MUJI Holds First 'GOOD POINT WEEK' Point Initiative for Members
Ryohin Keikaku, operating MUJI, will host its first 'GOOD POINT WEEK' from April 29 to May 6. MUJI GOOD PROGRAM members will earn 5x points for purchases and eco-friendly actions like recycling, promoting social contribution.
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- 📰 Published: April 24, 2026 at 19:10
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 04:23 (17h 51m after Collected)
Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo / President and Representative Director Satoru Shimizu), which operates MUJI, will hold 'GOOD POINT WEEK' (*2) for the first time from April 29 (Wed) to May 6 (Wed). This limited-time initiative, conducted through MUJI's membership program 'MUJI GOOD PROGRAM' (*1), will offer 5 times the usual points.
To realize a 'pleasant life and society,' Ryohin Keikaku aims to organize and enrich daily life based on the value that 'simplicity does not feel inferior to luxury,' offering various products and services.
'MUJI GOOD PROGRAM' is a membership program where points are accumulated through daily shopping and the use of MUJI services. These points can be used not only for purchasing products but also for donations to organizations tackling various social issues. In September of last year, the traditional system was renewed to allow customers to choose how they use their points, rather than restricting them to a single use. One of the characteristics of this program is that daily choices seamlessly connect to engagement with society and the local community.
'GOOD POINT WEEK' is positioned as an opportunity for customers to more closely experience the concept and mechanism of the 'MUJI GOOD PROGRAM'. It allows them to experience a cycle where good actions 'for oneself, for someone else, and for society' are rewarded with points, which then lead to the next positive action. During this period, MUJI member customers will be awarded 5 times the usual points (*3) for the 'MUJI GOOD PROGRAM'.
Points are awarded not only for shopping but also according to daily usage, such as participating in resource collection—part of ReMUJI (MUJI's resource circulation initiative)—or bringing your own bag. The accumulated points can be used not only for product purchases but also in the form of donations. This provides an opportunity for customers to engage with choices that suit their lifestyles as an extension of their daily shopping.
[GOOD POINT WEEK Overview]
Implementation Period: April 29, 2026 (Wed) - May 6 (Wed)
*For the net store, applies to customers who complete payment through their own actions between 4/29 (Wed) 0:00 and 5/6 (Wed) 23:59.
Participating Stores: MUJI stores nationwide and the net store *Excluding some stores
Details: Targeting 'MUJI Member' customers, 5x points (*3) will be awarded based on purchase amounts and certain linked actions.
- Points for purchases: Regular points are awarded the day after the purchase date (for EC, the day after product delivery). The remaining 4x points (campaign points) are scheduled to be awarded in late June.
- Points for actions: The remaining 4x points (campaign points) are combined with the regular points and awarded all at once (5x total) at the regular point awarding timing for each action.
However, similar to purchase points, campaign points for 'Product Reviews' and 'Own Bag' will be awarded in late June.
- Net store members, LINE members, and MUJI Card members are also eligible (eligible services vary by membership type).
- Overseas MUJI App members and overseas MUJI Card users are not eligible.
*1 Click here for details on MUJI GOOD PROGRAM
*2 Click here for details on GOOD POINT WEEK
*3 The 5x points consist of 1x regular points and 4x campaign points. Some stores, products, and services are excluded from the 5x points promotion.
To realize a 'pleasant life and society,' Ryohin Keikaku aims to organize and enrich daily life based on the value that 'simplicity does not feel inferior to luxury,' offering various products and services.
'MUJI GOOD PROGRAM' is a membership program where points are accumulated through daily shopping and the use of MUJI services. These points can be used not only for purchasing products but also for donations to organizations tackling various social issues. In September of last year, the traditional system was renewed to allow customers to choose how they use their points, rather than restricting them to a single use. One of the characteristics of this program is that daily choices seamlessly connect to engagement with society and the local community.
'GOOD POINT WEEK' is positioned as an opportunity for customers to more closely experience the concept and mechanism of the 'MUJI GOOD PROGRAM'. It allows them to experience a cycle where good actions 'for oneself, for someone else, and for society' are rewarded with points, which then lead to the next positive action. During this period, MUJI member customers will be awarded 5 times the usual points (*3) for the 'MUJI GOOD PROGRAM'.
Points are awarded not only for shopping but also according to daily usage, such as participating in resource collection—part of ReMUJI (MUJI's resource circulation initiative)—or bringing your own bag. The accumulated points can be used not only for product purchases but also in the form of donations. This provides an opportunity for customers to engage with choices that suit their lifestyles as an extension of their daily shopping.
[GOOD POINT WEEK Overview]
Implementation Period: April 29, 2026 (Wed) - May 6 (Wed)
*For the net store, applies to customers who complete payment through their own actions between 4/29 (Wed) 0:00 and 5/6 (Wed) 23:59.
Participating Stores: MUJI stores nationwide and the net store *Excluding some stores
Details: Targeting 'MUJI Member' customers, 5x points (*3) will be awarded based on purchase amounts and certain linked actions.
- Points for purchases: Regular points are awarded the day after the purchase date (for EC, the day after product delivery). The remaining 4x points (campaign points) are scheduled to be awarded in late June.
- Points for actions: The remaining 4x points (campaign points) are combined with the regular points and awarded all at once (5x total) at the regular point awarding timing for each action.
However, similar to purchase points, campaign points for 'Product Reviews' and 'Own Bag' will be awarded in late June.
- Net store members, LINE members, and MUJI Card members are also eligible (eligible services vary by membership type).
- Overseas MUJI App members and overseas MUJI Card users are not eligible.
*1 Click here for details on MUJI GOOD PROGRAM
*2 Click here for details on GOOD POINT WEEK
*3 The 5x points consist of 1x regular points and 4x campaign points. Some stores, products, and services are excluded from the 5x points promotion.