[Saga Tamaya] Full-Scale "Pre-Remodel" to Begin from March 2026, Marking its 220th Anniversary; Accelerating In-Store Renovations and Sales Floor Reorganization

Saga Tamaya (Headquarters: Saga City, Saga Prefecture, 2-5 Nakanokouji, President and Representative Director: Yuto Yamakoshi) is progressively advancing its in-store renewal and sales floor reorganization as it approaches its 220th anniversary in 2026. In March 2026, as a "Pre-Remodel," multiple new stores and events were launched, marking the full-scale commencement of initiatives aimed at approaching new customer demographics and creating new value for department stores. **Commemorating the 220th anniversary with a store-wide logo decoration** ### Refreshing store decoration to commemorate the 220th anniversary. To commemorate its 220th anniversary, the entire store has been decorated with a commemorative logo, renewing the visitor experience. The commemorative logo has also been applied to the exterior walls, transforming the store into a highly visible presence within the city's landscape. ### Entrance flower decoration by Saga-born floral artist Hikaru Matsumoto. At the South Building's 1st-floor North entrance, a new flower panel by Saga-born floral artist Hikaru Matsumoto has been installed. The floral decoration at the West entrance has been renewed with a design inspired by the 220th anniversary logo, evolving the space to allow visitors to experience the unique world of Saga Tamaya from the moment they arrive. ### Original shopper produced with the 220th anniversary logo. Original shoppers featuring the 220th anniversary commemorative logo have been produced and went on sale concurrently with the event on March 4th. These items have been well-received by many customers as souvenirs to take home. **Creating new customer touchpoints through new services and events** ### Launch of membership service "Tamaya CLUB." From Sunday, March 1, 2026, the "Saga Tamaya Tomo no Kai" (Saga Tamaya Friends Association) has been renewed in name and course content, becoming "Tamaya CLUB." This initiative aims to strengthen continuous relationships with customers and build a foundation for future service development. ▼PRTIMES 【Saga Tamaya】Renewing the savings plan of "Saga Tamaya Tomo no Kai" to be even more advantageous on Sunday, March 1st! Reborn as "Tamaya CLUB." https://prtimes.jp/main/html/rd/p/000000114.000106657.html ### "Beauty & Health Fair" focusing on beauty and health fields. From Wednesday, March 4th, to Monday, March 9th, the "Beauty & Health Fair" was held. This event, focusing on the beauty and health sectors, led to the attraction of new customer segments and served as the first large-scale event to communicate the direction of "New Saga Tamaya." ▼PRTIMES [Saga Tamaya] A regional department store celebrating its 220th anniversary tackles a "Wellness Revolution through Experience." A large-scale beauty fair with expert speakers starts March 4th (Wednesday). https://prtimes.jp/main/html/rd/p/000000113.000106657.html **Main new store openings and renovations in March** In the fashion, beauty, and food categories, we are now able to provide more diverse and high-value products and experiences. **** ### "HI-FRONT" opens (South Building 5th Floor) We have newly opened "HI-FRONT" on the 5th floor of the South Building, a dress-up lounge centered on Japanese select items and custom orders. We offer meticulously chosen premium items, focusing on refined basics that are comfortable to wear and use, and are timeless rather than trend-dependent. ▼PRTIMES [Saga Tamaya] New business format on the 5th floor of the South Building. Introducing "HI-FRONT," a dress-up lounge for enjoying Japanese premium items and custom orders. Opens March 4th (Wednesday). https://prtimes.jp/main/html/rd/p/000000110.000106657.html ### "K-collection" opens (South Building 4th Floor) (Brands handled: MORABITO BLANC / PRIDE ) "K-collection," a select shop for sophisticated adult women, has opened. Centered on brands handled by domestic apparel manufacturers, we offer items that elevate daily life, with a focus on materials and craftsmanship. ### "Eden Fruits & Vegetables" opens (South Building B1) "Eden Fruits & Vegetables," offering fresh and affordable produce, has opened. Focusing on seasonal fruits and vegetables, this store has been upgraded with everyday-friendly prices and a fulfilling selection, making daily shopping a pleasure. We carefully select products emphasizing origin and freshness, creating a sales floor where customers can also enjoy the fun of browsing. **** ### "SUMIHADA" opens (South Building 1st Floor) We have launched Saga Tamaya's original select cosmetics brand "SUMIHADA" on the 1st floor of the South Building, establishing it as a hub for promoting cosmetics that utilize natural ingredients mainly from Saga Prefecture and across the country. ▼PRTIMES [Saga Tamaya] Spreading Saga's beauty to the world: Saga Tamaya's original cosmetics shop "SUMIHADA" is born - Aligned with Saga Prefecture's cosmetic concept, promoting local cosmetics from a department store. https://prtimes.jp/main/html/rd/p/000000108.000106657.html ### "ART LAB." opens (South Building 1st Floor) This brand by a Kyoto-based fragrance manufacturer opens as its first physical store in Kyushu. As an experiential shop where one can "choose, combine, and experience" scents, it proposes new value for daily life and offers a lineup suitable for gift-giving. ### "East Building Confectionery Floor" renewed A semi-self-service format has been introduced in some areas. In addition to the traditional counter service, the sales floor has evolved to allow customers to select products themselves, providing a more casual and streamlined shopping experience. Furthermore, a "National Confectionery Corner" featuring popular items from across Japan has been newly established. This area offers new ways to enjoy shopping, catering to diverse needs from daily use to gifts. **Future developments (New openings/renovations from April onwards)** Saga Tamaya positions this initiative not merely as a renovation, but as a "demonstration for creating the department store of the future." The current sales floor reforms, events, and customer service are all providing tangible results that will refine the concept for the new main building, aiming to become a **new model case for regional department stores**. We look forward to the future of "Saga Tamaya, constantly evolving," where new encounters are born with every visit. ### Revitalization of the department store basement (South Building B1) The theme is "live and sizzle." The sales floor layout has been completely revamped to become a "department store basement you want to visit even without a specific purpose," featuring in-store prepared sushi and deli items, as well as drink counters where you can enjoy them on the spot. A new grocery store will be introduced, offering an unprecedented selection to add color to daily life. ▼PRTIMES [First store in Saga Prefecture!] Food Select Shop "Kitano Ace Saga Tamaya Store" Opens April 9th (Thursday) https://prtimes.jp/main/html/rd/p/000000123.000106657.html ### Strengthening focus on quality and specialization. **** Aiming to be the best sake corner in the region. The sales floor has been relocated to create a space that is more visible and easier to choose from. We offer a wide lineup from everyday use to special occasions, allowing you to enjoy selecting sake tailored to your needs and scenes. Furthermore, events to coincide with the opening are currently being planned. Please look forward to the East Building, which will gain new appeal. **** New options for those who appreciate quality. We propose living and home goods that combine comfort and beauty while supporting daily life. Our collection focuses on items selected for their material and usability, offering high-quality products that can be cherished for a long time. We also pay attention to design that enriches spaces, not just functionality, delivering a lifestyle that elevates everyday living. **** The renewal opening of Cafe Claire is planned. While retaining its familiar comfortable atmosphere, it will be reborn as a more pleasant and attractive cafe. It will offer new value as a place to enjoy during shopping breaks or for a relaxing time.