TikTok Live Commerce 'En Channel' Sells Out 3 Months of Manufacturer Stock—Approximately 2,500 Units—in One Day; 'Jabara Supplement,' a 'Phantom Fruit' from Wakayama Prefecture, Performs Strongly
S Holdings Co., Ltd. successfully sold out approximately 2,500 units of 'Jabara Supplement'—representing three months of manufacturer stock—in a single day during a TikTok live commerce broadcast on March 5, 2026. The success was driven by strategic timing during peak pollen season and growing interest in the functional benefits of the rare citrus fruit.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 15:00
- 🔍 Collected: April 1, 2026 at 08:05
S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: En Eisei), which develops live commerce, brand, and AI businesses to create the best experiences that color daily life and the future, conducted a sale of the 'Jabara Supplement' by Excellent Medical Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture; Representative Director: Naoki Hattori) on the 'En Channel,' a TikTok live commerce stream planned and broadcast by our apparel brand ABITOKYO, on Thursday, March 5, 2026. In this broadcast, we successfully sold all approximately 2,500 units of stock held by the manufacturer, which was intended to cover about three months of demand, within the day of the broadcast.
■ Performance Overview
- Sales Quantity: Approximately 2,500 units
- Broadcast Date: Thursday, March 5, 2026
- Sell-out Period: 1 day (approx. 3 months of manufacturer-projected stock)
By broadcasting at the peak of pollen dispersal, we attracted the interest of many viewers. Through product explanations and communication with viewers during the live stream, understanding of the product deepened, leading to sales in a short period.
■ Background of Strong Sales
1. Broadcast Design Aligned with Demand Periods
The broadcast was conducted during a season when interest is naturally high. Providing information at the right time helped stimulate the interest of many viewers.
2. Growing Interest in the Functionality of the Rare Citrus 'Jabara'
Against the backdrop of growing awareness of 'Jabara,' a citrus fruit native to Kitayama Village, Wakayama Prefecture, interest in the characteristics of the raw material increased, leading to better product understanding.
3. Concentration of Viewers Due to Pre-broadcast Hype
Due to rising interest on social media and live commerce platforms, a certain level of attention was gathered even before the broadcast. This led to a large influx of viewers immediately after the stream started, resulting in smooth sales.
■ About 'En Channel'
A live streaming channel that boasts top-class sales performance in Japan for TikTok live commerce. Affiliated with the live commerce production company 'S-LIVE JAPAN,' it creates numerous hit broadcasts by leveraging strengths in planning, production, and sales funnel design. It proposes highly sensitive lifestyles across a wide range of genres, from beauty, Korean cosmetics, and health foods to our own apparel brand, 'ABITOKYO.' Recently, we have been focusing on 'Regional Revitalization Projects' utilizing the TikTok Shop framework. By collaborating with local governments and businesses across Japan, such as in Miyagi, Mie, and Hokkaido, we directly communicate the charm of local specialties from the source. Aiming to build a new regional revitalization model through live commerce, we have recorded sales of over 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin
■ About Live Commerce Production 'S-LIVE JAPAN'
S-LIVE JAPAN is a production company specializing in live commerce that manages multiple channels, including 'En Channel,' with live commerce professionals active primarily on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), we support promotions and collaboration initiatives on TikTok as a bridge between creators and companies.
Our representative live commerce channel, 'En Channel,' has achieved the #1 spot in the TikTok Shop Monthly GMV Ranking for four consecutive months from November 2025 to February 2026 (V4), creating high sales results through data-driven broadcast design and brand collaboration initiatives.
[Channel Overview]
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, an official TikTok agency, we introduce products from approximately 10,000 partner companies nationwide, including our own brand 'ABITOKYO,' via live streaming. We provide end-to-end support from training live commerce professionals (streamers) to sales promotion, offering a new purchasing experience where 'watching,' 'talking,' and 'buying' are integrated.
[Company Overview]
Company Name: S Holdings Co., Ltd.
Headquarters: 4F MEGURO VILLA GARDEN, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: En Eisei, CEO
Established: May 14, 2012
Capital: 50 million yen
Business Content: Live commerce business, live commerce professional training business, live commerce agency, brand business, apparel business, AI business/IT system business
URL: https://www.s-hldgs.co.jp/
* Interviews and behind-the-scenes coverage of live commerce sites are available. Media outlets wishing to cover us are welcome to contact our public relations department.
[TikTok]
En Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Miporin Channel: https://www.tiktok.com/@mihoabitokyo
■ Performance Overview
- Sales Quantity: Approximately 2,500 units
- Broadcast Date: Thursday, March 5, 2026
- Sell-out Period: 1 day (approx. 3 months of manufacturer-projected stock)
By broadcasting at the peak of pollen dispersal, we attracted the interest of many viewers. Through product explanations and communication with viewers during the live stream, understanding of the product deepened, leading to sales in a short period.
■ Background of Strong Sales
1. Broadcast Design Aligned with Demand Periods
The broadcast was conducted during a season when interest is naturally high. Providing information at the right time helped stimulate the interest of many viewers.
2. Growing Interest in the Functionality of the Rare Citrus 'Jabara'
Against the backdrop of growing awareness of 'Jabara,' a citrus fruit native to Kitayama Village, Wakayama Prefecture, interest in the characteristics of the raw material increased, leading to better product understanding.
3. Concentration of Viewers Due to Pre-broadcast Hype
Due to rising interest on social media and live commerce platforms, a certain level of attention was gathered even before the broadcast. This led to a large influx of viewers immediately after the stream started, resulting in smooth sales.
■ About 'En Channel'
A live streaming channel that boasts top-class sales performance in Japan for TikTok live commerce. Affiliated with the live commerce production company 'S-LIVE JAPAN,' it creates numerous hit broadcasts by leveraging strengths in planning, production, and sales funnel design. It proposes highly sensitive lifestyles across a wide range of genres, from beauty, Korean cosmetics, and health foods to our own apparel brand, 'ABITOKYO.' Recently, we have been focusing on 'Regional Revitalization Projects' utilizing the TikTok Shop framework. By collaborating with local governments and businesses across Japan, such as in Miyagi, Mie, and Hokkaido, we directly communicate the charm of local specialties from the source. Aiming to build a new regional revitalization model through live commerce, we have recorded sales of over 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin
■ About Live Commerce Production 'S-LIVE JAPAN'
S-LIVE JAPAN is a production company specializing in live commerce that manages multiple channels, including 'En Channel,' with live commerce professionals active primarily on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), we support promotions and collaboration initiatives on TikTok as a bridge between creators and companies.
Our representative live commerce channel, 'En Channel,' has achieved the #1 spot in the TikTok Shop Monthly GMV Ranking for four consecutive months from November 2025 to February 2026 (V4), creating high sales results through data-driven broadcast design and brand collaboration initiatives.
[Channel Overview]
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, an official TikTok agency, we introduce products from approximately 10,000 partner companies nationwide, including our own brand 'ABITOKYO,' via live streaming. We provide end-to-end support from training live commerce professionals (streamers) to sales promotion, offering a new purchasing experience where 'watching,' 'talking,' and 'buying' are integrated.
[Company Overview]
Company Name: S Holdings Co., Ltd.
Headquarters: 4F MEGURO VILLA GARDEN, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: En Eisei, CEO
Established: May 14, 2012
Capital: 50 million yen
Business Content: Live commerce business, live commerce professional training business, live commerce agency, brand business, apparel business, AI business/IT system business
URL: https://www.s-hldgs.co.jp/
* Interviews and behind-the-scenes coverage of live commerce sites are available. Media outlets wishing to cover us are welcome to contact our public relations department.
[TikTok]
En Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Miporin Channel: https://www.tiktok.com/@mihoabitokyo