TikTok Live Commerce 'Tsubame Channel' Sells Out 1,700 Units of Quasi-Drug Antiperspirant Cream 'DeoBeaute' in 10 Minutes
S Holdings Co., Ltd.'s TikTok live commerce 'Tsubame Channel' sold out 1,700 units of the quasi-drug antiperspirant cream 'DeoBeaute' in just 10 minutes from the start of the broadcast. This demonstrates the high sales power of live commerce.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 15:00
- 🔍 Collected: May 1, 2026 at 06:31
- 🤖 AI Analyzed: May 1, 2026 at 06:59 (27 min after Collected)
S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director CEO: Eijin Tsubame), which develops live commerce, brand, and AI businesses to create the best experiences that color daily life and the future, sold the medicated antiperspirant cream 'DeoBeaute' from the body care brand 'Ruban Plan,' developed by Howy Co., Ltd. (Headquarters: Nishinomiya City, Hyogo Prefecture; Representative Director: Yuya Tsujita), on its TikTok live commerce 'Tsubame Channel,' planned and broadcasted by its apparel brand ABITOKYO. As a result, all 1,700 units prepared were sold out in approximately 10 minutes from the start of the broadcast. This result demonstrates the high enthusiasm in live commerce and trust in the product.
■ Overview and Achievements of the Broadcast
In this live broadcast, focusing on odor care for the season of lighter clothing, the product's features and usability were introduced.
Product Sold: Ruban Plan 'DeoBeaute'
Quantity Sold: Approximately 1,700 units (sold out in about 10 minutes)
Broadcast Date: April 6, 2026 (Monday)
■ Reasons 'DeoBeaute' was Supported
In this broadcast, the features as a quasi-drug and usability were introduced, attracting viewers' interest.
Contains antibacterial and antiperspirant ingredients
It prevents bothersome odors by suppressing the growth of odor-causing bacteria and inhibiting sweat.
Usability unique to cream type
It is easy to apply to the skin and convenient for daily use.
Can be used in various situations
It is utilized in various daily situations depending on the method of use.
*Please check the product label for usage areas and methods.
■ Future Outlook
Tsubame Channel aims to provide a live experience that not only introduces products but also addresses viewers' concerns (benefits). Moving forward, we will continue to deliver carefully selected products that combine functionality and immediate effects through 'real experience sharing' via live streaming, aiming for further sales expansion and brand value improvement.
■ About 'Tsubame Channel'
A live streaming channel boasting top-class sales results in TikTok live commerce in Japan. Belonging to the live commerce specialized production 'S-LIVE JAPAN,' it creates numerous hit broadcasts with strengths in planning, direction, and sales funnel design. It proposes sophisticated lifestyles across a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' In particular, a recent focus is the 'Regional Revitalization Project' utilizing the framework of TikTok Shop. By collaborating with local governments and businesses across Japan, such as Miyagi, Mie, and Hokkaido prefectures, it directly communicates the charm of local specialties from the actual locations. It aims to build a new regional revitalization model through live commerce, having recorded sales exceeding 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin
■ About Live Commerce Specialized Production 'S-LIVE JAPAN'
S-LIVE JAPAN is a live commerce specialized production that manages multiple live commerce channels, including 'Tsubame Channel,' with live streamers active mainly on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotions and collaboration initiatives on TikTok as a bridge between creators and companies.
The representative live commerce channel, 'Tsubame Channel,' has achieved the #1 spot in TikTok Shop's monthly GMV ranking for five consecutive months from November 2025 to March 2026, generating high sales results through data-driven broadcast design and brand collaboration initiatives.
[Channel Overview]
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, a TikTok official agency, it introduces products from its own brand 'ABITOKYO' and approximately 10,000 partner companies nationwide through live streaming. It provides a new purchasing experience where 'watching,' 'talking,' and 'buying' are integrated, offering end-to-end support from training live streamers to sales promotion.
[Company Profile]
Company Name: S Holdings Co., Ltd.
Head Office Location: MEGURO VILLA GARDEN 4F, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director CEO Eijin Tsubame
Established: May 14, 2012
Capital: 50 million yen
Business Activities: Live commerce business, live streamer training business, live commerce agency, brand business, apparel business, AI business, IT system business
URL: https://www.s-hldgs.co.jp/
■ Overview and Achievements of the Broadcast
In this live broadcast, focusing on odor care for the season of lighter clothing, the product's features and usability were introduced.
Product Sold: Ruban Plan 'DeoBeaute'
Quantity Sold: Approximately 1,700 units (sold out in about 10 minutes)
Broadcast Date: April 6, 2026 (Monday)
■ Reasons 'DeoBeaute' was Supported
In this broadcast, the features as a quasi-drug and usability were introduced, attracting viewers' interest.
Contains antibacterial and antiperspirant ingredients
It prevents bothersome odors by suppressing the growth of odor-causing bacteria and inhibiting sweat.
Usability unique to cream type
It is easy to apply to the skin and convenient for daily use.
Can be used in various situations
It is utilized in various daily situations depending on the method of use.
*Please check the product label for usage areas and methods.
■ Future Outlook
Tsubame Channel aims to provide a live experience that not only introduces products but also addresses viewers' concerns (benefits). Moving forward, we will continue to deliver carefully selected products that combine functionality and immediate effects through 'real experience sharing' via live streaming, aiming for further sales expansion and brand value improvement.
■ About 'Tsubame Channel'
A live streaming channel boasting top-class sales results in TikTok live commerce in Japan. Belonging to the live commerce specialized production 'S-LIVE JAPAN,' it creates numerous hit broadcasts with strengths in planning, direction, and sales funnel design. It proposes sophisticated lifestyles across a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand 'ABITOKYO.' In particular, a recent focus is the 'Regional Revitalization Project' utilizing the framework of TikTok Shop. By collaborating with local governments and businesses across Japan, such as Miyagi, Mie, and Hokkaido prefectures, it directly communicates the charm of local specialties from the actual locations. It aims to build a new regional revitalization model through live commerce, having recorded sales exceeding 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin
■ About Live Commerce Specialized Production 'S-LIVE JAPAN'
S-LIVE JAPAN is a live commerce specialized production that manages multiple live commerce channels, including 'Tsubame Channel,' with live streamers active mainly on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotions and collaboration initiatives on TikTok as a bridge between creators and companies.
The representative live commerce channel, 'Tsubame Channel,' has achieved the #1 spot in TikTok Shop's monthly GMV ranking for five consecutive months from November 2025 to March 2026, generating high sales results through data-driven broadcast design and brand collaboration initiatives.
[Channel Overview]
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, a TikTok official agency, it introduces products from its own brand 'ABITOKYO' and approximately 10,000 partner companies nationwide through live streaming. It provides a new purchasing experience where 'watching,' 'talking,' and 'buying' are integrated, offering end-to-end support from training live streamers to sales promotion.
[Company Profile]
Company Name: S Holdings Co., Ltd.
Head Office Location: MEGURO VILLA GARDEN 4F, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director CEO Eijin Tsubame
Established: May 14, 2012
Capital: 50 million yen
Business Activities: Live commerce business, live streamer training business, live commerce agency, brand business, apparel business, AI business, IT system business
URL: https://www.s-hldgs.co.jp/