【Immersive Seitai Goes Nationwide】 Watage no Manimani Begins Franchise Expansion!

Our company supports "April Dream," an initiative that encourages companies to share their dreams on April 1st.

This press release represents the dream of "-Immersive Seitai- Watage no Manimani" (Operated by: LifeLab Co., Ltd.; Representative Director: Kaori Shiga).

Advocating for the industry's first "Immersive Seitai"! What is "Watage no Manimani"?

Watage no Manimani is a new-concept bodywork salon that opened in the Daimon/Hamamatsucho area in June 2025, introducing the industry's first "immersive seitai."

In "immersive seitai," we treat the body while appealing to all five senses: sight, hearing, smell, touch, and taste. We focus on loosening tension throughout the body, particularly in areas of concern, and not only correct posture but also use techniques to boost the body's metabolism.

What we deliver through immersive seitai is the ultimate time to let your mind and body become "empty."

In the modern era, the development of civilization, including the internet, has expanded our range of choices, leading to an information-overloaded society that constantly requires us to make selections and judgments. It is said that we, living in modern society, are constantly expected to fulfill roles, are exposed to the eyes of evaluation, and make an average of 35,000 decisions a day.

For us, who are living resiliently while being tossed about by the rough waves of such a society, time where we can become "empty" is, in fact, the ultimate luxury.

"-Immersive Seitai- Watage no Manimani" was born from the desire to provide a moment where you can loosen your tired body, return it to its natural state, and simply be "empty."

Located just 30 seconds from Daimon Station and 6 minutes from Hamamatsucho Station, we are easily accessible and patronized mainly by those who live or work nearby. The Daimon/Hamamatsucho area also serves as a major hub for long-distance travel, including airports and Shinkansen lines, making it recommended for business people on or returning from business trips.

We are open until 23:00, making it easy for people to stop by on their way home from work, which has been well-received.

From "Treatment" to "Maintenance"! The passion behind franchising

The "franchising" challenge we have embarked on embodies a vision that Watage no Manimani has held close since its inception.

When you hear the word "seitai" (bodywork), what image comes to mind?

A place to go when you feel unwell, a place to loosen stiff muscles, a place to fix painful areas...

Isn't that the image many people have?

Even in conversations with those who visit our salon, I feel that many people think this way.

We have held a secret desire to shift the perception of bodywork from a place to "fix bad areas" to something "utilized for daily maintenance."

"To create a society where busy modern people working in jobs, housework, and childcare can shine vibrantly" is the corporate philosophy of LifeLab Co., Ltd., which operates Watage no Manimani.

The greatest asset of busy modern people is their body.

For the body to be healthy and youthful, and to be tuned from the inside out every day.

Providing a place where body maintenance can be performed for that purpose is one of the reasons we established our store.

Use bodywork to improve circulation and boost metabolism, then take in good things into a body with increased absorption capacity.

To deliver this cycle, Watage no Manimani provides not only bodywork but also a retail area stocked with numerous items to help tune the body from the inside.

Performing maintenance before things get bad. Keeping the body in a good state at all times.

We have decided to franchise in order to make this the standard for society and to contribute as much as possible to that end.

By franchising, we will allow more people in more areas to experience "immersive seitai" and support the body maintenance of busy, hardworking modern people.

We look forward to hearing from those who resonate with this philosophy.

【Contact Information】

Watage no Manimani (info@s-lifelab.com / Public Relations)

Operator: LifeLab Co., Ltd. (http://s-lifelab.com/)

"April Dream" is a project by PR TIMES where companies share the dreams they hope to eventually realize on April 1st.

We are seriously aiming to realize this dream.