New Collection Added to SKINNYDIP LONDON Pop-Up Store! 'Feeling Sweet' Collaboration with Sanrio Characters Launches April 29!
S2 Lab Co., Ltd. announces the addition of the 'Feeling Sweet' collection, the first collaboration between SKINNYDIP LONDON and Sanrio characters, at the Lumine Est Shinjuku pop-up store starting April 29, 2026. Certain dates require advance reservations.
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- 📰 Published: April 23, 2026 at 21:00
- 🔍 Collected: April 23, 2026 at 12:31
- 🤖 AI Analyzed: April 24, 2026 at 00:03 (11h 31m after Collected)
S2 Lab Co., Ltd. (Headquarters: Ichinomiya City, Aichi Prefecture; CEO: Minoru Yonekawa), the official authorized distributor in Japan for the London-based lifestyle brand "SKINNYDIP LONDON", will release an additional lineup for the new collaboration collection with Sanrio characters, 'Feeling Sweet', starting April 29, 2026 (Holiday) at the "SKINNYDIP LONDON POPUP STORE" currently held at Lumine Est Shinjuku until May 6.
This collection appears as an additional lineup at the "SKINNYDIP LONDON Pop-Up Store" which started on April 18 at Lumine Est Shinjuku.
In what is SKINNYDIP's first collaboration, four characters—My Sweet Piano, Cogimyun, Tiny Chum, and Sugarbunnies—have been designed with SKINNYDIP's signature sparkly flair.
The collection theme is 'Feeling Sweet'.
Based on a spring-like softness and freshness, it is designed with a "sweet" worldview that makes you want to pick it up. Adding pop and playful elements like glitter and holographics typical of SKINNYDIP to gentle colorings, this collection is perfect for the coming season.
While leveraging the charm of each character, we are launching a lineup applied to mobile accessories and miscellaneous goods that add a subtle excitement to everyday life.
●Store Information
- SKINNYDIP LONDON POPUP STORE in Lumine Est Shinjuku: Sales begin Wednesday, April 29
- Select Sanrio Shops and Sanrio Online Shop: Sequentially available from mid-May
Sanrio Online Shop: https://shop.sanrio.co.jp/
*Release dates may vary by store and online shop.
*Some stores may not carry certain products or may be out of stock.
●Regarding entry for specific dates/times at "SKINNYDIP POPUP STORE in Lumine Est Shinjuku"
For the 『SKINNYDIP LONDON POP UP STORE』, the following dates and times will require advance reservations for specific time slots via Live Pocket (first-come, first-served).
■ Regarding electronic numbered ticket (advance distribution) reserved entry
- April 29 (Wed/Holiday) 10:30 - 13:00
- April 30 (Thu) 11:00 - 13:00
●Reservation application start date and time: Saturday, April 25, 2026, 12:00 PM -
●『SKINNYDIP LONDON POP UP STORE』 Reservation Page
➨ https://livepocket.jp/e/83na5
*Applications will close once the planned number of tickets is reached.
*Advance reservation entry tickets do not guarantee the purchase of products.
*Please note that items may sell out depending on the situation on the day.
*Please gather at the shop at your designated time. You may have to wait if you arrive before the designated time.
*Checkout is limited to once per entry.
*Depending on crowding, such as if reserved customers do not arrive during the ticketed schedule, we may distribute additional numbered tickets on the day and allow free entry.
*Even on dates/times not subject to numbered tickets, we may distribute advance or same-day numbered tickets depending on the crowd situation.
■ Regarding free entry after 13:00
For entry after 13:00 on April 29 (Wed/Holiday) and April 30 (Thu), please line up at the stairs in front of the store after 12:30.
*If crowding is expected, we may distribute separate paper numbered tickets. Please be understanding.
*Please gather at the shop at your designated time. You may have to wait if you arrive before the designated time.
SKINNYDIP Japan Official X (formerly Twitter): https://x.com/SkinnydipJapan
■ Item Lineup (All prices include tax)
iPhone Case: 4,400 yen
(Available designs) My Sweet Piano, Cogimyun, Tiny Chum, Sugarbunnies *All 4 designs
The designs feature sparkling and dazzling finishes with holograms and glitter, and by making them all-over patterns, they achieve a truly SKINNYDIP-like result.
Beaded Phone Strap: 2,640 yen
(Available designs) My Sweet Piano, Cogimyun, Tiny Chum, Sugarbunnies
This collection appears as an additional lineup at the "SKINNYDIP LONDON Pop-Up Store" which started on April 18 at Lumine Est Shinjuku.
In what is SKINNYDIP's first collaboration, four characters—My Sweet Piano, Cogimyun, Tiny Chum, and Sugarbunnies—have been designed with SKINNYDIP's signature sparkly flair.
The collection theme is 'Feeling Sweet'.
Based on a spring-like softness and freshness, it is designed with a "sweet" worldview that makes you want to pick it up. Adding pop and playful elements like glitter and holographics typical of SKINNYDIP to gentle colorings, this collection is perfect for the coming season.
While leveraging the charm of each character, we are launching a lineup applied to mobile accessories and miscellaneous goods that add a subtle excitement to everyday life.
●Store Information
- SKINNYDIP LONDON POPUP STORE in Lumine Est Shinjuku: Sales begin Wednesday, April 29
- Select Sanrio Shops and Sanrio Online Shop: Sequentially available from mid-May
Sanrio Online Shop: https://shop.sanrio.co.jp/
*Release dates may vary by store and online shop.
*Some stores may not carry certain products or may be out of stock.
●Regarding entry for specific dates/times at "SKINNYDIP POPUP STORE in Lumine Est Shinjuku"
For the 『SKINNYDIP LONDON POP UP STORE』, the following dates and times will require advance reservations for specific time slots via Live Pocket (first-come, first-served).
■ Regarding electronic numbered ticket (advance distribution) reserved entry
- April 29 (Wed/Holiday) 10:30 - 13:00
- April 30 (Thu) 11:00 - 13:00
●Reservation application start date and time: Saturday, April 25, 2026, 12:00 PM -
●『SKINNYDIP LONDON POP UP STORE』 Reservation Page
➨ https://livepocket.jp/e/83na5
*Applications will close once the planned number of tickets is reached.
*Advance reservation entry tickets do not guarantee the purchase of products.
*Please note that items may sell out depending on the situation on the day.
*Please gather at the shop at your designated time. You may have to wait if you arrive before the designated time.
*Checkout is limited to once per entry.
*Depending on crowding, such as if reserved customers do not arrive during the ticketed schedule, we may distribute additional numbered tickets on the day and allow free entry.
*Even on dates/times not subject to numbered tickets, we may distribute advance or same-day numbered tickets depending on the crowd situation.
■ Regarding free entry after 13:00
For entry after 13:00 on April 29 (Wed/Holiday) and April 30 (Thu), please line up at the stairs in front of the store after 12:30.
*If crowding is expected, we may distribute separate paper numbered tickets. Please be understanding.
*Please gather at the shop at your designated time. You may have to wait if you arrive before the designated time.
SKINNYDIP Japan Official X (formerly Twitter): https://x.com/SkinnydipJapan
■ Item Lineup (All prices include tax)
iPhone Case: 4,400 yen
(Available designs) My Sweet Piano, Cogimyun, Tiny Chum, Sugarbunnies *All 4 designs
The designs feature sparkling and dazzling finishes with holograms and glitter, and by making them all-over patterns, they achieve a truly SKINNYDIP-like result.
Beaded Phone Strap: 2,640 yen
(Available designs) My Sweet Piano, Cogimyun, Tiny Chum, Sugarbunnies