[Achieved #1 in First Month] New Channel "Nana Channel No. 7" Wins First Place in TikTok Shop "TokuToku Sale" Challenger Ranking
S Holdings' new TikTok channel, "Nana Channel No. 7," achieved the #1 spot in the Challenger Ranking at a TikTok Shop sale event in less than a month since its launch. This success, attributed to overall team collaboration and sincere broadcasting, signals rapid growth in the live commerce market.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 15:00
- 🔍 Collected: May 15, 2026 at 06:02
- 🤖 AI Analyzed: May 15, 2026 at 06:48 (46 min after Collected)
S Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yongjing Yan), a company that creates the best experiences to enrich daily life and the future through its live commerce, brand, and AI businesses, announced that its new channel "Nana Channel No. 7," part of its live commerce agency "S-LIVE JAPAN," won first place in the "Challenger Ranking" at the TikTok Shop sale event "TokuToku Sale," held from April 17 (Fri) to April 21 (Tue), 2026. This ranking measures the growth of emerging sellers. The channel achieved this #1 spot in less than a month since its launch on April 1, 2026, marking rapid growth as a new channel on TikTok Shop. This achievement was not due to temporary promotional measures but was realized through the collaboration of the entire team, which integrated broadcasting, operations, and customer support, in addition to building trust in the brand.
■ Background of Achieving #1 in the Challenger Ranking
In this TokuToku Sale, the following three initiatives led to significant results:
1. Building a "Solid Operational Structure" through Organization-wide Collaboration
Despite being a new channel, all staff collaborated closely on everything from enhancing the product lineup, ensuring accurate product registration, thorough delivery and inventory management, to prompt customer support. Furthermore, the team-based operational structure, including banter with the off-screen "voice of heaven" that enlivens the broadcast, directly contributed to customer peace of mind and satisfaction.
2. Sincere Live Broadcasts Communicated in "One's Own Words"
In the broadcasts, we prioritized the relationship of trust with existing fans, and Nana thoroughly communicated the appeal of the products in her "own words." By going beyond simple product descriptions to provide concrete introductions that allowed viewers to imagine their lifestyle after getting the product, we achieved a high purchase conversion rate.
3. Broadcast Creation Focused on "Fun" and "Experience"
We pursued the creation of a live broadcast that viewers would find "fun to watch, fun to participate in." Continuing to share a sense of excitement that made viewers "look forward to the product's arrival" garnered widespread support and led to winning first place in the Challenger Ranking.
■ About "Nana Channel No. 7"
This is a live commerce channel belonging to the live commerce production agency "S-LIVE JAPAN." It builds a relationship of trust with viewers through friendly communication by the presenter "Nana" and live broadcasts that emphasize realistic usage and experience. Centered on fashion, lifestyle, and beauty items, it develops live broadcasts that are "fun to watch, fun to participate in, and satisfying to buy." It aims to enhance the value of the purchasing experience itself through two-way communication with viewers, going beyond mere product introductions. After its launch on April 1, 2026, it won first place in the Challenger Ranking at its first major TikTok Shop sale, the "TokuToku Sale."
URL: https://www.tiktok.com/@abitokyo_nana
■ About the Live Commerce Production Agency "S-LIVE JAPAN"
S-LIVE JAPAN is a specialized live commerce production agency to which live commercers active mainly on TikTok belong, operating multiple live commerce channels including "Tsubame Channel." It is certified as a TikTok Official Creator Agency Partner (CAP) and supports promotional and collaboration measures on TikTok as a bridge between creators and companies.
Its representative live commerce channel, "Tsubame Channel," has achieved the #1 spot in the TikTok Shop monthly GMV ranking for five consecutive months from November 2025 to March 2026, creating high sales results through broadcast design based on data analysis and brand collaboration measures.
【Channel Overview】
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, a TikTok official agency, it introduces products from its own brand "ABITOKYO" and approximately 10,000 partner companies nationwide through live broadcasts. It provides end-to-end support from training live commercers (broadcasters) to sales promotion, offering a new purchasing experience where "watching," "talking," and "buying" are integrated.
【Company Overview】
Company Name: S Holdings Inc.
Head Office: MEGURO VILLA GARDEN 4F, 3-5-11 Kamiosaki, Shinagawa-ku, Tokyo
Representative: CEO Yongjing Yan
Established: May 14, 2012
Capital: 50 million yen
■ Background of Achieving #1 in the Challenger Ranking
In this TokuToku Sale, the following three initiatives led to significant results:
1. Building a "Solid Operational Structure" through Organization-wide Collaboration
Despite being a new channel, all staff collaborated closely on everything from enhancing the product lineup, ensuring accurate product registration, thorough delivery and inventory management, to prompt customer support. Furthermore, the team-based operational structure, including banter with the off-screen "voice of heaven" that enlivens the broadcast, directly contributed to customer peace of mind and satisfaction.
2. Sincere Live Broadcasts Communicated in "One's Own Words"
In the broadcasts, we prioritized the relationship of trust with existing fans, and Nana thoroughly communicated the appeal of the products in her "own words." By going beyond simple product descriptions to provide concrete introductions that allowed viewers to imagine their lifestyle after getting the product, we achieved a high purchase conversion rate.
3. Broadcast Creation Focused on "Fun" and "Experience"
We pursued the creation of a live broadcast that viewers would find "fun to watch, fun to participate in." Continuing to share a sense of excitement that made viewers "look forward to the product's arrival" garnered widespread support and led to winning first place in the Challenger Ranking.
■ About "Nana Channel No. 7"
This is a live commerce channel belonging to the live commerce production agency "S-LIVE JAPAN." It builds a relationship of trust with viewers through friendly communication by the presenter "Nana" and live broadcasts that emphasize realistic usage and experience. Centered on fashion, lifestyle, and beauty items, it develops live broadcasts that are "fun to watch, fun to participate in, and satisfying to buy." It aims to enhance the value of the purchasing experience itself through two-way communication with viewers, going beyond mere product introductions. After its launch on April 1, 2026, it won first place in the Challenger Ranking at its first major TikTok Shop sale, the "TokuToku Sale."
URL: https://www.tiktok.com/@abitokyo_nana
■ About the Live Commerce Production Agency "S-LIVE JAPAN"
S-LIVE JAPAN is a specialized live commerce production agency to which live commercers active mainly on TikTok belong, operating multiple live commerce channels including "Tsubame Channel." It is certified as a TikTok Official Creator Agency Partner (CAP) and supports promotional and collaboration measures on TikTok as a bridge between creators and companies.
Its representative live commerce channel, "Tsubame Channel," has achieved the #1 spot in the TikTok Shop monthly GMV ranking for five consecutive months from November 2025 to March 2026, creating high sales results through broadcast design based on data analysis and brand collaboration measures.
【Channel Overview】
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, a TikTok official agency, it introduces products from its own brand "ABITOKYO" and approximately 10,000 partner companies nationwide through live broadcasts. It provides end-to-end support from training live commercers (broadcasters) to sales promotion, offering a new purchasing experience where "watching," "talking," and "buying" are integrated.
【Company Overview】
Company Name: S Holdings Inc.
Head Office: MEGURO VILLA GARDEN 4F, 3-5-11 Kamiosaki, Shinagawa-ku, Tokyo
Representative: CEO Yongjing Yan
Established: May 14, 2012
Capital: 50 million yen