TikTok Live Commerce "Tsubame Channel" Sells 800 Carbonated Beauty Packs in About 10 Minutes, Proving a "Short-Time High-Sales Model" in the Beauty Category

S Holdings Co., Ltd. successfully sold approximately 800 units of the "ZOGANKIN G4U Sparkling Pack" carbonated beauty pack in about 10 minutes through its TikTok Live Commerce "Tsubame Channel." This achievement, from a live broadcast on March 13, 2026, demonstrated a "short-time high-sales model" by intuitively conveying product appeal through live demonstrations and real-time Q&A, fostering viewer understanding and concentrated purchases. The channel's success is attributed to its ability to visualize product experience and resolve viewer anxieties through direct interaction.
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📋 Article Processing Timeline

  • 📰 Published: April 3, 2026 at 15:00
  • 🔍 Collected: April 3, 2026 at 06:30
  • 🤖 AI Analyzed: April 18, 2026 at 00:11 (353h 41m after Collected)

S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director & CEO: Enyonjin Tsubame), which develops live commerce, brand, and AI businesses, creating the best experiences that color daily life and the future, sold approximately 800 units of the "【ZOGANKIN】G4U Sparkling Pack" carbonated beauty pack, developed by Couleur Labo Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Koji Nakagaki), through its TikTok Live Commerce "Tsubame Channel," planned and broadcast by its apparel brand ABITOKYO. This achievement, from a live broadcast on Friday, March 13, 2026, saw sales of approximately 800 units in about 10 minutes from the start of the introduction. By intuitively conveying the product's appeal through demonstrations of usage scenes and real-time Q&A, viewer understanding and satisfaction were promoted, leading to concentrated purchases in a short period.

■Performance Overview

  • Sales Quantity: Approximately 800 units

  • Broadcast Date: Friday, March 13, 2026

  • Broadcast Time: Approximately 10 minutes

■ Features of "Tsubame Channel" for maximizing sales in a short time

In this broadcast, the appeal of the carbonated pack, which allows for salon-quality care at home, was promoted using methods unique to live commerce.

Visualization of Experience

The carbonated foam generated immediately after application and changes in skin after use were demonstrated in real-time. The "usage process," which is difficult to convey with still images, was communicated intuitively.

Anxiety Resolution through Real-time Dialogue

Questions regarding concerns such as pores, dullness, and firmness were answered on the spot. Viewers' doubts were resolved immediately, leading to highly satisfactory purchases.

■ Product Overview: 【ZOGANKIN】G4U Sparkling Pack

A carbonated pack where high-concentration carbonated foam gently stimulates the skin, supporting blood circulation promotion and tightening. It has gained support from users seeking pore care, dullness care, and improved firmness, and its characteristic is the ability to reproduce professional care at home.

■ About "Tsubame Channel"

A live streaming channel boasting one of the top sales records in TikTok Live Commerce in Japan. Belonging to the live commerce specialized production "S-LIVE JAPAN," it creates numerous hit broadcasts with its strengths in planning, direction, and sales funnel design. It proposes a highly sensitive lifestyle across a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." In particular, it is currently focusing on the "Regional Revitalization Project" utilizing the framework of TikTok Shop. In collaboration with local governments and companies across Japan, such as Miyagi, Mie, and Hokkaido prefectures, it directly communicates the appeal of local specialty products from the actual locations. It aims to build a new regional revitalization model through live commerce, having recorded sales exceeding 40 million yen in two days.

URL：https://www.tiktok.com/@enyonjin

■ About "S-LIVE JAPAN" (Live Commerce Professional Production)

S-LIVE JAPAN is a live commerce specialized production that operates multiple live commerce channels, including "Tsubame Channel," with live commercers active mainly on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotion and collaboration initiatives on TikTok as a bridge between creators and companies.

The representative live commerce channel, "Tsubame Channel," has achieved the No. 1 spot in the TikTok Shop Monthly GMV Ranking (V4) for four consecutive months from November 2025 to February 2026, generating high sales results through broadcast design based on data analysis and brand collaboration strategies.

【Channel Overview】

Channel Name: S-LIVE JAPAN

URL：https://www.tiktok.com/@slive.japan

Under the operation of S Holdings, a TikTok official agency, it introduces products from its own brand "ABITOKYO" and approximately 10,000 affiliated companies nationwide through live streaming. It provides a new purchasing experience where "watching," "talking," and "buying" are integrated, from training live commercers (streamers) to sales promotion support.

【Company Profile】

Company Name: S Holdings Co., Ltd.

Head Office Location: MEGURO VILLA GARDEN 4F, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director & CEO Enyonjin Tsubame

Established: May 14, 2012

Capital: 50 million yen

Business Activities: Live commerce business, live commercer training business, live commerce agency, brand business, apparel business, AI business, IT system business

URL：https://www.s-hldgs.co.jp/

*Interview requests and on-site coverage of live commerce are possible.

Media outlets wishing to cover are welcome to contact the public relations representative.

【TikTok】
Tsubame Channel：https://www.tiktok.com/@enyonjin
ABITOKYO Channel：https://www.tiktok.com/@abitokyoen
Miporin Channel：https://www.tiktok.com/@mihoabitokyo

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