TikTok Live Commerce "Tsubame Channel" Sells Out 3 Months' Worth of Manufacturer's Stock, Approximately 2,500 Units, in One Day. Wakayama Prefecture's "Phantom Fruit" Supplement "Jabara Supplement" Performs Strongly.

S Holdings Co., Ltd., which develops live commerce, brand, and AI businesses to create the best experiences that color daily life and the future, announced that its apparel brand ABITOKYO, operated by the company, conducted a sale of Excellent Medical Co., Ltd.'s "Jabara Supplement" on March 5, 2026 (Thursday) through its TikTok live commerce channel "Tsubame Channel." During this broadcast, approximately 2,500 units of the supplement, which represented about three months' worth of the manufacturer's stock, were completely sold out on the day of the broadcast.

## Performance Overview
- Sales Quantity: Approximately 2,500 units
- Broadcast Date: March 5, 2026 (Thursday)
- Sell-out Period: 1 day (equivalent to approximately 3 months of manufacturer's estimated stock)

The broadcast, timed to coincide with the peak pollen season, attracted significant viewer interest. Detailed product explanations and interactive communication with viewers during the live stream deepened understanding, leading to rapid sales.

## Background of Strong Sales
1. **Broadcast Design Aligned with Demand Season**
The broadcast was conducted during a period when seasonal interest is naturally high. Timely information delivery effectively stimulated the interest of many viewers.

2. **Growing Interest in the Functionality of the Rare Citrus "Jabara"**
Against the backdrop of increasing awareness of "Jabara," a citrus fruit native to Kitayama Village, Wakayama Prefecture, interest in its raw material properties grew, facilitating product understanding.

3. **Concentrated Viewership Due to High Pre-Broadcast Attention**
Due to growing interest on social media and live commerce platforms, a certain level of attention was garnered even before the broadcast. This led to a large influx of viewers immediately after the broadcast began, contributing to smooth sales.

### About "Tsubame Channel"
"Tsubame Channel" is a live streaming channel that boasts top-class sales performance in TikTok live commerce in Japan. Affiliated with the specialized live commerce production "S-LIVE JAPAN," it leverages its strengths in planning, direction, and sales funnel design to create numerous hit broadcasts. It proposes a sophisticated lifestyle across a wide range of genres, from beauty products, Korean cosmetics, and health foods to its own apparel brand "ABITOKYO." In particular, a recent focus is the "Regional Revitalization Project" utilizing the framework of TikTok Shop. By collaborating with local governments and businesses in various parts of Japan, such as Miyagi, Mie, and Hokkaido, it directly communicates the appeal of local specialties from the source. It aims to build a new regional revitalization model through live commerce, having recorded sales exceeding 40 million yen in two days.
URL: https://www.tiktok.com/@enyonjin

## About "S-LIVE JAPAN," a Specialized Live Commerce Production
S-LIVE JAPAN is a specialized live commerce production that manages multiple live commerce channels, including "Tsubame Channel," and features live streamers active primarily on TikTok. Certified as a TikTok Official Creator Agency Partner (CAP), it acts as a bridge between creators and companies, supporting promotions and collaboration initiatives on TikTok.

"Tsubame Channel," a flagship live commerce channel, has achieved the No. 1 position in the TikTok Shop Monthly GMV Ranking (V4) for four consecutive months from November 2025 to February 2026, generating high sales results through broadcast design based on data analysis and brand collaboration strategies.

### [Channel Overview]
Channel Name: S-LIVE JAPAN
URL: https://www.tiktok.com/@slive.japan
Under the operation of S Holdings, a TikTok official agency, it introduces products from its own brand "ABITOKYO" and approximately 10,000 partner companies nationwide through live streaming. It provides end-to-end support from training live streamers to sales promotion, offering a new purchasing experience where "watching," "talking," and "buying" are integrated.

## [Company Profile]
Company Name: S Holdings Co., Ltd.
Head Office Location: MEGURO VILLA GARDEN 4F, 3-5-11 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director CEO, Eijin En
Established: May 14, 2012
Capital: 50 million yen
Business Activities: Live commerce business, live streamer training business, live commerce agency, brand business, apparel business, AI business, IT system business
URL: https://www.s-hldgs.co.jp/

*Interview requests and on-site coverage of live commerce events are welcome.
Media representatives wishing to conduct interviews are encouraged to contact the public relations department.

## [TikTok]
Tsubame Channel: https://www.tiktok.com/@enyonjin
ABITOKYO Channel: https://www.tiktok.com/@abitokyoen
Miporin Channel: https://www.tiktok.com/@mihoabitokyo