MUJI Launches Limited-Edition Chilled Foods Easy to Eat Even in Extreme Heat
MUJI (Ryohin Keikaku) is releasing limited-edition chilled food series, including the popular "Chilled Ochazuke" and new "Tangle with Noodles" series, starting April 8th, to help consumers easily enjoy meals during hot weather when appetites are low.
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MUJI, operated by Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo / President & Representative Director Satoshi Shimizu), will launch seasonal limited-edition food items useful for when it's too hot to eat or when meal preparation needs to be simplified. These include the "Chilled Ochazuke" series and the new "Tangle with Noodles" series, available from Wednesday, April 8th, at MUJI stores nationwide and online.
Ryohin Keikaku aims to enrich daily life and society through products and services based on the value of "simplicity is not inferior to luxury," working towards realizing "pleasant living and society." Even as summer heat intensifies year by year, we are releasing seasonal limited-edition products such as the "Chilled Ochazuke" series and "Tangle with Noodles" series, alongside the staple "Pour Over Rice - Chilled" series and "Chilled Curry" series, allowing customers to enjoy the season through food and easily dine even when they lack appetite.
■ **"Chilled Ochazuke" Series: Made with Cold Water**
We are once again releasing freeze-dried Ochazuke base ingredients that can be eaten simply by placing them on warm rice and adding cold water. This allows for quick, easy consumption without the need for cooking during hot seasons.
In addition to last year's popular "Diced Vegetables with Yamagata Dashi," "Plum and Long Potato," and "Kimchi and Pickled Mustard Greens," this year we are newly launching "Nagano no Yatara." This is an ochazuke arrangement of "Yatara," a traditional dish popular in Northern Shinshu. It features the texture of diced and mixed eggplant, cucumber, and pickled daikon radish, along with the aroma of myoga ginger and the pleasant spiciness of green chili peppers.
This product is suitable for various dining occasions, such as summer breakfast, snacks when appetite is low due to heat, or light meals when feeling peckish.
■ **"Tangle with Noodles" Series: Just Toss with Noodles**
Cold noodle mentsuyu and soups have become a summer staple, being convenient and easy to make. However, common issues include getting bored of them, a tendency to lack vegetables, and the need for an additional side dish. As a new product, we are launching "Tangle with Noodles" sauces designed to help you enjoy noodles and vegetables deliciously during the summer. Simply pour the chilled sauce over your noodles, toss lightly, and top with your favorite raw vegetables for easy preparation.
To allow enjoyment of the vegetables' color, texture, and flavor while remaining palatable on hot days, we have prepared three types of sauces that balance umami, richness, and spices: "Coconut and Herb Curry Sauce," "Minced Ginger Meat Miso Sauce," and "3 Chili Bibim Sauce." They can be freely arranged with your favorite ingredients. These are convenient products that allow you to utilize leftover vegetables from your refrigerator.
■ **Releasing the Staple "Pour Over Rice - Chilled" Series and "Chilled Curry" Series Again This Year**
We will also be releasing the "Pour Over Rice - Chilled" series, which can be easily eaten by chilling it in the refrigerator and pouring it over rice. In addition to last year's popular "Chilled Sesame Soy Milk Tantan Soup" and "Chilled Beef Broth Kookpa," we are again releasing "Miyazaki-style Hiyajiru," an annual summer staple since its launch in 2012.
Furthermore, the "Chilled Curry" series, a consistent summer favorite since its release in 2022, will also be available. This year, we will offer three varieties: "Chicken Ginger Curry," "Shrimp and Tomato Curry," and "Lemon Cream Chicken Curry." These are smooth-textured curries that can be eaten immediately when desired by chilling them in the refrigerator, without needing to boil water or heat them in a microwave. They are versatile and can be enjoyed chilled, at room temperature, warmed, or even as a dipping sauce for somen or cold udon noodles.
◆ Product Lineup
Keywords: extreme heat, intense heat, eat chilled, no cooking, ochazuke, hot days, tangle with noodles, curry, yatara, summer vegetables.
Ryohin Keikaku aims to enrich daily life and society through products and services based on the value of "simplicity is not inferior to luxury," working towards realizing "pleasant living and society." Even as summer heat intensifies year by year, we are releasing seasonal limited-edition products such as the "Chilled Ochazuke" series and "Tangle with Noodles" series, alongside the staple "Pour Over Rice - Chilled" series and "Chilled Curry" series, allowing customers to enjoy the season through food and easily dine even when they lack appetite.
■ **"Chilled Ochazuke" Series: Made with Cold Water**
We are once again releasing freeze-dried Ochazuke base ingredients that can be eaten simply by placing them on warm rice and adding cold water. This allows for quick, easy consumption without the need for cooking during hot seasons.
In addition to last year's popular "Diced Vegetables with Yamagata Dashi," "Plum and Long Potato," and "Kimchi and Pickled Mustard Greens," this year we are newly launching "Nagano no Yatara." This is an ochazuke arrangement of "Yatara," a traditional dish popular in Northern Shinshu. It features the texture of diced and mixed eggplant, cucumber, and pickled daikon radish, along with the aroma of myoga ginger and the pleasant spiciness of green chili peppers.
This product is suitable for various dining occasions, such as summer breakfast, snacks when appetite is low due to heat, or light meals when feeling peckish.
■ **"Tangle with Noodles" Series: Just Toss with Noodles**
Cold noodle mentsuyu and soups have become a summer staple, being convenient and easy to make. However, common issues include getting bored of them, a tendency to lack vegetables, and the need for an additional side dish. As a new product, we are launching "Tangle with Noodles" sauces designed to help you enjoy noodles and vegetables deliciously during the summer. Simply pour the chilled sauce over your noodles, toss lightly, and top with your favorite raw vegetables for easy preparation.
To allow enjoyment of the vegetables' color, texture, and flavor while remaining palatable on hot days, we have prepared three types of sauces that balance umami, richness, and spices: "Coconut and Herb Curry Sauce," "Minced Ginger Meat Miso Sauce," and "3 Chili Bibim Sauce." They can be freely arranged with your favorite ingredients. These are convenient products that allow you to utilize leftover vegetables from your refrigerator.
■ **Releasing the Staple "Pour Over Rice - Chilled" Series and "Chilled Curry" Series Again This Year**
We will also be releasing the "Pour Over Rice - Chilled" series, which can be easily eaten by chilling it in the refrigerator and pouring it over rice. In addition to last year's popular "Chilled Sesame Soy Milk Tantan Soup" and "Chilled Beef Broth Kookpa," we are again releasing "Miyazaki-style Hiyajiru," an annual summer staple since its launch in 2012.
Furthermore, the "Chilled Curry" series, a consistent summer favorite since its release in 2022, will also be available. This year, we will offer three varieties: "Chicken Ginger Curry," "Shrimp and Tomato Curry," and "Lemon Cream Chicken Curry." These are smooth-textured curries that can be eaten immediately when desired by chilling them in the refrigerator, without needing to boil water or heat them in a microwave. They are versatile and can be enjoyed chilled, at room temperature, warmed, or even as a dipping sauce for somen or cold udon noodles.
◆ Product Lineup
Keywords: extreme heat, intense heat, eat chilled, no cooking, ochazuke, hot days, tangle with noodles, curry, yatara, summer vegetables.
FAQ
What are the main features of MUJI's chilled foods?
They are easy to prepare without cooking, using cold water or just tossing with noodles, and are designed to stimulate appetite even in extreme heat. A diverse lineup supports summer eating habits.
What kind of product is the new 'Tangle with Noodles' series?
It is a sauce for noodles like somen and udon, allowing you to deliciously eat vegetables too. There are three flavors, and it can be prepared quickly by chilling it in the refrigerator.
How can the 'Chilled Curry' series be used?
The basic use is to chill it in the refrigerator and eat it as is, but it can also be warmed up or used as a dipping sauce for somen or cold udon.