MUJI Launches New 'Dilutable Detergent' Series for Home Use

Ryohin Keikaku Co., Ltd., the operator of MUJI, announced the launch of its new 'dilutable detergent' series, consisting of eight items across four categories, starting June 17th. The products will be available at MUJI stores nationwide and through their online store.

Ryohin Keikaku aims to provide products and services that enrich daily life based on the value that 'simplicity does not feel inferior to luxury.'

In recent years, household detergents have become larger in volume, leading to burdens such as carrying heavy bottles and occupying storage space. Furthermore, while choices in ingredients and scents have diversified, consumers are increasingly conscious of environmental impact. In response, MUJI developed these fragrance-free, dilutable detergents. By focusing on essential elements and compacting the product, MUJI aims to reduce the burden of storage and transport, as well as the environmental impact.

The new series is designed to be mixed with tap water at home. One pouch creates a full bottle of detergent. The series includes four types: dishwashing, bathroom, toilet, and all-purpose cleaning. Both individual pouches and sets with dedicated bottles are available.

Key Features:
1. Compact design: Reduces the burden of carrying and saves storage space. Continuous use helps reduce household waste and CO2 emissions during transport.
2. Easy to use: Simply mix one pouch with tap water up to the marked line on the dedicated bottle. Dilution ratios range from 5x to 10x.
3. Plant-derived ingredients: All products use biodegradable, plant-derived cleaning agents.

Product Lineup:
Available in four types (Dish, Bath, Toilet, All-purpose), priced at 299 JPY for the pouch and 599 JPY for the set including a bottle.