Enjoy a Discounted Trip to Sado! Niigata "Go To Travel" Campaign Has Started

Niigata Prefecture's "Niigata Go To Travel" has started. This campaign allows residents of Niigata Prefecture who book between Thursday, May 14, and Friday, July 17, Reiwa 8 (2026) (checkout until July 18) to travel within Niigata Prefecture at a great value. A 20% discount (up to 3,000 yen) per night on your travel costs makes it very affordable. We are widely introducing this campaign as an excellent opportunity for the people of Niigata to experience the charm of Sado Island. ■ Campaign Overview Campaign URL: https://niigata-kankou.or.jp/ngt/goto/ Booking Period: Thursday, May 14, Reiwa 8 (2026) to Friday, July 17. Stay Period: From check-in on Thursday, May 14, Reiwa 8 (2026) to check-out on Saturday, July 18. *Booking and stay start dates may vary by travel operator. Eligible for Discount: ① Residents of Niigata Prefecture (business use is not eligible). ② Travel and accommodation products involving a stay within the prefecture. Main Conditions: ・Reservations must be made through an eligible travel agency (listed on the dedicated website). ・Only new bookings made on or after May 14, Reiwa 8 are eligible. *Please note that direct bookings at accommodation facilities are not eligible for the discount. *Please be aware that the campaign will end when the budget is reached. ■ Recommended Plan: Get a great deal with experiences and ferry tickets! "Sadoventure Plan with Ferry Ticket". We offer a great value plan that includes a ferry ticket and unique "experiences" that can only be had on Sado Island. Furthermore, a plan that also includes accommodation will be announced soon. For details, please visit "Sadoventure! (enjoysado.net)". ■ Recommended Experiences on Sado Island this Season: ● Island Trekking: Enjoy trekking in the magnificent nature. ● Japan's No. 1 Noh Island: Experience the traditional art of "Noh" on Sado Island. ● Masahiko Kondo Concert "Let's Go to the Island! Omatchi Shitemasu 2026!": Held on Saturday, May 30 at Amusement Sado.