Celebrate a New Start! Aji no Mingei Hosts a Limited-Time 'Nursery & School Entrance Celebration Campaign'

## Aji no Mingei Hosts Limited-Time 'Nursery & School Entrance Celebration Campaign' to Support New Beginnings!
- Up to two free orders of french fries to celebrate a new chapter, running until April 30 (Thu) -

Aji no Mingei Food Service Co., Ltd., a group company of Sagami Holdings Corporation, will hold a campaign for those entering nursery school or elementary school at its 'Aji no Mingei' hand-stretched udon and Japanese cuisine restaurants from April 3 (Fri) to April 30 (Thu), 2026.

This campaign was planned with the desire to support everyone taking a new step in a new environment through the 'joy of food'. We will present freshly fried french fries to customers who show our staff a commemorative photo or video from this year's entrance ceremony, or who post a picture of their meal at our restaurant on Instagram and show the post to our staff.

We invite you to take this opportunity to spend a memorable time with your family and friends at 'Aji no Mingei'.

'Aji no Mingei', which celebrates its 50th anniversary in 2026, will continue to strive to create community-rooted restaurants, never forgetting our feeling of 'gratitude' towards our customers.

##【Nursery & School Entrance Celebration Campaign】Overview

- **Period:** April 3, 2026 (Fri) - April 30, 2026 (Thu)
- **Participating Stores:** 50 Aji no Mingei stores nationwide
- **Condition ①:** Show a staff member a photo or video from this year's entrance ceremony that clearly indicates a 'nursery school celebration' or 'school entrance celebration'.
- **Condition ②:** Post a picture of your meal at the restaurant to your Instagram feed or stories with the designated hashtags [#味の民芸 #入学お祝い (or #入園お祝い)] and show the post screen to a staff member.

- **Offer:** One free order of french fries for a group that meets either condition ① or ②.
*Receive two orders if you meet both conditions.

(Caption: Get freshly fried 'French Fries' by meeting the conditions!)

##【About Aji no Mingei】

Founded in Okayama Prefecture in 1976 and celebrating its 50th anniversary this year, 'Aji no Mingei' is a restaurant chain specializing in hand-stretched udon and Japanese cuisine, with 50 stores nationwide, primarily in the Kanto region and extending west to Okayama. In a calm 'Wa' (Japanese-style) atmosphere, we offer our signature hand-stretched udon, soba, various Japanese dishes, and seasonal limited-time menus. It can be used for a wide range of occasions, from meals with family and friends to dining alone.

(Caption: Enjoy a meal in a calm 'Wa' space)

##【Features of Hand-Stretched Udon】

Because the noodles are made by continuously stretching without using a knife, the surface is smooth, and their smoothness is second to none. Hand-made udon is characterized by its thick noodles and a strong, firm texture, which is said to have led to the saying 'Sanuki (hand-made) for men's udon, Bitchu (hand-stretched) for women's udon' when comparing the two.

(Caption: It takes over 30 hours from making the dough to the completion of the hand-stretched noodles)

##【Commitment to Dashi and Tsuyu】

We use 'Hokkaido Rishiri Kombu', 'katsuobushi', 'urumebushi', and 'sababushi' to make our additive-free 'dashi' (broth) in-store every day.

Using this 'shiro-dashi' (white broth) as a base, we add a special 'kaeshi' (sauce base) to create our 'ogon-dashi' (golden broth) and 'tsuke-tsuyu' (dipping sauce) that perfectly match our smooth hand-stretched udon.

(Caption: The 'shiro-dashi', the base of our 'flavor', is made in-store daily)

##【About Our Sustainability Initiatives】

As a participating company in the UN WFP's Red Cup Campaign, Sagami Holdings Corporation donates a portion of the sales from its 'Washoku-Mendokoro Sagami' and 'Aji no Mingei' restaurants to the UN WFP to support school meal programs for children around the world.