MUJI Launches 5 New Baumkuchen Varieties Focusing on Protein, Fiber, and Iron
MUJI, operated by Ryohin Keikaku, will release five new baumkuchen varieties on May 27, designed to supplement protein, fiber, and iron. Each bar is in a convenient 57g single-serving size, ideal for busy mornings.
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Ryohin Keikaku, the company behind MUJI, will sequentially release five new baumkuchen varieties starting May 27 at MUJI stores nationwide and via its online store. These snacks are designed to easily supplement protein, dietary fiber, and iron, which are often lacking in daily life.
Ryohin Keikaku aims to provide goods and services that organize and enrich daily life, based on the value that "simplicity does not have to feel inferior to luxury," towards the realization of a "pleasant life and society." In response to changes in regions and lifestyles, the company plans and sells foods that satisfy health-oriented needs, focusing on nutritional balance and supplementation.
This release includes baumkuchen snacks that can be eaten conveniently for breakfast, light meals, or snacks.
[Baumkuchen for Busy Mornings]
Breakfast is said to play a role in waking up the body and providing the energy and nutrition needed for the morning. The new baumkuchen line is developed in a 57g single-serving size, smaller than the existing 80-110g versions, making it easier for those who want a quick breakfast or those who usually skip it to incorporate into their routine. Each 57g bar contains 5.0g-6.7g of protein and 2.1g-4.6g of dietary fiber. Additionally, the iron-focused baumkuchen contains 2.6mg of iron. Two types—sweet and savory—are offered to suit different moods and help make breakfast a habit.
- Protein Baumkuchen (Banana & Yogurt): Infused with banana puree and yogurt for a refreshing tartness and balanced sweetness.
- Protein Baumkuchen (Egg & Cheese): Cheese powder gives it a savory profile with low sugar, making it light enough to eat one full bar without feeling heavy.
- Fiber Baumkuchen (Soy Milk & Kinako): Soy cream and roasted soybean flour provide a gentle and nutty flavor.
- Fiber Baumkuchen (Tomato & Basil): Tomato puree and basil puree are blended into the dough, with sweetness kept to a minimum to highlight both flavors.
- Iron Baumkuchen (Chocolate & Orange): A two-layered cake with cocoa-rich chocolate dough and orange paste-infused dough, balancing sweet and tart notes.
Ryohin Keikaku aims to provide goods and services that organize and enrich daily life, based on the value that "simplicity does not have to feel inferior to luxury," towards the realization of a "pleasant life and society." In response to changes in regions and lifestyles, the company plans and sells foods that satisfy health-oriented needs, focusing on nutritional balance and supplementation.
This release includes baumkuchen snacks that can be eaten conveniently for breakfast, light meals, or snacks.
[Baumkuchen for Busy Mornings]
Breakfast is said to play a role in waking up the body and providing the energy and nutrition needed for the morning. The new baumkuchen line is developed in a 57g single-serving size, smaller than the existing 80-110g versions, making it easier for those who want a quick breakfast or those who usually skip it to incorporate into their routine. Each 57g bar contains 5.0g-6.7g of protein and 2.1g-4.6g of dietary fiber. Additionally, the iron-focused baumkuchen contains 2.6mg of iron. Two types—sweet and savory—are offered to suit different moods and help make breakfast a habit.
- Protein Baumkuchen (Banana & Yogurt): Infused with banana puree and yogurt for a refreshing tartness and balanced sweetness.
- Protein Baumkuchen (Egg & Cheese): Cheese powder gives it a savory profile with low sugar, making it light enough to eat one full bar without feeling heavy.
- Fiber Baumkuchen (Soy Milk & Kinako): Soy cream and roasted soybean flour provide a gentle and nutty flavor.
- Fiber Baumkuchen (Tomato & Basil): Tomato puree and basil puree are blended into the dough, with sweetness kept to a minimum to highlight both flavors.
- Iron Baumkuchen (Chocolate & Orange): A two-layered cake with cocoa-rich chocolate dough and orange paste-infused dough, balancing sweet and tart notes.
FAQ
Where can I buy the new MUJI baumkuchen?
They will be sold sequentially at MUJI stores nationwide and via the online store.
What is the size of the baumkuchen?
It is a single-serving size of approximately 57g, smaller than the existing versions.
Is this baumkuchen suitable for breakfast?
Yes, it is designed to help busy individuals easily supplement essential nutrients, making it suitable for breakfast.