Launch of ORANGE-CX: An Omnichannel Customer Record System that Evolves In-Store Service by Integrating Store and E-commerce Data
S-cubism has launched 'ORANGE-CX,' an omnichannel customer record system designed to enhance in-store customer service by integrating e-commerce and physical store data. The platform enables staff to access comprehensive customer profiles, manage store appointments, and leverage data to improve service quality and build customer loyalty.
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- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
S-cubism Inc. (Headquarters: Minato-ku, Tokyo; President: Keisuke Yabusaki; hereinafter "S-cubism") has launched "ORANGE-CX," an omnichannel customer record system that integrates customer information from e-commerce and physical stores to evolve face-to-face customer service as the next step in store DX/OMO.
■ Main Features of ORANGE-CX
・Customer Record (Customer Chart)
Quickly view purchase history from e-commerce and stores, past service notes, and point status on a single screen. This reduces the burden on staff searching for information and creates an environment where they can focus on interacting with the customer.
・Web-based Store Appointment Booking
Packages a user-facing booking screen with a store-facing management screen. By managing appointments linked to customer data, it enables consistent hospitality by allowing staff to know in advance "who" is coming and "why."
■ Features of ORANGE-CX
1. Integration with External Systems such as Shopify and Smaregi
In addition to full integration with the ORANGE series (EC-ORANGE/ORANGE POS), it can also connect with existing e-commerce and POS systems such as Shopify and Smaregi. You can build a state-of-the-art CX improvement foundation while utilizing your current systems.
2. Simple and Highly Functional Interface Easy to Use in the Field
Displays key information such as LTV, cumulative purchase amount, and current point status in a compact format so that the situation can be grasped immediately at the point of service. It also includes service notes to facilitate information sharing among staff and a tagging function to categorize customer attributes.
■ Steps for Utilizing ORANGE-CX
- STEP 1: Immediate access to customer information at the storefront
- Check the history of the customer in front of you and provide optimal service on the spot.
- STEP 2: Daily improvement of service quality through the accumulation of service data
- Utilize in-store information to increase proposal accuracy and customer satisfaction.
- STEP 3: Turning in-store customer behavior into a company-wide asset
- Utilize enriched customer behavior data for overall business strategy.
- STEP 4: Building customer loyalty
- Through the accumulation of satisfaction and trust, the relationship evolves into one where customers choose you for the "experience" rather than just price or convenience.
■ "ORANGE-CX" Product Site
URL: https://orange-cx.jp/
《S-cubism Profile》
Since its establishment in 2006, S-cubism has been a leading company in retail tech. Focusing on the retail industry, we have provided DX consulting and retail solution products centered on EC-ORANGE and ORANGE POS, supporting our clients' DX promotion. With our own products that play a role in the omnichannel/OMO of services provided by companies, we can offer one-stop proposals that extend to related areas. Based on our diverse know-how, we realize the services required today, from the digitalization of legacy systems to the realization of offensive DX functions utilizing OMO.
Retail Solution Business: https://s-cubism.jp/retail/
《Company Overview》
Company Name: S-cubism Inc. (https://s-cubism.jp/)
Representative: Keisuke Yabusaki, President
Address: Shiba Park Building Building A 4F, 2-4-1 Shibakoen, Minato-ku, Tokyo
Established: May 2006
Business Content: Retail solution business, apparel solution business, bridal DX business, etc.
■ Main Features of ORANGE-CX
・Customer Record (Customer Chart)
Quickly view purchase history from e-commerce and stores, past service notes, and point status on a single screen. This reduces the burden on staff searching for information and creates an environment where they can focus on interacting with the customer.
・Web-based Store Appointment Booking
Packages a user-facing booking screen with a store-facing management screen. By managing appointments linked to customer data, it enables consistent hospitality by allowing staff to know in advance "who" is coming and "why."
■ Features of ORANGE-CX
1. Integration with External Systems such as Shopify and Smaregi
In addition to full integration with the ORANGE series (EC-ORANGE/ORANGE POS), it can also connect with existing e-commerce and POS systems such as Shopify and Smaregi. You can build a state-of-the-art CX improvement foundation while utilizing your current systems.
2. Simple and Highly Functional Interface Easy to Use in the Field
Displays key information such as LTV, cumulative purchase amount, and current point status in a compact format so that the situation can be grasped immediately at the point of service. It also includes service notes to facilitate information sharing among staff and a tagging function to categorize customer attributes.
■ Steps for Utilizing ORANGE-CX
- STEP 1: Immediate access to customer information at the storefront
- Check the history of the customer in front of you and provide optimal service on the spot.
- STEP 2: Daily improvement of service quality through the accumulation of service data
- Utilize in-store information to increase proposal accuracy and customer satisfaction.
- STEP 3: Turning in-store customer behavior into a company-wide asset
- Utilize enriched customer behavior data for overall business strategy.
- STEP 4: Building customer loyalty
- Through the accumulation of satisfaction and trust, the relationship evolves into one where customers choose you for the "experience" rather than just price or convenience.
■ "ORANGE-CX" Product Site
URL: https://orange-cx.jp/
《S-cubism Profile》
Since its establishment in 2006, S-cubism has been a leading company in retail tech. Focusing on the retail industry, we have provided DX consulting and retail solution products centered on EC-ORANGE and ORANGE POS, supporting our clients' DX promotion. With our own products that play a role in the omnichannel/OMO of services provided by companies, we can offer one-stop proposals that extend to related areas. Based on our diverse know-how, we realize the services required today, from the digitalization of legacy systems to the realization of offensive DX functions utilizing OMO.
Retail Solution Business: https://s-cubism.jp/retail/
《Company Overview》
Company Name: S-cubism Inc. (https://s-cubism.jp/)
Representative: Keisuke Yabusaki, President
Address: Shiba Park Building Building A 4F, 2-4-1 Shibakoen, Minato-ku, Tokyo
Established: May 2006
Business Content: Retail solution business, apparel solution business, bridal DX business, etc.