TikTok Live Commerce 'Tsubame Channel' Sells About 1,000 Natural Mouthwashes in Approximately 10 Minutes
S Holdings' TikTok live stream successfully sold around 1,000 units of NSI's 100% naturally derived mouthwash in just 10 minutes, proving the power of real-time communication.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 15:00
- 🔍 Collected: April 2, 2026 at 09:03
- 🤖 AI Analyzed: April 21, 2026 at 07:09 (454h 6m after Collected)
S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Eisei Tsubame), which operates live commerce, brand, and AI businesses to create the best experiences coloring daily life and the future, announced that in a broadcast on March 6, 2026 (Friday) on the TikTok live commerce 'Tsubame Channel' planned and distributed by its apparel brand ABITOKYO, they sold 'Natural Mouthwash' developed by NSI Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Mitsuhiro Saito), selling approximately 1,000 units in about a 10-minute broadcast. In this broadcast, the product garnered viewers' interest as an oral care item composed solely of naturally derived ingredients, and the real-time appeal unique to live commerce achieved a concentration of purchases in a short time.
## Overview of Results
- Sales Volume: Approximately 1,000 units
- Broadcast Date: March 6, 2026 (Friday)
- Broadcast Duration: Approximately 10 minutes
During the live broadcast, communication with viewers was conducted while introducing the product's ingredients and usage feel in real time. It gathered empathy as a natural-oriented oral care product, leading to sales results in a short period.
## Product Features
100% Naturally Derived Oral Care
This product is a mouthwash formulated solely with naturally derived ingredients such as propolis, eucalyptus oil, and xylitol.
Multi-functional Design to Keep the Oral Cavity Clean
It is expected to prevent tooth decay, remove tar, remove plaque, and prevent plaque deposition, washing away dirt that causes bad breath. It supports daily oral care.
High Affinity with Natural-Oriented Users
The design, which minimizes additives, gained support from nature-oriented viewers. Its sense of security and functionality were also highly evaluated in the live broadcast.
## Factors Leading to Immediate Sales
The background to this sales achievement is the fact that the product's characteristics matched the growing trend toward natural preferences. This product, composed entirely of naturally derived ingredients, attracted the interest of the demographic seeking oral care with reduced additives.
Furthermore, by carefully conveying the ingredients and usage feel in real time during the live broadcast, viewers' understanding and sense of security were heightened. Coupled with two-way communication through comments, this served as a push toward purchasing.
## Overview of Results
- Sales Volume: Approximately 1,000 units
- Broadcast Date: March 6, 2026 (Friday)
- Broadcast Duration: Approximately 10 minutes
During the live broadcast, communication with viewers was conducted while introducing the product's ingredients and usage feel in real time. It gathered empathy as a natural-oriented oral care product, leading to sales results in a short period.
## Product Features
100% Naturally Derived Oral Care
This product is a mouthwash formulated solely with naturally derived ingredients such as propolis, eucalyptus oil, and xylitol.
Multi-functional Design to Keep the Oral Cavity Clean
It is expected to prevent tooth decay, remove tar, remove plaque, and prevent plaque deposition, washing away dirt that causes bad breath. It supports daily oral care.
High Affinity with Natural-Oriented Users
The design, which minimizes additives, gained support from nature-oriented viewers. Its sense of security and functionality were also highly evaluated in the live broadcast.
## Factors Leading to Immediate Sales
The background to this sales achievement is the fact that the product's characteristics matched the growing trend toward natural preferences. This product, composed entirely of naturally derived ingredients, attracted the interest of the demographic seeking oral care with reduced additives.
Furthermore, by carefully conveying the ingredients and usage feel in real time during the live broadcast, viewers' understanding and sense of security were heightened. Coupled with two-way communication through comments, this served as a push toward purchasing.