EsCubism Launches Omnichannel Customerカルテ "ORANGE-CX" to Evolve In-Store Customer Service by Integrating Store and E-commerce Data
EsCubism has launched "ORANGE-CX", an omnichannel customerカルテ that integrates customer data from e-commerce and physical stores to advance in-store customer service. It also supports integration with existing systems like Shopify and Smaregi, promoting customer experience (CX) improvement and store digital transformation (DX).
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- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
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EsCubism Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Keisuke Yabusaki; hereinafter "EsCubism") has begun offering "ORANGE-CX," an omnichannel customerカルテ that integrates customer information from e-commerce and real stores, evolving face-to-face customer service as the next step in store DX/OMO.
## ■ Main Features of ORANGE-CX
- Customerカルテ
Quickly view purchase history, past customer service notes, and point status from e-commerce and stores on a single screen. This reduces the burden on staff to search for information, allowing them to focus on interacting with customers.
- Web-based Appointment Booking
Packages user-facing booking screens and store-facing management screens. Reservation management linked to customer data enables consistent hospitality by allowing staff to know in advance "who" is coming and "why."
## ■ Features of ORANGE-CX
1. External System Integration with Shopify, Smaregi, etc.
In addition to full integration with the ORANGE series (EC-ORANGE/ORANGE POS), it can also connect with existing EC and POS systems such as Shopify and Smaregi. This allows businesses to build a state-of-the-art CX improvement platform while leveraging their current systems.
2. Simple yet High-Function Interface, Easy to Use on Site
Important information such as LTV, cumulative purchase amount, and current point status are displayed compactly so that the situation can be quickly grasped at the customer service site. It also features customer service notes for smooth information sharing among staff and a tagging function for categorizing attributes.
## ■ Steps for Utilizing ORANGE-CX
- STEP 1: Immediate Access to Customer Information in Store
- Check the history of the customer in front of you and provide optimal service on the spot.
- STEP 2: Daily Improvement in Customer Service Quality through Accumulation of Service Data
- Utilize in-store information to improve proposal accuracy and customer satisfaction.
- STEP 3: Transforming In-Store Customer Behavior into Company-Wide Assets
- Enriched customer behavior data is utilized for overall business strategy.
- STEP 4: Customer Royalization
- Through the accumulation of satisfaction and trust, relationships evolve to be chosen for "experience" rather than price or convenience.
■ "ORANGE-CX" Product Website
URL:
## ■ Main Features of ORANGE-CX
- Customerカルテ
Quickly view purchase history, past customer service notes, and point status from e-commerce and stores on a single screen. This reduces the burden on staff to search for information, allowing them to focus on interacting with customers.
- Web-based Appointment Booking
Packages user-facing booking screens and store-facing management screens. Reservation management linked to customer data enables consistent hospitality by allowing staff to know in advance "who" is coming and "why."
## ■ Features of ORANGE-CX
1. External System Integration with Shopify, Smaregi, etc.
In addition to full integration with the ORANGE series (EC-ORANGE/ORANGE POS), it can also connect with existing EC and POS systems such as Shopify and Smaregi. This allows businesses to build a state-of-the-art CX improvement platform while leveraging their current systems.
2. Simple yet High-Function Interface, Easy to Use on Site
Important information such as LTV, cumulative purchase amount, and current point status are displayed compactly so that the situation can be quickly grasped at the customer service site. It also features customer service notes for smooth information sharing among staff and a tagging function for categorizing attributes.
## ■ Steps for Utilizing ORANGE-CX
- STEP 1: Immediate Access to Customer Information in Store
- Check the history of the customer in front of you and provide optimal service on the spot.
- STEP 2: Daily Improvement in Customer Service Quality through Accumulation of Service Data
- Utilize in-store information to improve proposal accuracy and customer satisfaction.
- STEP 3: Transforming In-Store Customer Behavior into Company-Wide Assets
- Enriched customer behavior data is utilized for overall business strategy.
- STEP 4: Customer Royalization
- Through the accumulation of satisfaction and trust, relationships evolve to be chosen for "experience" rather than price or convenience.
■ "ORANGE-CX" Product Website
URL: