Suzuki Herb Laboratory's Body Hair Care*2 "Pineapple Soy Milk Series" Achieves 158% Year-on-Year Sales Volume Growth on Amazon, Strong Domestic Sales

Suzuki Herb Laboratory Co., Ltd. is pleased to announce that its product sales volume on Amazon Japan has achieved 158% year-on-year growth*1. Among its products, "Pineapple Soy Milk Hair Removal Cream" has been a particular driver of sales, with a year-on-year sales volume increase of 141%*1. In addition to domestic sales, the company also achieved a year-on-year sales increase of 146%*1 on Amazon USA, indicating expanding support both domestically and internationally.

*1 Comparison of sales volume from May 1, 2024, to April 30, 2025, and from May 1, 2025, to April 30, 2026.

*2 Body hair care refers to preparing the skin after body hair removal to make maintenance easier.

[Background of Strong Sales]

The "Pineapple Soy Milk Series" is a body hair care*2 series focused on gentleness to the skin and effectiveness. It is supported by its ease of use for at-home body hair care and its suitability for children and individuals with sensitive skin.

According to a survey conducted by our company (released June 2026, "Survey on Body Hair Issues Among Elementary School Students"), 39% of sixth-grade elementary school students are performing body hair care. Against this backdrop, there has been an increase in purchases of Pineapple Soy Milk Series products for use by children.

"Pineapple Soy Milk Hair Removal Cream" in particular has seen sales grow due to its hair removal power, its convenience for quick hair removal when needed, its suitability for sensitive skin, and its mild fragrance.

[Product Details]

[Product Name] Pineapple Soy Milk Hair Removal Cream

[Contents] 230g

[Amazon Selling Price] 3,750 yen (tax included)

[Product Features] A hair removal cream that easily removes body hair by applying it to the concerned areas, waiting 5 to 15 minutes, and then rinsing. The pungent odor characteristic of hair removal creams is coated using proprietary technology to create a gentle fragrance. It contains moisturizing ingredients such as whey, soy milk fermented extract, and yuzu ceramide to care for the skin after hair removal. This is a hair removal cream that can be used by children.

Product URL

https://amzn.asia/d/02GpTcNU

《Recommended for use together》

[Product Name] Pineapple Soy Milk Lotion Premium

[Contents] 100mL

[Amazon Selling Price] 5,270 yen (tax included)

[Product Features] A lotion that provides body hair care*2 and skin care with continued application. It contains multiple body hair care support ingredients, such as the proprietary soy-derived extract "Estrogonone®," and skin care ingredients like pineapple extract. Can be used on the entire body, including the face, from the age of 1. Using it after hair removal with the hair removal cream enhances penetration (into the stratum corneum). *All ingredients are skin-conditioning agents.

Product URL

https://amzn.asia/d/08PdvWZg

*2 Body hair care refers to preparing the skin after body hair removal to make maintenance easier.

[About the Pineapple Soy Milk Series]

A lineup of 14 types (16 types including refills) that combine body hair care and skin care. The convenience of performing body hair care and skin care simultaneously at home is also supported, making it a popular product series with many repeat customers. The most popular product in the series, "Pineapple Soy Milk Lotion Premium," is also well-received as a first body hair care product for children.

[Company Profile]

Suzuki Herb Laboratory Co., Ltd.

President and Representative Director: Sachiyo Suzuki

Head Office Location: 2461 Muramatsu, Tokai-mura, Naka-gun, Ibaraki Prefecture, 319-1112

URL: https://s-herb.com

Established: September 2004

Number of Employees: 45

Business Activities: Research, development, and sales of cosmetics