Cumulative Sales Exceed 7.56 Million Units! The "Pineapple Soymilk Series" Loved for Over 20 Years

Suzuki Herb Research Institute's "Pineapple Soymilk Series," a cosmetic for body hair care*², developed and sold by the company, has surpassed a cumulative total of 7.56 million units sold since its launch in 2004.*¹

The "Pineapple Soymilk Series" was developed by our company to address body hair concerns, with the first product, "Pineapple Soymilk Lotion," released in 2004. Since then, we have developed men's versions, milky lotions, hair removal creams, sunscreens, and hand creams, expanding to a total lineup of 14 varieties, all marketed under the concept of "care by just applying"*².

Its convenience, allowing for both body hair care and skin beautification at home, has garnered support, leading to a high number of repeat customers.

*¹: As of the end of March 2026 *²: Body hair care refers to grooming the skin after hair removal to make subsequent care easier.

Pineapple Soymilk Series

The Pineapple Soymilk Series offers a total of 14 product varieties. Among these, the "care by just applying" products come in 7 variations, differing in the concentration of body hair care support ingredients, texture, and some are specifically for men.

In addition to the "care by just applying" products, the series includes items such as hair removal creams, soaps, sunscreens, supplements, and hand creams, all designed for gentle at-home self-care of body hair.

In pursuit of "truly effective products," the series has undergone repeated renewals and continuous evolution. Each time a new ingredient is discovered, its safety and formulation balance are rigorously verified, leading to the release of the best possible products. Furthermore, the technology for extracting high-purity, high-concentration isoflavones used in the Pineapple Soymilk Series is a result of our independent research and development. In February 2022, the trademark registration for our unique soy-derived ingredient, "Estroganon®," was approved.