MUJI Products to Be Sequentially Introduced at Approximately 90 Natural Lawson Stores
Ryohin Keikaku Co., Ltd., which operates MUJI, and Lawson, Inc. are expanding their collaboration. Starting late April 2026, MUJI products will be progressively rolled out in about 90 Natural Lawson stores across four Kanto prefectures (Tokyo, Saitama, Chiba, Kanagawa), offering daily necessities and beauty/health-themed items.
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- 📰 Published: April 30, 2026 at 22:10
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Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo / President: Satoshi Shimizu), which develops MUJI, in collaboration with Lawson, Inc. (Shinagawa-ku, Tokyo / President: Sadanobu Takemasu, hereinafter "Lawson"), will sequentially begin selling MUJI products in approximately 90 Natural Lawson stores across four Kanto prefectures (Tokyo, Saitama, Chiba, Kanagawa) from late April 2026, following experimental deployments in some stores.
Ryohin Keikaku aims to realize "a pleasant life and society" based on the value "simplicity that does not feel inferior to luxury," providing products and services that organize and enrich daily life. While continuing to operate physical MUJI stores, the company has been expanding into Lawson stores nationwide since 2023 with the goal of delivering products closer to consumers' daily lives.
The sales floor to be introduced at Natural Lawson will consist of three shelves for daily necessities (one shelf for clothing/miscellaneous goods, two shelves for care/fragrance items), creating an environment where customers can "choose" and "try." Through creating a sales floor where customers can compare and experience products before selecting, we aim to provide a sense of satisfaction and conviction in their own choices.
■ **Development of "MUJI" sales floor aligned with Natural Lawson's theme of "Beauty and Health"**
For clothing and miscellaneous goods, the lineup will primarily feature functional innerwear, along with seasonal goods such as sunglasses and arm covers, allowing customers to select products needed for that season.
The care products section will focus on skincare and fragrances. For skincare, in addition to MUJI's sensitive skin series, the anti-aging care series and clear care series will be available, offering a lineup where customers can choose a series according to their skin concerns and purpose of use. Furthermore, as MUJI fragrances, which are handled by Lawson for the first time, interior fragrances, room fragrance sprays, candles, and incense will be offered. By installing scent samples, customers can actually experience the scents and choose a fragrance that suits their usage scene and preference.
【**Natural Lawson Overview**】
Natural Lawson, celebrating its 25th anniversary this year since opening its first store on July 11, 2001, is a store that supports a healthy and comfortable lifestyle with the theme of beauty and health. It offers healthy bentos and onigiri, desserts made with carefully selected ingredients, in-store baked bread from its in-store bakery, trendy snacks, and drinks. It also engages in products and activities that consider the environment. Currently, it operates approximately 140 stores in Tokyo, Saitama, Chiba, and Kanagawa.
Ryohin Keikaku will continue to provide products and services tailored to consumers' lives through its collaboration with Lawson, aiming to realize "a pleasant life and society."
Ryohin Keikaku aims to realize "a pleasant life and society" based on the value "simplicity that does not feel inferior to luxury," providing products and services that organize and enrich daily life. While continuing to operate physical MUJI stores, the company has been expanding into Lawson stores nationwide since 2023 with the goal of delivering products closer to consumers' daily lives.
The sales floor to be introduced at Natural Lawson will consist of three shelves for daily necessities (one shelf for clothing/miscellaneous goods, two shelves for care/fragrance items), creating an environment where customers can "choose" and "try." Through creating a sales floor where customers can compare and experience products before selecting, we aim to provide a sense of satisfaction and conviction in their own choices.
■ **Development of "MUJI" sales floor aligned with Natural Lawson's theme of "Beauty and Health"**
For clothing and miscellaneous goods, the lineup will primarily feature functional innerwear, along with seasonal goods such as sunglasses and arm covers, allowing customers to select products needed for that season.
The care products section will focus on skincare and fragrances. For skincare, in addition to MUJI's sensitive skin series, the anti-aging care series and clear care series will be available, offering a lineup where customers can choose a series according to their skin concerns and purpose of use. Furthermore, as MUJI fragrances, which are handled by Lawson for the first time, interior fragrances, room fragrance sprays, candles, and incense will be offered. By installing scent samples, customers can actually experience the scents and choose a fragrance that suits their usage scene and preference.
【**Natural Lawson Overview**】
Natural Lawson, celebrating its 25th anniversary this year since opening its first store on July 11, 2001, is a store that supports a healthy and comfortable lifestyle with the theme of beauty and health. It offers healthy bentos and onigiri, desserts made with carefully selected ingredients, in-store baked bread from its in-store bakery, trendy snacks, and drinks. It also engages in products and activities that consider the environment. Currently, it operates approximately 140 stores in Tokyo, Saitama, Chiba, and Kanagawa.
Ryohin Keikaku will continue to provide products and services tailored to consumers' lives through its collaboration with Lawson, aiming to realize "a pleasant life and society."