIVE JAPAN' and has produced numerous hit broadcasts with its strengths in planning, directing, and sales funnel design. It has continuously demonstrated high sales power and influence, winning first place in TikTok Shop's monthly star rankings for six consecutive months. The channel covers a wide range of genres from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' It also promotes a 'Regional Revitalization Project' using TikTok Shop, collaborating with local governments and businesses across Japan, including Miyagi, Mie, and Hokkaido, and has recorded over 40 million yen in sales in two days, contributing to regional activation. In recent years, it has strengthened collaboration with Korean manufacturers, achieving exclusive sales in the Japanese live commerce market through live streams from Korea and direct partnerships with manufacturers, and is actively working on pre-launching注目 products. URL: https://www.tiktok.com/@enyonjin ■ About 'S-LIVE JAPAN,' the Specialized Live Commerce Production: S-LIVE JAPAN is a specialized live commerce production that manages multiple live commerce channels, including 'En Channel,' with affiliated live commercers active mainly on TikTok. It is certified as a TikTok Official Creator Agency Partner (CAP) and supports promotional and collaborative measures on TikTok as a bridge between creators and companies. Its representative live commerce channel, 'En Channel,' has ranked No. 1 in the TikTok Shop monthly GMV rankings for six consecutive months from November 2025 to April 2026, generating high sales results through data-driven broadcast design and brand collaboration measures. [Channel Overview] Channel Name: S-LIVE JAPAN URL: https://www.tiktok.com/@slive.japan Operated by S Holdings, a TikTok official agency, it introduces products from its own brand 'ABITOKYO' and about 10,000 partner companies nationwide through live streams. It provides end-to-end support from training live commercers (streamers) to sales promotion, offering a new purchasing experience that integrates 'watching,' 'talking,' and 'buying.' [Company Overview] Company Name: S Holdings Inc., Head Office: MEGURO VILLA GARDEN 4F, 3-5-11 Kamiosaki, Shinagawa-ku, Tokyo, Representative: Representative Director & CEO En Yonjin, Established: May 14, 2012, Capital: 50 million yen, Business: Live commerce, live commercer training, live commerce agency, brand business, apparel business, AI/IT systems business. URL: https://www.s-hldgs.co.jp/ *Interview coverage and on-site coverage of live commerce events are possible. Media representatives wishing for coverage, please feel free to contact our PR department. [TikTok] En Channel: https://www.tiktok.com/@enyonjin, ABITOKYO Channel: https://www.tiktok.com/@abitokyoen, Miporin Channel: https://www.tiktok.com/@mihoabitokyo, Nana Channel No. 7: https://www.tiktok.com/@abitokyo_nana