TikTok Live Commerce "En Channel" Sells 1,000 Natural Mouthwashes in Approximately 10 Minutes
Oral care product with 100% natural ingredients gains high interest during live broadcast.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 15:00
- 🔍 Collected: April 2, 2026 at 09:03
- 🤖 AI Analyzed: April 17, 2026 at 14:43 (365h 39m after Collected)
S Holdings Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yongjing Yan), which creates the best experiences that color everyday life and the future through businesses such as live commerce, brand development, and AI, announced that its apparel brand ABITOKYO's TikTok live commerce program "En Channel" successfully sold approximately 1,000 units of "Natural Mouthwash" developed by NSI Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Mitsuhiro Saito) in a broadcast held on Friday, March 6, 2026. The broadcast generated significant interest in the oral care product made with 100% natural ingredients, achieving concentrated purchases in a short period thanks to real-time appeals unique to live commerce.
■Sales Performance Summary
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Sales Volume: Approximately 1,000 units
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Broadcast Date: Friday, March 6, 2026
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Broadcast Duration: Approximately 10 minutes
During the live broadcast, viewers were engaged through real-time introductions of the product's ingredients and usage, fostering communication. The product resonated as an oral care item for those with a natural lifestyle, leading to successful sales in a short timeframe.
■Product Features
Oral Care with 100% Natural Ingredients
This mouthwash is formulated solely with natural ingredients such as propolis, eucalyptus oil, and xylitol.
Multi-functional Design for Maintaining Oral Hygiene
It is expected to help prevent cavities, remove stains from tobacco, remove plaque, and prevent plaque buildup, while also cleansing dirt that causes bad breath. It supports daily oral care.
High Affinity with Naturally-Oriented Users
The formulation, which minimizes additives, has gained support from consumers who prefer natural products. Its safety and functionality were highly rated during the live broadcast.
■Factors Leading to Immediate Sales
The background to this sales success lies in the alignment between the growing trend towards natural products and the characteristics of the item itself. This mouthwash, composed entirely of natural ingredients, captured the interest of consumers seeking additive-free oral care.
Furthermore, the live broadcast meticulously conveyed the ingredients and usage in real-time, enhancing viewer understanding and confidence. This, combined with interactive communication through comments, encouraged purchases.
■About "En Channel"
A live streaming channel boasting top-class sales performance in Japan for TikTok live commerce. Affiliated with the specialized live commerce production agency "S-LIVE JAPAN," it creates numerous hit broadcasts by leveraging its strengths in planning, direction, and sales funnel design. It proposes sophisticated lifestyles across a wide range of genres, from beauty, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." Notably, it has recently focused on the "Regional Revitalization Project" utilizing the TikTok Shop framework. In collaboration with local governments and companies in various regions of Japan, such as Miyagi, Mie, and Hokkaido, it directly conveys the appeal of local specialty products. The goal is to build a new model for regional revitalization through live commerce, having recorded over 40 million yen in sales in just two days.
■About "S-LIVE JAPAN" Live Commerce Production Agency
S-LIVE JAPAN is a specialized live commerce production agency that manages multiple live commerce channels, including "En Channel," and is home to live streamers active primarily on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), it supports promotional and collaborative initiatives on TikTok as a bridge between creators and companies.
The flagship live commerce channel, "En Channel," has ranked first in the TikTok Shop Monthly GMV Ranking (V4) for four consecutive months from November 2025 to February 2026, achieving high sales results through data-driven broadcast design and brand collaboration strategies.
【Channel Overview】
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Operated by S Holdings, a TikTok official agency, it features live streams of products from its own brand "ABITOKYO" as well as approximately 10,000 partner companies nationwide. It provides a new purchasing experience where "viewing, talking, and buying" are integrated, by handling everything from the training of live streamers (hosts) to sales promotion support.
【Company Overview】
Company Name: S Holdings Inc.
Head Office Location: 4th Floor, MEGURO VILLA GARDEN, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Yongjing Yan, Representative Director and CEO
Established: May 14, 2012
Capital: 50 million yen
Business Activities: Live commerce business, live streamer training business, live commerce agency, brand business, apparel business, AI business / IT system business
URL: https://www.s-hldgs.co.jp/
※ Interviews and on-site coverage of live commerce events are available. Media outlets interested in coverage are encouraged to contact our public relations representative.
【TikTok】
En Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Mihopon Channel: https://www.tiktok.com/@mihoabitokyo
FAQ
What is "En Channel"?
It is a live commerce channel operated by S Holdings Inc. on TikTok. Planned and distributed by the apparel brand ABITOKYO, it boasts top-class sales performance in Japan.
Why were so many products sold in a short time?
The product's characteristic of being 100% natural ingredients resonated with consumers with a natural orientation, and real-time explanations and two-way communication with viewers during the live stream boosted purchasing intent.
What is S Holdings' business?
They are involved in live commerce, brand business, AI business, and more. They have strengths in live commerce utilizing TikTok and are also working on regional revitalization projects.