[Sold Out] TikTok Live Commerce 'Tsubame Channel' Sells Over 2,000 Units of Wakayama 'Jabara' Supplements, Surpassing 6M Yen in Sales! 1,000 Units Sold Out in Approx. 10 Minutes in Latest Stream
S Holdings' TikTok live commerce 'Tsubame Channel' successfully sold out 1,000 units of Lamer's 'Jabara' supplement in about 10 minutes. The series has reached a cumulative total of 2,000 units sold and over 6 million yen in revenue.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 15:00
- 🔍 Collected: April 6, 2026 at 06:30
- 🤖 AI Analyzed: April 21, 2026 at 04:06 (357h 36m after Collected)
S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and CEO: Yongjing Yan), which creates the best experiences coloring everyday life and the future through live commerce, brand, and AI businesses, conducted the 2nd sales event for the supplement 'Lamer Jabara' by Lamer Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Hironobu Iida) on the TikTok live commerce 'Tsubame Channel,' planned and streamed by our apparel brand ABITOKYO. In the stream on Monday, March 16, 2026, the prepared 1,000 units sold out in approximately 10 minutes, bringing the series' cumulative sales to 2,000 units and cumulative revenue to over 6 million yen. Following the sales on Tuesday, February 24, a high-level sales performance was recorded.
## Overview of Results
- Sales Volume: Approx. 1,000 units
- Sell-out Speed: Approx. 10 minutes
- Series Cumulative: Over 2,000 units sold / Over 6 million yen in revenue
This sell-out indicates continued high support since the initial move in February, reaffirming that health-oriented and highly seasonal products have an extremely high demand in live commerce.
## 4 Reasons Why 'Lamer Jabara' is Supported
1. Uses the 'Phantom Fruit' from Kitayama Village, Wakayama Prefecture
Luxuriously uses 'Jabara,' a rare citrus fruit originating from Kitayama Village, the only exclave village in Japan, and hardly cultivated anywhere else. The auspicious background of 'warding off evil spirits' also gathered viewer interest.
2. Active Ingredient 'Narirutin' is About 13 Times that of the Juice
Uses the 'peel,' which is rich in narirutin, a type of flavonoid. Boasting about 13 times the content compared to the juice, this became a strong selling point for viewers seeking countermeasures for the changing seasons.
3. Backed by Trust from Specialized Institutions
Acquired research in collaboration with Osaka University of Pharmaceutical Sciences (now Osaka Medical and Pharmaceutical University) and official recognition from the 'Japan Jabara Promotion Association'. It has gained high trust from health-conscious users who value evidence.
4. Overwhelming 'Instant Purchasing Power' through Live Commerce
On the TikTok live 'Tsubame Channel,' interactive communication, where viewers' questions are answered on the spot, is emphasized. As the product's appeal is conveyed in real-time, orders flood in right after the stream starts, continuing the trend of selling out in a short time.
## Overview of Results
- Sales Volume: Approx. 1,000 units
- Sell-out Speed: Approx. 10 minutes
- Series Cumulative: Over 2,000 units sold / Over 6 million yen in revenue
This sell-out indicates continued high support since the initial move in February, reaffirming that health-oriented and highly seasonal products have an extremely high demand in live commerce.
## 4 Reasons Why 'Lamer Jabara' is Supported
1. Uses the 'Phantom Fruit' from Kitayama Village, Wakayama Prefecture
Luxuriously uses 'Jabara,' a rare citrus fruit originating from Kitayama Village, the only exclave village in Japan, and hardly cultivated anywhere else. The auspicious background of 'warding off evil spirits' also gathered viewer interest.
2. Active Ingredient 'Narirutin' is About 13 Times that of the Juice
Uses the 'peel,' which is rich in narirutin, a type of flavonoid. Boasting about 13 times the content compared to the juice, this became a strong selling point for viewers seeking countermeasures for the changing seasons.
3. Backed by Trust from Specialized Institutions
Acquired research in collaboration with Osaka University of Pharmaceutical Sciences (now Osaka Medical and Pharmaceutical University) and official recognition from the 'Japan Jabara Promotion Association'. It has gained high trust from health-conscious users who value evidence.
4. Overwhelming 'Instant Purchasing Power' through Live Commerce
On the TikTok live 'Tsubame Channel,' interactive communication, where viewers' questions are answered on the spot, is emphasized. As the product's appeal is conveyed in real-time, orders flood in right after the stream starts, continuing the trend of selling out in a short time.