【GMV Ranking No. 1】"Tsubame Channel" Achieves No. 1 in Channel-Specific GMV Ranking at TikTok Shop "Tokutoku Sale"
S Holdings Co., Ltd. announced that its apparel brand ABITOKYO's TikTok live commerce "Tsubame Channel" secured the No. 1 spot in channel-specific GMV ranking during the TikTok Shop's "Tokutoku Sale" held from April 17 to April 21, 2026. This success was driven by a deep understanding of customer needs through category strategies and collaborations with professional brands.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 15:00
- 🔍 Collected: May 7, 2026 at 06:01
- 🤖 AI Analyzed: May 7, 2026 at 06:06 (4 min after Collected)
S Holdings Co., Ltd. (Head office: Shinagawa-ku, Tokyo; Representative Director CEO: Yen Yong Jing), a company that develops live commerce business, brand business, and AI business, and creates the best experiences that color daily life and the future, announced that its apparel brand ABITOKYO's TikTok live commerce "Tsubame Channel," which it operates, achieved the No. 1 ranking in channel-specific GMV (Gross Merchandise Value) during the TikTok Shop's "Tokutoku Sale" event held from Friday, April 17 to Tuesday, April 21, 2026. In this sale, the company implemented a category strategy that delved deeply into customer needs and disseminated information in cooperation with professional brands, receiving high support from many users.
## Three Initiatives that Led to the No. 1 GMV Ranking
1. **Highly precise customer acquisition through product development specializing in body shaping**
Focusing on the growing field of body shaping, the company strengthened its product lineup optimized for specific purposes. By offering proposals timed for the peak demand season before summer, a high conversion rate was achieved.
2. **Building a stable sales foundation by strengthening the anti-aging sector**
With anti-aging products expected to have continuous demand, they were positioned as a core strategic axis, carefully appealing to their functionality and intended use. This garnered support from customers who prioritize reliability, maintaining stable sales throughout the period.
3. **New customer acquisition and high reliability through a collaboration day with ALEN INTERNATIONAL**
A collaboration live stream was conducted with ALEN INTERNATIONAL Co., Ltd., which develops products for beauty salons and clinics.
By deeply explaining the ingredients, functions, and usage scenarios of key products such as the designated quasi-drug "Cysmin-C White" and "NMN QOL Premium," product understanding was promoted. This contributed to the acquisition of new customers and an improvement in purchase conversion rates.
## Future Outlook
"Tsubame Channel" will continue to strive to provide highly specialized information as a platform where viewers can confidently choose "authentic" products. Through strong partnerships with partner companies, the channel will continue to offer experiences that contribute to even greater beauty and health.
## About "Tsubame Channel"
A live streaming channel boasting top-class sales performance in TikTok live commerce in Japan. It belongs to the specialized live commerce production "S-LIVE JAPAN" and creates numerous hit broadcasts with its strengths in planning ability, production skill, and sales funnel design. It proposes a sophisticated lifestyle across a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." In particular, the channel has recently been focusing on a "Regional Revitalization Project" utilizing the framework of TikTok Shop. In cooperation with local governments and businesses across Japan, such as Miyagi Prefecture, Mie Prefecture, and Hokkaido, it directly communicates the charm of local specialties from the field. It aims to build a new regional revitalization model through live commerce, recording sales exceeding 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin
## About the Specialized Live Commerce Production "S-LIVE JAPAN"
S-LIVE JAPAN is a specialized live commerce production that operates multiple live commerce channels, including "Tsubame Channel," with live streamers active primarily on TikTok. Certified as an official TikTok Creator Agency Partner (CAP), it supports promotion and collaboration initiatives on TikTok as a bridge between creators and companies.
"Tsubame Channel," a representative live commerce channel, has achieved the No. 1 position in the TikTok Shop monthly GMV ranking for five consecutive months from November 2025 to March 2026, generating high sales results through distribution design based on data analysis and brand collaboration strategies.
## Channel Overview
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, an official TikTok agency, products from its own brand "ABITOKYO" and approximately 10,000 affiliated companies nationwide are introduced through live streams. From nurturing live streamers (broadcasters) to sales promotion support, S-LIVE JAPAN provides an integrated service, offering a new purchasing experience where "watching," "talking," and "buying" are integrated.
## Company Profile
Company Name: S Holdings Co., Ltd.
Head Office Location: MEGURO VILLA GARDEN 4F, 3-5-11 Kamiosaki, Shinagawa-ku, Tokyo
Representative: Representative Director CEO Yen Yong Jing
## Three Initiatives that Led to the No. 1 GMV Ranking
1. **Highly precise customer acquisition through product development specializing in body shaping**
Focusing on the growing field of body shaping, the company strengthened its product lineup optimized for specific purposes. By offering proposals timed for the peak demand season before summer, a high conversion rate was achieved.
2. **Building a stable sales foundation by strengthening the anti-aging sector**
With anti-aging products expected to have continuous demand, they were positioned as a core strategic axis, carefully appealing to their functionality and intended use. This garnered support from customers who prioritize reliability, maintaining stable sales throughout the period.
3. **New customer acquisition and high reliability through a collaboration day with ALEN INTERNATIONAL**
A collaboration live stream was conducted with ALEN INTERNATIONAL Co., Ltd., which develops products for beauty salons and clinics.
By deeply explaining the ingredients, functions, and usage scenarios of key products such as the designated quasi-drug "Cysmin-C White" and "NMN QOL Premium," product understanding was promoted. This contributed to the acquisition of new customers and an improvement in purchase conversion rates.
## Future Outlook
"Tsubame Channel" will continue to strive to provide highly specialized information as a platform where viewers can confidently choose "authentic" products. Through strong partnerships with partner companies, the channel will continue to offer experiences that contribute to even greater beauty and health.
## About "Tsubame Channel"
A live streaming channel boasting top-class sales performance in TikTok live commerce in Japan. It belongs to the specialized live commerce production "S-LIVE JAPAN" and creates numerous hit broadcasts with its strengths in planning ability, production skill, and sales funnel design. It proposes a sophisticated lifestyle across a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." In particular, the channel has recently been focusing on a "Regional Revitalization Project" utilizing the framework of TikTok Shop. In cooperation with local governments and businesses across Japan, such as Miyagi Prefecture, Mie Prefecture, and Hokkaido, it directly communicates the charm of local specialties from the field. It aims to build a new regional revitalization model through live commerce, recording sales exceeding 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin
## About the Specialized Live Commerce Production "S-LIVE JAPAN"
S-LIVE JAPAN is a specialized live commerce production that operates multiple live commerce channels, including "Tsubame Channel," with live streamers active primarily on TikTok. Certified as an official TikTok Creator Agency Partner (CAP), it supports promotion and collaboration initiatives on TikTok as a bridge between creators and companies.
"Tsubame Channel," a representative live commerce channel, has achieved the No. 1 position in the TikTok Shop monthly GMV ranking for five consecutive months from November 2025 to March 2026, generating high sales results through distribution design based on data analysis and brand collaboration strategies.
## Channel Overview
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, an official TikTok agency, products from its own brand "ABITOKYO" and approximately 10,000 affiliated companies nationwide are introduced through live streams. From nurturing live streamers (broadcasters) to sales promotion support, S-LIVE JAPAN provides an integrated service, offering a new purchasing experience where "watching," "talking," and "buying" are integrated.
## Company Profile
Company Name: S Holdings Co., Ltd.
Head Office Location: MEGURO VILLA GARDEN 4F, 3-5-11 Kamiosaki, Shinagawa-ku, Tokyo
Representative: Representative Director CEO Yen Yong Jing