Men in Their 50s Are Most Motivated for 'Beard Hair Removal': Over 70% 'Interested' but Only 6.4% 'Have Experience'

Suzuki Herb Laboratory Co., Ltd. conducted a "Survey on Men's Body Hair Circumstances" targeting a total of 550 men in their 20s to 60s. = Number of respondents: 550 (110 each for 20s to 60s), Survey dates: March 16 (Mon) - March 17 (Tue), 2026, Survey method: Internet, Survey contractor: KJ Research = Suzuki Herb Laboratory has been conducting regular questionnaire surveys on men's body hair since 2023. In this fourth installment, the survey focused primarily on men's awareness regarding "beards." This is a time of year when new lives begin and people become more conscious of their grooming and the gaze of others. For men in particular, "beard" care is likely a topic of interest. This survey revealed a situation where men in their 50s desire beard hair removal but lack the experience due to reasons such as cost. [Survey Results Summary] - "Interest in beard hair removal": Men in their 50s topped the list (70.9%) - "No interest in beard hair removal": Men in their 60s topped the list (50.9%) - "Have experience with beard hair removal": Men in their 20s topped the list (13.6%) - "Reasons for not going to beard hair removal": "Cost," "Seems painful," "Bother to commute" - "Reasons for not going to beard hair removal" for men in their 20s: "Embarrassed to have someone perform the treatment" is higher than other age groups - "Self-perceived beard thickness": 20s say , 50s say - "Concerns regarding beards": "Bothersome to shave," "Skin irritation after shaving," "Looks unhygienic" - "Concerns regarding beards": "Graying hair" increases from the 50s (40s: 19.1%, 50s: 37.3%) - "Good things about having a beard": "Makes me look mature," "Can change my image in a few days" Men in Their 50s Are More Interested in "Beard Hair Removal" Than Those in Their 20s; 50s Top Interest by Age In a single-answer question about interest in beard hair removal (n=550), men in their 50s who answered "Interested but no removal experience" accounted for 70.9%, the highest across all age groups. On the other hand, "Have removal experience" was highest among those in their 20s (13.6%), indicating a trend where younger demographics are more likely to have removal experience. Among men in their 60s, over half answered "Not interested," suggesting that the line between the 50s and 60s is a boundary in awareness towards beard hair removal. No.1 Reason for Not Going to Hair Removal is "Cost". Many in Their 20s Find It "Embarrassing to be Treated by Someone" *Orange numbers indicate the age group with the highest percentage for each item. In a multiple-answer question about reasons for not attending beard hair removal clinics (n=510), "Seems expensive" was the most common result across all age groups. Among those in their 50s (n=103), who had the highest interest overall, the main reasons were "Seems expensive" (76.7%), "Bothersome to commute to a clinic" (46.6%), "Seems painful" (39.8%), and "Anxious about effectiveness" (36.9%). Meanwhile, for those in their 60s (n=106) where over half were "Not interested," "Seems expensive" (57.5%) was followed by "Don't feel the need" (38.7%). Additionally, among those in their 20s (n=95), "Embarrassed to have someone perform the treatment" (13.7%) showed a higher tendency compared to other age groups. Self-Perceived Beard Thickness: 20s "Invisible when shaved", 50s "Leaves a 5 o'clock shadow" Regarding self-perceived beard thickness based on three types of images (n=550), "A: Thin (almost invisible when shaved)" was topped by the 20s, "B: Grows only under the nose and on the chin (slightly visible when shaved)" by the 60s, and "C: Grows under the nose, chin, and cheeks (leaves a 5 o'clock shadow when shaved)" by the 50s. This shows that more men in their 50s feel their beards are thick compared to other ages. Beard Concerns: Top is "Time-consuming and bothersome", 50s Also Worry About "Graying" *Orange numbers indicate the age group with the highest percentage for each item. In a multiple-answer question about beard concerns (n=550), the overall top results were "Takes time and is bothersome to shave" (39.5%), "Skin gets irritated or bleeds from shaving" (35.1%), and "Looks unhygienic" (27.1%). The top two reasons had the highest percentages among those in their 50s, while "Looks unhygienic" was highest among those in their 40s. Regarding "Graying of the beard" (Overall: 19.6%), men in their 50s were at 37.3% and 60s at 35.5%, both exceeding 30%, which is roughly double the 19.1% seen in men in their 40s. It appears there is a trend of increased awareness of "graying beards" starting from the 50s. Good Things About Having a Beard: "Looking Mature," "Image Change," "Looking Sophisticated" For those who answered they had good experiences from having a beard (n=