Ryukyu Asteeda Signs Official TOP Sponsor Contract with Vintage Watch Specialty Store Fire Kids!
Ryukyu Asteeda has signed an official TOP sponsor contract with vintage watch store Fire Kids for the 2026-27 season. Operating under the concept 'Time is Legacy,' the partnership blends the momentary thrill of table tennis with the timelessness of vintage watches, planning cross-industry initiatives like the 'TIME KEEPER Award'.
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- 📰 Published: April 11, 2026 at 05:00
- 🔍 Collected: April 11, 2026 at 00:19
- 🤖 AI Analyzed: April 20, 2026 at 06:50 (222h 30m after Collected)
Ryukyu Asteeda Sports Club Co., Ltd. (Location: Nakagusuku Village, Nakagami District, Okinawa Prefecture; Representative Director, Chairman and President: Shusaku Hayakawa) announced that it has signed an official TOP sponsor contract for the 2026-27 season with Fire Kids Co., Ltd. (Headquarters: Minato-ku, Tokyo; hereinafter "Fire Kids"), which operates a vintage watch specialty store founded in 1995.
This partnership is a new value co-creation project between the sports world and the watch industry, fusing the tension of table tennis where players fight for 0.1 seconds, with the timeless power of vintage watches that pass on value across generations, under the concept of "Time is Legacy." The Fire Kids logo will be displayed on the chest of the uniform, which appears largest and for the longest time on TV broadcasts and news footage.
## ■ Main Initiatives
Through the following initiatives, both companies aim to improve mutual brand value and deepen customer experience.
In addition to the establishment of the "TIME KEEPER Award," a sponsored prize where a vintage watch is presented to the player who creates the most impressive moment during a home game victory, we plan multi-faceted initiatives across real and digital spaces. These include free vintage watch diagnoses and asset value appraisal events at home game venues, YouTube distribution of the talk content "Legacy Talk" between Coach Kunihito Tase and Fire Kids, and vintage watch proposals for corporations utilizing Ryukyu Asteeda's management network.
* The above initiatives are planned as of the time of this release and may be changed in content, timing, etc. through future discussions.
## ■ [Comment from Shusaku Hayakawa, Representative Director, Chairman and President]
The philosophy of "passing on the value of old things to the next generation" championed by Fire Kids resonates deeply with the spirit of our challenge aiming for the world from Okinawa. The sport of table tennis consists of an accumulation of moments where decisions made in 0.1 seconds separate victory from defeat!
As a partner who gives meaning to each of these moments and continues to engrave them as memories of victory, Fire Kids is truly an ideal presence. We will do our utmost together to deliver new excitement created by sports and watches to all stakeholders who support Ryukyu Asteeda!
## ■ [Comment from Fire Kids Co., Ltd.]
We are truly honored to have been appointed as the official top sponsor of "Ryukyu Asteeda," which leads the Japanese table tennis world and continues to challenge the world from Okinawa.
Table tennis is a sport of continuous "momentary enthusiasm" where decisions made in a mere 0.1 seconds separate victory and defeat. On the other hand, the vintage watches we handle symbolize "eternity," accumulating these moments over decades and continuing to weave value across eras. In the concept "Time is Legacy," where these seemingly contrasting elements fuse, we put our strong desire to pass on the memories of victory and trajectories of challenge engraved by athletes to the next generation as "stories (legacies)" that will never fade.
As a "leading company of vintage watches," Fire Kids sets a new positioning of watches with stories that successful people should wear, and together with Ryukyu Asteeda, we will engrave a new history where sports and business intersect. We will do our utmost so that the time engraved on the arms of the fighting players will become a lifelong excitement for the fans as well.
This partnership is a new value co-creation project between the sports world and the watch industry, fusing the tension of table tennis where players fight for 0.1 seconds, with the timeless power of vintage watches that pass on value across generations, under the concept of "Time is Legacy." The Fire Kids logo will be displayed on the chest of the uniform, which appears largest and for the longest time on TV broadcasts and news footage.
## ■ Main Initiatives
Through the following initiatives, both companies aim to improve mutual brand value and deepen customer experience.
In addition to the establishment of the "TIME KEEPER Award," a sponsored prize where a vintage watch is presented to the player who creates the most impressive moment during a home game victory, we plan multi-faceted initiatives across real and digital spaces. These include free vintage watch diagnoses and asset value appraisal events at home game venues, YouTube distribution of the talk content "Legacy Talk" between Coach Kunihito Tase and Fire Kids, and vintage watch proposals for corporations utilizing Ryukyu Asteeda's management network.
* The above initiatives are planned as of the time of this release and may be changed in content, timing, etc. through future discussions.
## ■ [Comment from Shusaku Hayakawa, Representative Director, Chairman and President]
The philosophy of "passing on the value of old things to the next generation" championed by Fire Kids resonates deeply with the spirit of our challenge aiming for the world from Okinawa. The sport of table tennis consists of an accumulation of moments where decisions made in 0.1 seconds separate victory from defeat!
As a partner who gives meaning to each of these moments and continues to engrave them as memories of victory, Fire Kids is truly an ideal presence. We will do our utmost together to deliver new excitement created by sports and watches to all stakeholders who support Ryukyu Asteeda!
## ■ [Comment from Fire Kids Co., Ltd.]
We are truly honored to have been appointed as the official top sponsor of "Ryukyu Asteeda," which leads the Japanese table tennis world and continues to challenge the world from Okinawa.
Table tennis is a sport of continuous "momentary enthusiasm" where decisions made in a mere 0.1 seconds separate victory and defeat. On the other hand, the vintage watches we handle symbolize "eternity," accumulating these moments over decades and continuing to weave value across eras. In the concept "Time is Legacy," where these seemingly contrasting elements fuse, we put our strong desire to pass on the memories of victory and trajectories of challenge engraved by athletes to the next generation as "stories (legacies)" that will never fade.
As a "leading company of vintage watches," Fire Kids sets a new positioning of watches with stories that successful people should wear, and together with Ryukyu Asteeda, we will engrave a new history where sports and business intersect. We will do our utmost so that the time engraved on the arms of the fighting players will become a lifelong excitement for the fans as well.