販売動向

Rakuten Sales Volume Achieves 125% Year-on-Year; "Pineapple Soy Milk Series" for Body Hair Care Performs Strongly on Major EC Malls

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Published Jul 2, 2026 11:00 PM ・ Updated Jul 2, 2026 2:30 PM ・ 8 min read ・ Source: PR TIMES

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Rakuten Sales Volume Achieves 125% Year-on-Year; "Pineapple Soy Milk Series" for Body Hair Care Performs Strongly on Major EC Malls — Image: PR TIMES

Suzuki Herb Research Institute Co., Ltd. is pleased to announce that our product sales volume on Rakuten has achieved 125% year-on-year. Among our products, "Pineapple Soy Milk Hair Removal Cream" ha

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

Suzuki Herb Research Institute Co., Ltd. is pleased to announce that our product sales volume on Rakuten has achieved 125% year-on-year.

Among our products, "Pineapple Soy Milk Hair Removal Cream" has been a particular sales driver, achieving 118% year-on-year in sales volume and ranking first in the weekly Rakuten rankings.

Furthermore, sales volume on Amazon Japan has also achieved 158% year-on-year (announced June 30, 2026), indicating expanding support across major EC malls.

*1 Comparison of sales volume from May 1, 2024, to April 30, 2025, with sales volume from May 1, 2025, to April 30, 2026.

*2 Body hair care refers to preparing the skin after body hair removal to make maintenance easier.

*3 Hair Removal Agents, Waxes, and Creams Ranking / Reporting Period: June 22, 2026 - June 28, 2026

[Background of Strong Sales]

The "Pineapple Soy Milk Series" is a body hair care series focused on gentleness to the skin and effectiveness. It is supported for its ease of use for at-home body hair care and its suitability for children and those with sensitive skin.

According to a survey conducted by our company (announced June 2026, "Survey on Body Hair Conditions of Elementary School Students"), 39% of sixth-grade elementary school students are performing body hair care. Against this backdrop, we are seeing an increase in cases where customers purchase Pineapple Soy Milk Series products for use by their children.

"Pineapple Soy Milk Hair Removal Cream," in particular, is driving sales not only for its hair removal power but also for its convenience in quickly removing unwanted hair when noticed, its suitability for sensitive skin, and its mild fragrance.

[Product Details]

[Product Name] Pineapple Soy Milk Hair Removal Cream

[Contents] 230g

[Rakuten Retail Price] 3,750 yen (tax included)

[Product Features] A hair removal cream that easily removes body hair by applying it to the desired area, waiting 5 to 15 minutes, and then rinsing. The pungent smell characteristic of hair removal creams is coated with our unique technology to create a gentle fragrance. It contains moisturizing ingredients such as whey, soy milk fermented extract, and yuzu ceramide to care for the skin after hair removal. This is a hair removal cream that can be used by children.

Product URL

https://item.rakuten.co.jp/sherb/10000003/

[Recommended for Use Together: Body Hair Care Lotion]

[Product Name] Pineapple Soy Milk Lotion Premium

[Contents] 100mL

[Rakuten Retail Price] 5,270 yen (tax included)

[Product Features] A lotion that provides body hair care and skin care with continued application. It contains multiple body hair care support ingredients such as our proprietary soy-derived extract "Estrogannon®," and skin care ingredients such as pineapple extract. Can be used on the entire body, including the face, from 1 year old. When used after hair removal with the cream, it enhances penetration (into the stratum corneum). *All ingredients are skin-conditioning agents.

Product URL

https://item.rakuten.co.jp/sherb/10000008/

*2 Body hair care refers to preparing the skin after body hair removal to make maintenance easier.

[About the Pineapple Soy Milk Series]

A lineup of 14 types (16 types including refills) that combine body hair care and skin care. The series is popular with many repeat customers due to its convenience for simultaneous body hair and skin care at home. The most popular product in the series, "Pineapple Soy Milk Lotion Premium," is also well-received as a first body hair care product for children.

Company Profile

Suzuki Herb Research Institute Co., Ltd.

President and Representative Director: Sachiyo Suzuki

Head Office Location: 2461 Muramatsu, Tokai-mura, Naka-gun, Ibaraki 319-1112

URL: https://s-herb.com

Year Established: September 2004

Number of Employees: 45

Business Activities: Research, development, and sales of cosmetics

FACT BOX

Source: PR TIMES
Category: 販売動向
Organizations: Amazon

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images display the "Pineapple and Soy milk" hair remover and lotion products, including their application and the full product line. One image shows the exterior of the Suzuki Herb Laboratory building.

A person applies "Pineapple and Soy milk hair remover" cream to their arm with a spatula, next to the product tube.
A white tube of "Pineapple and Soy milk hair remover" with a yellow pineapple graphic is shown against a white background.
A gold bottle of "Pineapple and Soy milk premium" lotion with a yellow pineapple graphic is shown against a white background.
Various products from the "Pineapple and Soy milk" series, including tubes, bottles, and refill pouches, are arranged on a white surface.
The exterior of the Suzuki Herb Laboratory building features a large mural of flowers in a beaker, with 'Herb and Science' text.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 11:00 PM — Distributor PR TIMES
Collected　Jul 2, 2026 2:24 PM
AI structured & analyzed　Jul 2, 2026 2:24 PM
Desk-reviewed & published　Jul 2, 2026 11:00 PM

FAQ

What are the key facts in this article?

Suzuki Herb Research Institute Co., Ltd. is pleased to announce that our product sales volume on Rakuten has achieved 125% year-on-year. Among our products, "Pineapple Soy Milk Hair Removal Cream" has been a particular sales driver, achieving 118% year-on-year in sales volume and ranking first in the weekly Rakuten rankings. Furthermore, sales volume on Amaz

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000190.000076897.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Rakuten Sales Volume Achieves 125% Year-on-Year; "Pineapple Soy Milk Series" for Body Hair Care Performs Strongly on Major EC Malls”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/s-herb-com/en/news/2026-07-02-%E6%A5%BD%E5%A4%A9%E5%B8%82%E5%A0%B4%E3%81%A7%E5%A3%B2%E4%B8%8A%E6%95%B0%E9%87%8F%E5%89%8D%E5%B9%B4%E6%AF%94125-1%E9%81%94%E6%88%90-%E4%BD%93%E6%AF%9B%E3%82%B1%E3%82%A2-2-%E3%83%91%E3%82%A4%E3%83%8A%E3%83%83%E3%83%97%E3%83%AB%E8%B1%86%E4%B9%B3%E3%82%B7%E3%83%AA%E3%83%BC%E3%82%BA

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