[Event Report] S Holdings CEO Yen Speaks at TikTok Shop's First Matching Event. Discussing Next-Gen Commerce Practices for an Era Where 'Trust' Generates Sales
S Holdings CEO Yen spoke at 'TikTok Shop Matching Event 2026'. He shared practical know-how on live commerce, emphasizing that building trust, problem-solving product design, and honest communication are key to generating sales.
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- 📰 Published: April 8, 2026 at 15:00
- 🔍 Collected: April 8, 2026 at 06:30
- 🤖 AI Analyzed: April 20, 2026 at 21:33 (303h 3m after Collected)
S Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Yongjing Ye), which creates the best experiences to color daily life and the future by developing live commerce, brand, and AI businesses, announces that CEO Ye appeared at a special talk session at the 'TikTok Shop Matching Event 2026' hosted by TikTok Shop Japan in Nihonbashi, Tokyo on Wednesday, March 18, 2026.
This event was held for the first time with the aim of strengthening promotional activities using live streaming and shopping videos, bringing together sellers opening stores on TikTok Shop and proven creators. Against the backdrop of the expanding live commerce market, specific success stories and the latest trends were shared on the day, filling the venue with high interest.
## ■ Session Overview: The Future of Purchasing Experiences Designed Starting from 'Trust'
CEO Ye took the stage as a live commerce practitioner with a high sales track record on his TikTok account, 'Ye Channel'. During the session, under the theme of 'How to build trust with viewers and connect it to purchases,' he shared concrete know-how cultivated in the field.
In particular, he presented the following three points as success factors for live commerce that consistently generates sales:
1. Product design directly linked to solving problems
Whether or not it can solve the viewer's problem is the starting point of purchasing.
2. Visualization of dramatic before and after
By conveying changes before and after use at a glance, understanding and expectations are instantly heightened.
3. Design of purchase funnels that make viewers think 'Only now'
By utilizing the exclusivity and real-time nature unique to live streaming, clarify the 'reason to buy right now'.
Furthermore, Ye touched upon the importance of a trust-based relationship with viewers as a prerequisite for these elements to function. He emphasized that approachable communication and an honest attitude of sometimes saying 'you shouldn't buy this' lead to continuous sales and an increase in brand value.
This event was held for the first time with the aim of strengthening promotional activities using live streaming and shopping videos, bringing together sellers opening stores on TikTok Shop and proven creators. Against the backdrop of the expanding live commerce market, specific success stories and the latest trends were shared on the day, filling the venue with high interest.
## ■ Session Overview: The Future of Purchasing Experiences Designed Starting from 'Trust'
CEO Ye took the stage as a live commerce practitioner with a high sales track record on his TikTok account, 'Ye Channel'. During the session, under the theme of 'How to build trust with viewers and connect it to purchases,' he shared concrete know-how cultivated in the field.
In particular, he presented the following three points as success factors for live commerce that consistently generates sales:
1. Product design directly linked to solving problems
Whether or not it can solve the viewer's problem is the starting point of purchasing.
2. Visualization of dramatic before and after
By conveying changes before and after use at a glance, understanding and expectations are instantly heightened.
3. Design of purchase funnels that make viewers think 'Only now'
By utilizing the exclusivity and real-time nature unique to live streaming, clarify the 'reason to buy right now'.
Furthermore, Ye touched upon the importance of a trust-based relationship with viewers as a prerequisite for these elements to function. He emphasized that approachable communication and an honest attitude of sometimes saying 'you shouldn't buy this' lead to continuous sales and an increase in brand value.